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How to Staff for Salesforce
Innovation
Jesse Endo – Director, Center of Innovation @ Bluewolf
Chris Drake – Account Manager – Consulting @ Bluewolf
Allen Cheon – Sales Manager – Technology Staffing @ Bluewolf
Safe harbor
 Safe harbor statement under the Private Securities Litigation Reform Act of 1995:

 This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties
 materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results
 expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be
 deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other
 financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any
 statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services.

 The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new
 functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our
 operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of
 intellectual property and other litigation, risks associated with possible mergers and acquisitions, the immature market in which we
 operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new
 releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization
 and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com,
 inc. is included in our annual report on Form 10-Q for the most recent fiscal quarter ended July 31, 2012. This documents and others
 containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site.

 Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently
 available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based
 upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-
 looking statements.
As Salesforce solidifies its place in the suite of core
enterprise applications, a strategic approach to
staffing that leverages the elastic workforce is key
to delivering on the business value the technology
makes possible.
Why Now? – A Strategic Shift

Isolated business units à Organization-wide
Sales à Sales/Service/Marketing/Platform
Minimal IT involvement à IT stakeholders
Standalone à Complex integrations
Projects  Program
How do you get from
here to there?
•  Executive vision
•  Prioritization model
•  Iterative release process
•  Cloud governance
•  Elastic workforce




              Source: The State of Salesforce
Cloud Governance
•  Designing a cloud governance board
•  Ticketing systems
•  Master data management
•  Development rules
•  Testing
•  Change management
•  Talent
•  Release process
In Real Life…

Prior system


•  3 requests per year
•  … 0 delivered
Strategic Thinking

•  Cloud Governance
•  Enhancement team
   •  Internal resources
   •  Consultants
   •  Managed Services
   •  Offshore
Results

•  90 days…
•  100+ enhancements
   delivered
How To Staff for Salesforce Innovation
Leverage the Elastic Workforce

•  New headcount
•  Consulting firms
•  Managed services
•  Contractors/Staff
   Augmentation
•  Repurpose existing
   team members



                                      Source: The State of Salesforce
What is the Elastic Workforce?

•  Overall cost to the
   organization
•  Measurable impact of
   resourcing strategy
•  Ability to control/customize
   resources quickly
•  Ability to turn on/off
   resources


                                  Source: The State of IT Resourcing
Multi-sourcing is the key

“…not simply outsourcing improved, but an
innovative discipline that takes organizations
beyond “quick-fix” cost cutting to enable capability
building, global expansion, increased agility and
profitability, and competitive advantage”
5 Questions

•  Who will field day-to-day questions from your users?
•  Who will make changes to your system once live?
•  Who will prioritize which changes to make?
•  Who will communicate changes to your users?
•  Who will train new users on YOUR Salesforce instance?
Jesse Endo            Chris Drake             Allen Cheon
Director, Center of   Account Manager –   Sales Manager – Technology
    Innovation            Consulting               Staffing
   @jesseendo           @chrisdrakebw             @akcheon
How To Staff for Salesforce Innovation

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How To Staff for Salesforce Innovation

  • 1. How to Staff for Salesforce Innovation Jesse Endo – Director, Center of Innovation @ Bluewolf Chris Drake – Account Manager – Consulting @ Bluewolf Allen Cheon – Sales Manager – Technology Staffing @ Bluewolf
  • 2. Safe harbor Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of intellectual property and other litigation, risks associated with possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-Q for the most recent fiscal quarter ended July 31, 2012. This documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward- looking statements.
  • 3. As Salesforce solidifies its place in the suite of core enterprise applications, a strategic approach to staffing that leverages the elastic workforce is key to delivering on the business value the technology makes possible.
  • 4. Why Now? – A Strategic Shift Isolated business units à Organization-wide Sales à Sales/Service/Marketing/Platform Minimal IT involvement à IT stakeholders Standalone à Complex integrations Projects  Program
  • 5. How do you get from here to there? •  Executive vision •  Prioritization model •  Iterative release process •  Cloud governance •  Elastic workforce Source: The State of Salesforce
  • 6. Cloud Governance •  Designing a cloud governance board •  Ticketing systems •  Master data management •  Development rules •  Testing •  Change management •  Talent •  Release process
  • 7. In Real Life… Prior system •  3 requests per year •  … 0 delivered
  • 8. Strategic Thinking •  Cloud Governance •  Enhancement team •  Internal resources •  Consultants •  Managed Services •  Offshore
  • 9. Results •  90 days… •  100+ enhancements delivered
  • 11. Leverage the Elastic Workforce •  New headcount •  Consulting firms •  Managed services •  Contractors/Staff Augmentation •  Repurpose existing team members Source: The State of Salesforce
  • 12. What is the Elastic Workforce? •  Overall cost to the organization •  Measurable impact of resourcing strategy •  Ability to control/customize resources quickly •  Ability to turn on/off resources Source: The State of IT Resourcing
  • 13. Multi-sourcing is the key “…not simply outsourcing improved, but an innovative discipline that takes organizations beyond “quick-fix” cost cutting to enable capability building, global expansion, increased agility and profitability, and competitive advantage”
  • 14. 5 Questions •  Who will field day-to-day questions from your users? •  Who will make changes to your system once live? •  Who will prioritize which changes to make? •  Who will communicate changes to your users? •  Who will train new users on YOUR Salesforce instance?
  • 15. Jesse Endo Chris Drake Allen Cheon Director, Center of Account Manager – Sales Manager – Technology Innovation Consulting Staffing @jesseendo @chrisdrakebw @akcheon