#HR HACKING - Recruiting officers, such hackers
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The document discusses recruitment hacking, applying growth hacking principles to human resources and recruitment strategies. It presents innovative methods to attract talent, such as using products as recruitment tools, geolocation, and artificial intelligence, backed by real-world examples from companies like Spotify, Google, and Uber. The conclusion emphasizes the potential for recruitment hacking to evolve within startups, targeting candidates who are not actively job searching.
#HR HACKING - Recruiting officers, such hackers
- 1. #HRHacking EPISODE 1: RECRUITING OFFICERS, SUCH HACKERS
- 2. Growthhacking 00 Introduction AFTER GROWTH HACKING... Some say it’s a philosophy, others that it’s a trend. For some years now, Growth Hacking has been infiltrating the world of start-ups – among others. This mix of techniques, from marketing to web development to data analysis, aims at rapidly developing your business on a limited budget. Growth Hackers have limited time and money, so they have to be creative and find indirect ways – “hacks” – to develop their business. Want a famous example? In 1996, Hotmail automatically added a short message at the end of it’s users’ emails that would help it soar: “PS: I Love You. Get Your Free Email at Hotmail”. ... LET’S TALK RECRUITMENT HACKING! PS: I LoveYou. Get Your Free Email at Hotmail. H o t m a i l , 1 9 9 6
- 3. Recruitmenthacking 00 Contents How to apply Growth Hacking principles to Human Resources and specifically, for this first episode, to recruitment? This is what we try to explain in this short study. The presented methods – or hacks – are mostly experiments. They are all matched with actual cases. 01 Use your own product as a recruitment tool 02 Hide messages for developers 03 Rely on geolocation 04 Go where you are (really) not expected 05 Rely on artificial intelligence 06 Rely on digital marketing technologies
- 4. HACK #1 U S E Y O U R O W N P R O D U C T A S A R E C R U I T M E N T T O O L
- 5. Hack#1 01 Use your own product as a recruitment tool //01 SPOTIFY Music streaming website Spotify uses playlists to send a message to programmers, who often listen to music while working. After exchanging for the first time on specialized websites such as GitHub or StackOverFlow, recruiting officers send this playlist, which turns into a job offer if you read the list of song titles. Source: http://sironaconsulting.com/2016/04/innovative-way-of-using-spotify-to-attract-talent/ //02 GOOGLE Google offers developers searching for some complex queries on Google (such as “python lambda function list comprehension”) to take a quiz and enter its recruitment process. This hack allows Google to target applicants who were not actively searching for a job. Source: http://www.businessinsider.com/the-sneaky-brilliant-way-google-recruits-some-of-its-employees-2015-8?IR=T http://www.ibtimes.co.uk/google-foobar-how-searching-web-earned-software-graduate-job-google-1517284
- 6. HACK #2 H I D E M E S S A G E S FOR DEVELOPE RS
- 7. Hack#2 02 Hide messages for developers //01 FLICKR Picture sharing platform Flickr calls directly to applicants through the source code of its website. Nosy developers can find the short message: “You’re reading. We’re hiring” and are invited to visit their careers website. Source: https://www.troyhunt.com/deconstruct-websites-get-hired-hiding/ //02 NSA The National Security Agency (NSA) posted this strange message on its Tweeter account. First thought to be a mistake, it turned out to be an encrypted message aimed at identifying and recruiting the best hackers. Source :http://www.lefigaro.fr/secteur/high-tech/2014/05/08/32001-20140508ARTFIG00055-la-nsa-utilise-un- code-crypte-pour-recruter-sur-twitter.php
- 8. HACK #3 R E L Y O N G E O L O C A T I O N
- 9. Hack#3 03 Rely on geolocation //01 UBER Uber recruits thanks to a game available on its app in some cities with a very large engineer population, such as Seattle, Boston, Austin and Denver. During their ride, engineers can solve “hacker challenges” and get a job. Source: http://venturebeat.com/2016/03/25/uber-recruiting-engineers-by-randomly-sending-a-coding-game-to- play-during-rides/ //02 SNAPCHAT Snapchat goes even further by offering its users located in Uber’s offices in San Francisco a special filter with the message “This place driving you mad?” and a link to its recruitment webpage. Did Uber get a taste of its own medicine? Source: http://www.forbes.com/sites/kathleenchaykowski/2015/04/15/snapchat-sneakily-uses-its-own-app-to- poach-uber-engineers/#53c2835b66d4
- 10. HACK #4 G O W H E R E Y O U A R E (REALLY) N O T E X P E C T E D
- 11. Hack#4 04 Go where you are (really) not expected //01 AMAZON WEB SERVICES Amazon Web Services recruits on Tinder, a meeting platform. Interested users can swipe to the right or send an email to the address mentioned in the message. Source: http://motherboard.vice.com/read/amazon-looks-to-recruit-engineers-with-bizarre-tinder-ad //02 DDB The DDB Oslo ad agency has organized a Snapchat contest. Users have 10 seconds to present an interesting idea in a video message. The best candidates are then invited for an interview in Oslo. Source: http://www.thesnapchatpitch.com/
- 12. HACK #5 R E L Y O N A R T I F I C I A L INTELLIGENC E
- 13. Hack#5 05 Rely on artificial intelligence //01 MYA Mya is a chatbot that automates 75% of the recruitment process. For example, Mya can answer the applicants’ questions, have them take a first test and give them an update on their application. Source: http://trymya.io/ //02 JOBPAL JobPal is a chatbot open to all Messenger users. After they found job offers matching their city and field, users can apply directly without leaving the chat window. Source: https://pal.chat/
- 14. HACK #6 R E L Y O N D I G I T A L MARKETING TECHNOLOGIES
- 15. Hack#6 06 Rely on digital marketing technologies //01 GOLDEN BEES Programmatic buying, an automated and precise advertising targeting technology, can be used to communicate to a specific audience only. For example, graduates from La Sorbonne with an interest for energy and living in Paris. Golden Bees offers such a tool. Source: http://goldenbees.fr/ //02 LELAPS Did an Internet user visit your website and leave it without applying to any of your offers? Retargeting with a program such as Lelaps allows you to remind them of your company by later displaying an ad banner in their browser. It can show new offers matching their profile. Source: http://lelaps.fr/
- 16. Conclusion 06 Conclusion Are we to have recruitment hackers in our companies? Just like Growth Hacking, Recruitment Hacking should start spreading in the start-up field. It seems quite suitable to recruit developers. The main interest, besides saving time and money, is to target candidates who are not necessarily actively looking for a job, and did not register in other common channels, such as job boards. Just as Growth Hacking does not stop after gaining new clients, HR Hacking does not stop after recruiting new employees. In the next episode, we will talk about integration in the company, management and the creation of asset loyalty. You liked this study? Share it on Tweeter using @FABERNOVEL_INS 01 02 03 04
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