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How to Rock the Perfect LinkedIn Profile
Matt Henshaw shares his journey from a successful music career to burnout and a break from the industry. After further education and a realization of his passion for music, he leveraged LinkedIn to rebuild his professional network, resulting in new opportunities and gigs. His story emphasizes that anyone can reinvent their career and achieve their ambitions, regardless of their field.
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How to Rock the Perfect LinkedIn Profile
- 1. Hello, I’m MattHenshaw I launched a successful career comeback
- 2. Whatever you wantto do I’ve got some advice that will help get you there.
- 3.
- 4. This was myband CENSORED It all started as a bit of teenage fun.
- 5. A local gighere and there, A few lads from Nottingham, messing about.
- 6. SOMEHOW we landed ourselvesa record deal.
- 7. Less than ayear on we were in the NME and playing Reading and Leeds. I couldn’t believe it
- 8. I didn’t evenhave time to collect my A-Level results PRETTY rock n’ roll EH?
- 9. We were supportingour heroes like Ocean Colour Scene and Supergrass
- 10. I never reallythought about the future. Don’t get me wrong, I was passionate
- 11. But I washaving a great time making music. I thought we were SET for LIFE
- 12. Anyway it was2008. BBC Radio 1 were set to play our latest track. WHAT COULD POSSIBILY GO WRONG?
- 13. Then…it slowly startedto unravel
- 14. We organised acompletely CRAZY line-up of back-back gigs.
- 15. Without any realguidance, we’d spread ourselves too thin.
- 16. St. Georges Day2009… It finally caught up with me.
- 17. We were playingto a sold out crowd. I only lasted 3 SONGS I was burnt out.
- 18. We had tobreak for about 2 months. We cancelled all of our festivals.
- 19. We’d suddenly lostour momentum…. we had to CALL IT A DAY
- 20. I was intouching distance of my dream career. SUDDENLY it was gone.
- 21. I took sometime off. I remember my Mum asking me… “WHAT DO YOU WANT FROM LIFE?”
- 22. In truth… I reallyjust wanted to learn again.
- 23. I decided togo to university I did an MRes in Film and Television
- 24. I wasn’t goingout that much, more gardening, staying in and drinking tea. Not so ROCK n’ ROLL
- 25. I felt olderand mature for the first time ever. It was a chance to get on with life.
- 26. I found ajob as a COMPUTER SCIENCE SUSTAINABILITY RESEARCH ASSISTANT Try saying that with a mouthful
- 27. But something wasmissing I couldn’t put my finger on it
- 28. Then in 2012I went to watch some gigs. Watching people on stage…
- 29. Something clicked insideme…. I’M ONE OF THESE PEOPLE I’m a Musician
- 30. I realised thejob I was doing wasn’t my dream
- 31. After so manyyears away, music was calling my name again…
- 32. WAIT …It hadn’t exactlygone to plan last time
- 33. This time itwas different I’D GROWN UP.
- 34. My first experiencehad awakened me to see things in a whole new way.
- 35. The musical landscapedhad changed a lot since 2008
- 36. So many socialnetworks, promotional tools… I had to be SMARTER this time.
- 37.
- 38. I remembered LinkedInfrom training sessions I had done at work…
- 39. I logged backon THOUGHT If this works for office stuff, why can’t it work for music?
- 40. I checked outother people’s profiles and then used the interactive guide to update my own one. type type type type
- 41. I realised howeasy it was to tailor it to music to showcase my skills.
- 42. I wanted toget across my passion and most of all…my personality
- 43. Funnily enough mostof my endorsements were already for signing and songwriting.
- 44. When I updatedmy profile more and more endorsements started coming in from people I already knew. It was a massive CONFIDENCE BOOST
- 45. Keeping my profileUP TO DATE was a sure-fire way of making sure people took me seriously and saw me as a professional. Not just another lad with a guitar.
- 46. I did asearch Amazingly I found loads of relevant people… JOURNALISTS AGENTS PR MARKETING
- 47. Then one dayI got the message… you’ve got a new connection
- 48. That one connectionopened up a whole new range of people Triggered a fresh network of possibilities.
- 49. What was mostamazing was that instead of sending out speculative messages to find opportunities…
- 50. suddenly, opportunities werecoming to me! My profile was like a MAGNET and all because I’d added a bit more detail.
- 51. Just adding abit more about yourself in the summary and adding a profile picture makes it much easier for people to find you.
- 52. It turns outif you have a complete profile, you’re 40 times more likely to receive opportunities.
- 53. And it meantpeople contacted me with relevant and meaningful jobs in mind…
- 54. …Be it agig or festival or just helping put stuff together in the recording studio.
- 55.
- 56. SUDDENLY I’ve gota gig coming up at the Roundhouse Camden and a slot at the Elevator Music Festival…
- 57. Its my veryown ‘COMEBACK’ tour if you like all off my own back.
- 58. At which point,you’re probably thinking…
- 59. “Good for him” Butyou might not want to be a musciain...
- 60. …That’s not reallythe point. The point is that I recovered from being down and out!
- 61. I’ve become theMASTER of my own career
- 62. I went fromknowing what I wanted to GETTING what I wanted
- 63. Whether you’re amusician a lawyer, a scientist or an accountant…you can always DO BETTER
- 64. Follow what you’repassionate about. WORK AS HARD as you can GET THERE
- 65. You see, LinkedInisn’t just for business people. It’s for anyone with AMBITION
- 66. If I cando it, then you won’t have a PROBLEM
- 67. I’m a bettermusician NOW than I ever was
- 68. LinkedIn played itspart for me… and it can FOR YOU
- 69. LinkedIn What’s your dream Updateyou profile http://linkd.in/1izYjjr