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How to Use LinkedIn for Social Selling
The document provides insights on effective social selling using LinkedIn, emphasizing the importance of a complete and customized profile to increase visibility and SEO value. It suggests proactive strategies such as engaging in LinkedIn groups, utilizing LinkedIn apps like WordPress and Slideshare for lead generation, and leveraging connections to drive sales. Ultimately, it encourages users to take initiative in their social selling efforts rather than relying solely on the platform for job leads.
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How to Use LinkedIn for Social Selling
- 1.
- 2. LinkedIn Facts andStatistics
- 3. LinkedIn Facts &Statistics119 Million LinkedIn Member WorldwideCredit: Amodiovalerio Verde
- 4. LinkedIn Facts &StatisticsMembers By CountryCredit: Amodiovalerio Verde
- 5. LinkedIn Facts &StatisticsDistribution by Job FunctionCredit: Amodiovalerio Verde
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- 8. Be visible andprofessional on LinkedInSave the privacy settings for Facebook
- 9. Create Your LinkedInProfileDemonstrate WHO you are and WHAT you have to offerFill out your profile so that it is 100% complete – Everyone on LinkedIn is working to put their best foot forward…you should too!Customize your public profile link with YOUR name. This increases SEO value. Customize your professional headline to grab attention and increase SEO value.
- 10. Create Your LinkedInProfileBuild out your personal brandGet recommendationsConnect with peopleDrive traffic to your blogsHave people follow youAllow people to share your profile page
- 11. LinkedIn ChecklistUpload apictureCreate an executive summaryAdd in your education Add 3 recent positionsAdd 3 Recommendations
- 12. It should gowithout saying, but NEVERmisrepresent your employment history on your profile. LinkedIn allows legitimate employees to flag your profile, and if you’ve lied, LinkedIn may suspend you or take you out of the system for good.
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- 14. Being Proactive1) Gainmore visibility by adding connections
- 15. 2) Increase yourrank with search engines by making your profile public and customizing your public profile’s URL to include your actual name (LinkedIn is ranked very high by search engines)Being Proactive
- 16. 3) Get businessadvice by finding answers to your most pressing questions Being Proactive
- 17. 4) Conduct marketresearch by asking your potential clients or customers what their greatest needs areBeing Proactive
- 18. UseLinkedIn Groups toBuild Connections
- 19. Identify groups thatare in your industry Join themLISTEN and ENGAGE
- 20. Post your blogor articles in groups to catch members of your industry’s attention
- 21. Engage with peopleseeking help that your business can solve!
- 22. IMAGINE LinkedIn Groupsas a coffee shop
- 23. IMAGINE standing inline waiting for your coffee and someone in front of you starts talking about a problem they have YOU can solve with your business
- 24. TAP them onthe shoulder and ask to have coffee with them, explaining your product or service
- 25. When a discussionarises in a LinkedIn Group, reach out and tell people how YOUR business can fulfill their needs
- 26. UseLinkedIn Signal toHEAR what People are Saying
- 27. Search your companyor industry to see what people are saying
- 28. Engage with peopletalking about your company“If you aren’t following your client’s and prospect’s blogs, Twitter and LinkedIn updates, you are missing out on an opportunity.” –Paul Castain’sSales Playbook
- 29. Benefits of lookingat individual profiles of potential prospectsYou find additional connections you can use to engage someoneYou show up as a visitor on a person’s profileYou get more details about a personIdentify other social streams or contact information
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- 32. 5 Essential LinkedInApps for Sales Teams
- 33. WordPress“At my company,20% of our web traffic comes from our sales team using the WebPress LinkedIn app.” –Koka SextonYour WordPress blog can appear on your profileCan provide traffic to your company site for sales leads
- 34. SlideShareSlideShare is aplace to store and share all PowerPoint presentationsIncrease brand awareness by sharing your business through creative presentationsGenerate informed sales leads
- 35. Box.netA central locationfor all of your case studies, white papers, proprietary guides, ebooks, and more!A potential sales lead can get into the nitty gritty of your company through your LinkedIn profile
- 36. TripIt My TravelIfyou’re always on the road, share where you’re headingTripIt’s app makes it easy to share where you’re headed and when you’re connected to your leadsGrab a coffee with a business prospect when you know he’s in the same city!
- 37. LinkedIn EventsPost eventsyour company will be attendingSales reps will be able to see all of the events on the radar of their networkNetwork events
- 38. THE MOSTHELPFULTIP FORLINKEDIN
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- 40. LinkedIn will NOTget you a job or generate leads for your company…
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- 42. Now you areon your way!
- 43. Want to learnmore about SOCIAL SELLING
- 44. Join us atLivewebinars on social sellingDaily blog posts on selling through social media platformsLearn from the best in the business!
- 46. Thank you for joining us, Good night!Share with your friends!