Are you aware that 70% of Amazon shoppers never click past the first page of search results? This indicates that if your product is not ranking for the appropriate keywords, it is nearly impossible for potential customers to find it. Amazon works differently from traditional search engines because it was established for product discovery, and as a result, sellers on the platform have to put in extra work to boost visibility and conversions through keyword optimization. https://www.42signals.com/blog/amazon-keyword-analysis-for-sales-and-visibility/