How to reuse content without killing your reputation
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This document provides a strategy for reusing content without hurting SEO rankings. It involves: 1. Rewriting an existing article, changing at least 60% of the text. 2. Breaking the article into PowerPoint slides with images and narration, then recording it as a video and audio file. 3. Syndicating the video, audio, and PowerPoint across various sharing sites to drive traffic back to the original article on their own site. This strategy leverages one piece of content across multiple platforms.
How to reuse content without killing your reputation
- 1. How to Reuse Content Without Killing Your Reputation
- 2. Lately, I have received a lot of questions about article spinning to get more leverage out of content. Honestly, this was an old tactic that most sites that are worth getting links from don't allow anyway. Most of the sites that still allow it are on Google's hit list, and will hurt your rankings more than help them long term.
- 3. Now, if you have followed me for a while ( I know a few of you have…) I used to recommend article spinning myself. I got a lot of benefit out of it, because I took a totally different approach to spinning than most people did. However, that tactic is dead now, so we have moved on to bigger and better methods of syndicating content for my blogs
- 4. So, What do you do? Well, the good news is that there are still a few ways you can reuse your content. On top of that, you can still get your site ranking highly in search.. While driving a lot of direct traffic at the same time. • I am going to share one simple strategy that I use quite frequently to get more mileage out of my content with you today…
- 5. Step 1: • Start off with your article. • I would rewrite it If you have previously published it so that it reads a bit differently. • Perhaps add some new text, and rearrange some points if you can. • I usually recommend rewriting at least 60% of the text on the article.
- 6. Step 2: • Fire Up Power Point. • Break down each paragraph into a single slide. • Use some animations • Find some images to include
- 7. Step 2 Get some video recording software I recommend: • Camtasia Studio (paid) http://www.techsmith.com/camtasia.html (no, I don’t get paid…) OR… Camstudio (decent free option) http://camstudio.org/
- 8. Record the PowerPoint slide with you narrating (or hire someone to do the voiceover for you..) Create a video using either Camtasia (if you went with that option, they have a decent video editor for basic videos) or Windows Movie Maker (comes free on any windows computer post Windows XP)
- 9. • Also, this is important.. • When you produce your video, also create an audio mp3 file. • both options above allow you to do this through their production process.
- 10. Step 3 Syndication upload the video to multiple video sharing sites (no need to worry about duplicate content...) • YouTube • DailyMotion • TubeMogul • blipTv • Also check out ReelSEO’s Guide to great video sites… • http://www.reelseo.com/list-video-sharing-websites/
- 11. • upload the audio to audio sharing sites • Include a link either to your site, or to one of the videos where they can find all the resource links…
- 12. • Recommended audio sites: • AudioBoo -- http://audioboo.fm/ • Mixcloud -- http://www.mixcloud.com/ • Spreaker – http://www.spreaker.com
- 13. • Finally, upload the powerpoint slide to doccument sharing sites: • scribd.com • docstoc.com • slideshare.net • crocodoc.com • Issuu.com • docshare.com
- 14. include a link back to your site in the description, if the site allows it. if not, your url should show up in the video Include a call to action at the end telling people to go to your url for more information.
- 15. • this is just one way to leverage one piece of content and get a lot of exposure and multiple links and traffic, • many of those sites will send direct traffic to your site if you create quality content to begin with. • For more traffic tips, check out my blog • www.imrelations.com/blog