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How to set a school social media strategy (by samer chidiac)
The document outlines a comprehensive strategy for implementing social media in educational settings, highlighting its benefits for engagement with students and parents. It details a multi-step marketing plan that includes setting objectives, understanding the audience, selecting appropriate channels, and establishing a social media policy. The strategy emphasizes the importance of collaboration between schools and the community while promoting educational achievements and effective communication.
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How to set a school social media strategy (by samer chidiac)
- 1. Setting a SchoolSocial Media Strategy
- 3. The Most PopularSocial Media Networks
- 6. Social Media &Education
- 7. Social Media ToImprove Student Life And School Rating All teens use social media, schools can use this as a benefit to reach students. Better and easier methods to reach homes (students and parents). Display messages, show actual imagery, up-to-date info. Increase schools’ presence in the community. School and Home as one entity.
- 8. Benefits of SocialMedia in Education Student inducement for writing and reading Students contact teachers Direct contact with school officials Parents contact teachers On hand information Students upload videos Up-to-date News Direct streaming Videos of student's activities up-to-date info regarding school achievements
- 9. EDUCATION TECHNOLGOY
- 10. Why a SchoolSocial Media
- 11.
- 12. A School SocialMedia Strategy Engagement Objectives Audience Channels Policy Plan
- 13. It’s MORE aboutEducation and LESS about Technology!
- 14. Steps of SocialMarketing Plan
- 15. Step 1: SetYour Objectives And Measurement Plan Public Objectives Raise knowledge of Strengthen your school, Exemplify the relationships with teaching methods, personality of your future clients, improvement organization prospects, and methods. influencers Improve student- Improve parent- teacher relationship teacher relationship
- 16. Private Objectives Build awareness Increase web Improve search regarding school site traffic engine rankings Generate leads Generate sales
- 17. Step 2: GetTo Know Your Tribes Build a questionnaire (What websites are students most interested in? What Social sites do they use most?) Analyze this data and build your personas Gather Insights Directly From Your Students And Parents To Create More Targeted Social Media Campaigns SPEND TIME AND MONEY CREATING A SOCIAL CAMPAIGN WHERE YOUR TARGET MARKET HANGS OUT MOST (FACEBOOK, TWITTER OR LINKEDIN)
- 21. Step 3: SelectYour Social Channels Facebook Twitter Linked-In You Tube Blogs • Account with • Account with • Setting up • Constant upload • Periodical constant follow constant follow account for of videos in the blogging (weekly) up up teachers to classroom and • Upload of • Page with recent • Tweeting during connect in the during extra- workshops, activities and school event and business world curricular feedbacks, announcements ensuring the • Sending activities brochures and • Constant upload widest number of brochures and • Sharing videos flyers on the blog of photos/ video/ followers flyers of the with students • Upload of useful links • Spreading the school to through their activities and • 24/7 monitoring activities through companies and Facebook journals of of other schools' pictures managers to accounts students, staff accounts widespread and faculty • Ensuring constant contact with students
- 22. Step 3: SelectYour Social Search engine ranking Media Channels Facebook Ads Media Google Ads Commercializing on Ministry of education's website Commercializing on Children TV channels
- 23. Step 4: PutTogether An Engagement Plan • Social media strategy (complete!) Agree social media campaigns with the business May – June • Look into resourcing needs for campaigns • Secure your brand names / URLs across the social Web (unless you have already done this) • Design and launch (selected social network) page structure • Prepare targeted content for your social network • Upload video content to YouTube etc. July – August • Launch first campaign • Communicate with key influencers through Twitter and other channels • Monitor conversations on direct chat September – October ,,,
- 24. Step 5: SetUp A Social Media Policy Stating who the social media policy applies to, such as employees, teachers, parents, students… Reminding the employees to understand any employment agreements, contracts or communication policies already in existence. This includes copyright, privacy and other applicable rules or regulations. Define social media to include all forms of multi-media, social networking websites, blogs or any other digital content sharing service is covered within the policy Set clear guidelines on how confidential information should not be used or published via social media (ex: Pictures without consent of individuals) Request employees use a disclaimer or their opinions to those of the organization when referring to the organization Make clear that any postings from employees from personal accounts should not include any logos or trademarks unless permission has been granted Employees are not permitted to create their own pages, accounts or profiles using the branding or organizations name or slogans which could be misinterpreted as an official page by the public The organization reserves the right to request that specific subjects are avoided or that individual posts can be removed if deemed unacceptable or inappropriate
- 25. Step 6: BringYour Social Media Strategy To Life! You now have a solid plan details everything you need to launch social media campaigns Listen out for new Focus on trends, measure achieving results the impact of your for your business campaigns and and your keep on tweaking customers your plan
- 26.