To start an e-commerce business in India, one must first choose a product or service to offer customers. A website needs to be developed that is attractive, easy to shop on, and allows for online payments and product exchanges. Logistic support is also required to deliver products from sellers to buyers. Additional resources needed include a programmer, designer, marketing adviser, and web hosting. If done well, e-commerce in India is projected to become a $24 billion market by 2015, driven by online travel, retail, and mobile/DTH recharges.