Uploaded byScott Allen
How to Use Social Networking & Social Media to Grow Your Business
This document provides strategies and tactics for using social media and networking to grow a business. It discusses the importance of having a social media plan aligned with business objectives. It also emphasizes focusing networking efforts on relevance and diversity, using social media for all business functions, being active on multiple platforms, building trust quickly through helpful contributions, and creating value in all interactions. The overarching goal is to build quality relationships that translate into real business results.
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How to Use Social Networking & Social Media to Grow Your Business
- 1. How To UseSocial Networking & SocialMedia To Grow Your BusinesswithScott AllenCoauthor, The Virtual Handshake andThe Emergence of The Relationship Economy
- 2. “If I hadsix hours to chop down a tree, I'd spend the first four hours sharpening the axe."Abraham Lincoln
- 3. Do you havea social media plan?
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- 6. People who knowhow to leverage their networks are called successful. People who just know a lot of people are called socialites. Do you want to be successful or a socialite?The Virtual Handshake
- 7. What do wereally want?
- 8. The Missing Pieceinmost networkingAligning Your Activities With YourBusiness Objectives
- 10. Different Nets forDifferent Needs
- 12. Which two keysdo you need to work on the most?
- 13. It takes TIMEtobuild relationships.The more people you know,the less well you know them.
- 14. Will people takethat step for you?For any given request, your relationship has to be over theACTION THRESHOLD.For people to act on your behalf proactively, the threshold is even higher.
- 15. Diversity and Relevancearea balancing act. You can’t actively pursue both.
- 16. People tend toknow people like themselves.If you focus on meeting people who are like your ideal customer,you will meet more and more people like your ideal customer.
- 17. The purpose ofyour network is not……to help you find something that’s hard to find.
- 18. The purpose ofyour network is……to filter the signal from the noise and ensure that only the best opportunities get your attention.
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- 20. Target required levelof Strength andmaximize Number at that level.Don’t spread yourself too thin. There’s no point loading the top of the funnel if you’re not developing the contacts you already have.
- 21. Undertake activities thatincrease Number, Strength, Character and Competence without additional time cost.Leverage, leverage, leverage! Get maximum mileage out of every activity.
- 22. Focus on Relevancefor immediate results, but build Diversity for long-term value.The person who is your ideal customer now may not be the person who can help you find a new job, plan your wedding, move to a new city, change industries, etc.
- 23. Use social mediafor (almost) everything.It’s not just a marketing or sales or recruiting tool. It can support almost every aspect of your business,from product development to customer service.
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- 26. The $5,000 ProfileUpdate20-year real estate investor/developer turned real estate agent“Being on LinkedIn didn’t get me the business.But the fact that I was in there, that my profilewas up-to-date, that I have over 20 really goodrecommendations on my profile — all that putus on the short list.”“At first I completely forgot about updating my LinkedIn profile. But I got a request to forward an introduction and it reminded me that I should probably go update my profile to include my new gig as a realtor.”
- 27. Have you madea sale, either directly or indirectly as a result of social media, that netted you at least $5,000?
- 28. Business results:In thefirst 3 days of the campaign over 75% of monthly quota achieved.
- 29. Number of quotesis up 90% over same period last year.Build trust…quickly!Recommended Reading
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- 31. How to actlikea real expert inforums & groups
- 32. Fans and followersare cheap…friends aren’t.
- 33. Build not justmind share, but brand love.Give your customers a voice.Don’t just listen, act on what they say.Acknowledge and reward participation.Let your customers hijack your brand.Commit to your content production.Everyone on your team is a brand ambassador.
- 35. Create value everywhereyou go.
- 36. What’s the onething you learned today that you are going to immediately act on?