How to use data to make a hit TV show
- 1. How to use data to make a hit TV show By Guryash Sing Dhall
- 2. Ted Talk by Sebastian Wernicke
- 3. The Problem Use Data analysis to make a hit TV show by 1. Studying the trend of user activities while watching a TV show 2. Their experiences with the show.
- 4. The solution So how shall we proceed to solve the problem?
- 5. Past Insights Amazon: Roy Price, the Senior Executive at Amazon Studios had a job to pick the best TV shows. He aimed at being on the average of ratings(7.4 rating). He made episodes over 8 ideas and uploaded them as free episodes. While people watched the episodes, Amazon watched them and they collected data points of user activity during the show. Based on the points, they made a show about 4 US senators. But it failed to meet the expectations.
- 6. Past Insights NetFlix: Ted was the Chief content officer of Netflix. Even he had a job to pick the best TV shows. He searched the data they already had. Based on ratings and trends discovered with the past data related to the kind of actors, shows etc that audience wanted, they decided to make a Drama series about a senator which was called the House of Cards which was a great success.
- 7. How Data analysis works Step 1 Identify the problem Step 2 Use Data Analysis to break the problem and understand it in pieces Step 3 Join the pieces again and come to a conclusion
- 8. The optimal solution: Data Analysis + Intellectual Decisions
- 9. The Solution ● Data analysis can only help to break the problem apart and understand it in pieces. ● It does not help us in joining the pieces again in order to land up to a conclusion. This can be done only with brain. ● It's not on data but on us to make right decisions with the help of data analysis. ● Take Risks as wise risks help you to do extraordinary things.
- 10. Relevance To Managers The ultimate aim of the managers should be to ● Take wise decisions ● Do not depend completely on data analysis to make decisions to overcome a problem
- 11. Relevance To Managers The ultimate aim of the managers should be to ● Use intellectual skills to club data analysis results with personal decision making skills to come to a solution ● Take wise risks to accomplish things in an extraordinarily favourable way
- 12. THANKYOU!