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How to use Twitter for business: 101
1. The document discusses how to effectively use Twitter for business and personal purposes. 2. It provides examples of how individuals and companies across different industries utilize Twitter, including media outlets, Fortune 500 companies, and small businesses. 3. The document offers best practices and strategies for using Twitter, such as engaging with others, asking questions, and focusing more on building relationships than direct selling.
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How to use Twitter for business: 101
- 1. Understanding Twitter JeffLong Video, Web Design, Media
- 2. @Jeff_Long @ExitRowVideos Contactme here: Understanding Twitter #CMN
- 3. Common Myths “It’s just for teenagers” “ I don’t care if someone eats a bagel for breakfast” “ No one can use this for business” “ I’m too busy” Understanding Twitter
- 4. “ Twitter is a social networking and micro-blogging service that allows its users to send and read other users' updates (otherwise known as tweets ), which are text-based posts of up to 140 characters in length.” How do I use it? Understanding Twitter
- 5. Who uses it?Local & national Media outlets Fortune 500 companies Customer service: Dell, Southwest, Comcast Cable Locally owned business Jeff Long of Exit Row Productions Celebrities: sports, movies, music Authors, ministries, speakers, industry leaders Understanding Twitter
- 6. How can Iuse it? Get involved locally Find out what customers need & help them get it Share relevant material to your followers Alert people to new content on your website Get to know people on a personal level Answer questions Learn about events & news in real time Understanding Twitter
- 7. Here’s how Iuse it. 1. I post info, stats, articles of content I’m already reading...I just share it...and it makes me look smarter. 2. Alert people to new content on our website 4. I get to know people on a personal level by sharing about myself and responding to other’s lives 3. I ask and answer questions 5. Quickly learn about events & news in real time Understanding Twitter 6. I’ve gotten several clients, through Twitter
- 8. Stats Twitter started:2006 Tweets per day in 2007: 5,000 Tweets per day in 2009: 35 million Tweets per day, currently: 50 million (600 per second) Understanding Twitter
- 9. Set up: UnderstandingTwitter
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- 11. Set up: UnderstandingTwitter
- 12. Set up: UnderstandingTwitter
- 13. Twitter Lingo AtReply or @reply - a reply to another user DM – direct message (a personal message no one sees but you Hashtags or # – using a symbol at the end of a tweet to follow messages in a series Retweet (or RT) – repeating another’s tweet Tweet – sending a Twitter message Twitterverse – the Twitter community Understanding Twitter
- 14. Who to follow:Understanding Twitter WeFollow.com -city -category -tag
- 15. Live Search UnderstandingTwitter
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- 19. Mobile phone iPhone,Blackberry, Android, texting TweetDeck Tweetie Understanding Twitter
- 20. Desktop Applications TweetDeck& HootSuite Understanding Twitter
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- 22. Who sees it?E-mail is private but social networks can be open for all to see. Anyone can follow you and see what you are saying. Understanding Twitter You don’t have to follow everyone that follows you
- 23. Why is Twitterimportant? 1. It builds relationships outside the work day Understanding Twitter UD basketball game & a bucket of chicken
- 24. Google started toindex Tweets 2. It helps with your Google rankings (not as good as video!) Understanding Twitter Why is Twitter important?
- 25. 3. Learnwhat people are wanting & asking - Trends - Search Understanding Twitter Why is Twitter important?
- 26. 4. Twittershows you live results of sports, opinion, news, etc Understanding Twitter Why is Twitter important? Janis Krums via Twitter Under 5 minutes
- 27. 5. Ifbusiness is about relationships and Twitter is also about relationships then there's a natural business fit. Understanding Twitter Why is Twitter important?
- 28. 6. Onlypeople that are interested in you will follow you, so you have a captive audience that wants to know about you and what you offer. Understanding Twitter Why is Twitter important? - This can be a good thing for ministries/non-profits to spread the word and raise awareness...if used properly. - Old media was a shotgun approach, while new media offers a targeted strategy. Twitter is new media.
- 29. Best Practices SocialMedia is about relationships...not selling Ask questions and get immediate responses Engage in customer service Find trends and engage with those involved Talk about your business 90%. Sell to your audience 10% or less Understanding Twitter
- 30. What to Tweet!2. Share articles, blogs, stats and ideas based on your occupation and interests. 3. Share quotes of inspirational content: verses, historical figures, etc 1. Share with people what you are doing: CMN, planning your marketing campaign, at a local restaurant, at church, meeting a client. See who responds when you do! 4. Answer questions and get involved in the conversation. Understanding Twitter
- 31. Set goals Howmany times a day/week will you Tweet Set up analytics to track who reads your content Determine how you tweet: personal, business, or both Understanding Twitter
- 32. Getting Started 2. Find people to follow: in your area, common interests, industry leaders, clients, potential clients 3. Get involved. 1. Sign up your business and personal name in Twitter Understanding Twitter
- 33. Understanding Twitter JeffLong Video, Web Design, Media [email_address]