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How to Turn Your Website into a Lead Generation Machine
The document discusses the significance of inbound marketing and its advantages over traditional outbound marketing, emphasizing the importance of online presence for lead generation and sales. It outlines steps for attracting visitors through SEO, blogging, and social media, as well as tips for converting visitors into leads using effective content strategies and calls to action. The speaker, Peter Caputa IV from HubSpot, provides a roadmap for implementing these strategies and highlights HubSpot's own journey in online marketing.
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