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Mikel Mindset Master presents
How to Win the Content Marketing
Game Using Buzzsumo?
Buzzsumo is an Ultimate Tool
For Content Research
Content Analysis
And Almost Anything You Need
To Enhance Your Content
Marketing Prowess
Let’s Begin
Go to buzzsumo.com
Notice the Upper Right Side Corner
In This Area
Click on “Signup”
You’ll See This Page
Scroll Down for Options
You Can Choose “Pro”
Ideal for Bloggers and Small Teams
“Agency”
With More Features Compared to “Pro”
And “Enterprise”
Ideal for Brands and Publishers
As Well As Large Teams
Let’s Say You Choose “Pro”
Click on “Start Free Trial”
Fill-up This Form
And Get Free 14-Day Trial
So, Fill-up With Your Name
Email Address
Cell Phone Number
Password
Confirm Your Password
Then Check This Box
Finally, Click on “Start my Free Trial!”
Then You Need to Verify Your Account
Click on “SEND CODE”
Wait for the Code Via SMS
After Receiving the Code
Input the Code Here
Click on “Verify”
You’ll Land on This Page
Last Step for Setting Up Your Account
First, You Select Your Role
Either “Content Marketing”
“Publishing”
“Social Media”
“Public Relations”
Or “Other” if None Applied to You
Let’s Say You Click on
“Content Marketing”
Then, Input Your Website
Your Brand or Company Name
And Even Names of Your Competitors
This is Optional, But Highly
Recommended
You Can Put Up to Three Names
Unless You Already Have
Competitor in Mind
By All Means, Put Your
Competitor’s Name(s)
If Not, For Now, Leave Them Blank
Lastly, Click on “Finish”
Congratulations! You Created an Account
Please Note the 25 Searches Limit
Please Note the 25 Searches Limit
You’ll Land on This Page
As a Beginner’s Tutorial
Click on “Show me how it works!”
And Learn the Basics About…
This Area for Keywords Search
Search for One to Two Keywords
You Can Also Search by Domain
Next is This Area
Use to Filter the Content by Date
This Area is Also for Filtering Contents
Filter According to Types of Contents
This Area is For Data Gathering
Shows the Numbers of Shares
For Social Networks Like Google Plus
Also Facebook, LinkedIn,
Twitter and Pinterest
As Well as Numbers of Other Links
And the Total Numbers of Shares
This Area Tells You…
The Type(s) of Each Content
A Content Could be a Video
Or an Article
Or an Article with Infographic
Or Any Combinations of These Types
Finally, This Area…
To See the Link for the Content
Click on This Link
You’ll See the Main Content
Congratulations! You’ve Finished
the Basic Lessons
For Other Basic Features
In the Content Result
Notice This Area
See the Articles Linked to the Content
Also View the Content’s Twitter Sharers
You Can Also Share the Content Directly
To Different Websites
For Another Additional Basic Features
You Can Also Filter the Contents…
According to Language
Or to Country (TLD)
TLD Means Top Level Domain
Every Country Has Their TLDs
As an Example, Philippines’ TLD is .ph
Last Content Filter is by Domain
Last Content Filter is by Domain
Search Content Within One
or More Domain(s)
Or Search Excluding One or
More Domain(s)
Another Important Function for
Content Research
Is the “Trending Now”
Go Back to Home Page
Click on “Trending Now” Tab
See What’s Trending on Social Media
Also, Trending Content Have Filter
Also, Trending Content Have Filter
By the Time Since Published
You Can Also Filter Content By Topic
You Can Also Filter
Content By Topic
Another Helpful Feature
of “Trending Now”
Are Trending Scores and
Numbers of Shares
This is the
Trending Score
Shows How Fast
the Content
Is Shared
The Higher the
Score, the Faster
Here’s the Total
Numbers of Shares
And Shares for Different
Social Medias
If the Trending
Score is High
With Small
Amount of Shares
Most Likely, The
Content Would
Become Viral
“Trending Now” is Important
In Improving Your Readers’ Engagement
Next…
Important Feature for Content Research
Is About the Backlinks of a Website
In the Home Page
Click at the “Backlinks” Tab
You’ll Land on This Page
Notice Another Filter
According to Date
Even Specific Date Range
Back to “Backlinks” Tab
Search for a Specific Website
*“Website” is synonymous to “Domain”
See the Number of Domain Links
Shows How Many Other Websites Linked
To The Website You Searched
For the Number of External Links
Shows the Total Links
That Point to Your Searched Website
These Metrics Show the
Relevance of Website
High Number = More Relevant Website*
*“Website” is synonymous to “Domain”
You’ll See The List of Backlinks
Exact Format in Searching for Keyword(s)
You’ll Also See the Backlink’s Domain
The Type of the Backlink
As Well as These Functions
Also, Data for the Number of Shares
Next Feature is for Content Analysis
Going Back to Home Page
Click at the “Content Analysis” Tab
A Filter for Content Search Again
Perhaps, No Need for Explanation 
Content Analysis Create Massive Data
Show the Number of Articles Analyzed
Total Number of Shares
And Average Shares for Each Article
Average Shares by Network
Average Shares by Content Type
Total Share Each Day of the Week
Average Shares By Content Length
The Top Domains
And Many More Data to Analyzed
For More Features
You Can Also Study
The “Domain Comparison”
“Top Authors*” for Any Topic or Domain
*Not Available
in “Pro” Plan
And the “Facebook Analyzer*”
*Not Available in “Pro” Plan
Also, You Can Click…
The “?” Sign
You Can Choose From These Options
Each of These Links Can Help…
You Learn More About…
How to Win the Content Marketing Game Using Buzzsumo?
Hope You Learned and
Enjoyed The Tutorial 
How to Win the Content Marketing Game Using Buzzsumo?

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How to Win the Content Marketing Game Using Buzzsumo?