How to spell ROI in social media marketing
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SMRT Social has been in business for 9.5 years helping hundreds of businesses reach their goals through social media. They offer services related to social media advertising, content marketing, social media posting, reviews, and more. Their presentation will discuss how social media affects businesses, the latest trends in social media use, how to identify effective social media strategies, and how to measure ROI from social media. They will provide examples of key social media metrics like engagement rates, click through rates, and call/message rates.
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How to spell ROI in social media marketing
- 2. About SMRT Social In business 9.5 years Worked with hundreds of businesses Team of 8 helping our clients reach their goals
- 3. • How Social Media a ff ects a business • Share what are the new consumer expectations • Discuss latest trends in Social Media use for businesses • Share how to identify what is working and what is not • Demonstrate how to make sure you are getting a positive ROI from Social Media
- 4. How Social Media a ff ects a business
- 5. Paid Organic Earned Social Media Ads Pay Per Click Email Marketing Content Marketing Social Media Post SEO Reviews Customer Content Blogging In fl uencers
- 6. How Consumers fi nd businesses to work with 1990’s 2000’s 2010’s
- 7. Traditional Customer Journey Advertising Call To Action Make a purchase
- 10. Using Groups for specialized knowledge Latest Trends 1.8 Billion Monthly users Average person is in 5 groups
- 11. More demand for video Latest Trends
- 12. More audio fi les being used Latest Trends
- 13. Messenger use is growing. Asynchronous communication Latest Trends
- 14. Latest Trends Educate and entertain is the new marketing
- 15. Engagement rate How to tell what is working Post Engagement Rate # of interactions on post # of followers
- 16. Look for trends over time How to tell what is working
- 17. Make sure to track your expectation Link Tracking Call Tracking How to tell what is working
- 18. How to measure the effectiveness of your online marketing Website Social Media Email # of new followers Step 1- Attract How will you get your target audience to your online sites? # of New sessions # of new Subscribers SMRT ave growth- 23 Step 2- Interact How will you get your audience to view your content? Likes Comments Shares # of pages viewed Time on site Bounce rate Engagement rate- # of engagements on a post / Total followers Open rate Clicks on links SMRT averages- Likes - 9 Comments - 4 Shares - 2 Engagement Rate- 3.4% Step 3- Transact How will you get your followers to buy? Clicks to website Calls/Messages Ad results # of forms submitted # of purchases # of calls # of clicks to buy SMRT averages- Clicks to website- 20 Calls/Messages- 3 Curtis Howe 801-603-0618 [email protected] www.smrt.social
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