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HR in Pharma Networking Event - Mike Taylor
Mike Taylor, a managing director with extensive experience in HR and recruitment, specializes in web-based recruitment and social media marketing. He emphasizes the shifting landscape in recruitment methods from traditional outbound strategies to more cost-effective inbound marketing techniques, harnessing platforms like Facebook, LinkedIn, and online video. The document highlights the importance of adapting to new technologies, including mobile recruitment and search engine marketing, to attract job seekers effectively.
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HR in Pharma Networking Event - Mike Taylor
- 1. Mike Taylor ManagingDirector Web Based Recruitment Social Media In Recruitment
- 2. Background in HRand Recruitment Worked for IBM (Graduate Recruitment), Motorola and Nokia Responsible for Nokia’s Online Recruitment strategy (UK) and member of Nokia's global e-recruitment Advisory Board. Started Web Based Recruitment in 2001 About Mike Taylor
- 3. Online Recruitment MarketingSpecialists who help companies: Attract Targeted Job Seekers and Reduce Recruitment costs through: * Online Marketing * Social Media Marketing * Online Video Marketing About Web Based Recruitment
- 4. Ran UK’s 1st Social Media In Recruitment Conference – July 2009 2nd Conference: London - 22 nd April 2010 About Web Based Recruitment
- 5. Published my firstbook in January 2009: “ How To Find A Job Using The Internet” About Web Based Recruitment
- 6. 2010 -Potentially the year of the biggest change in Recruitment Advertising methods since the introduction of Job Boards in the mid 1990’s Recruitment Is Changing!
- 7. From Web 1.0… One way communication Static Web Sites Dial-up internet connections Key Changes
- 8. BBC web siteDecember 1996
- 9. … To Web2.0 Two Way Communication Interactive Web Sites Broadband User Generated Content Key Changes
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- 13. You have beengiven a job vacancy to fill How do you go about advertising it? Has that method changed in last 5-10 years? Recruitment Is Changing!
- 14. Internal Company AdvertDatabase (filing cabinet?) Newspaper Advert Job Centre Recruitment Agency Online Job Sites Radio TV Traditional Methods
- 15. Getting more expensiveyear on year? All “outbound marketing” methods Hope that job seekers will see your jobs Traditional Methods
- 16. Social Media OnlineAudio & Video Search Engines Inbound Marketing
- 17. Quicker Often CheaperJob Seekers Find You! Inbound Marketing
- 18. Types Of SocialMedia Sites
- 19. 400 million +users worldwide with 50% of active users logging in at least once a day If Facebook were a country it would be the 3 rd largest in the world! Average user has 130 friends Average visit time 25 minutes per day
- 20. More than 100million active mobile users Mobile users are twice as active compared to non-mobile users Over 200 mobile operators in 60 countries working on Facebook mobile products
- 21. Facebook Demographics Source: Facebook Internal Data April 2009
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- 25. Estimated Reach inthe UK 26,931,740 Ability to narrow down to specific areas E.G. Estimated 400 Medical Secretaries within 25 miles of London aged 18 and over Facebook Targeted Advertising
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- 32. Fastest Growing SocialMedia Site Started in March 2006 22-fold increase (May 2008 to May 2009) SMS over the Internet – Maximum 140 characters 5.5 million users in the UK Twitter
- 33. Good for research(business and people) Contribute to discussions Can be used to share job information Don’t promote your jobs all the time Mention upcoming open evenings etc
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- 40. Short for “WebLog” - online diary or journal A blog can help you attract and recruit Become an authority in your industry Create a following who can interact with you Search Engine ranking benefits
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- 44. Three main playersfor blogs are: Blogger (free) Typepad (free and paid versions) WordPress (free and self-hosted versions)
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- 49. Podcasts Podcast - i Pod and Broad cast Audio file (MP3) uploaded to your web site or blog for people to listen to or download Subscribers - RSS
- 50. Podcasts Provide interestingand topical content for your industry Build a reputation and a following Your listeners may turn into your next employees?
- 51. Podcasts Not limitedto your own web site or blog Can be shared and published elsewhere
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- 53. 2 billion videosviews a day on YouTube! Nearly double the prime-time audience of all 3 major US broadcast networks combined 24 hours of video uploaded every minute Average person spends 15 minutes a day on YouTube Online Video
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- 55. What to cover?A day in the Life of … Your company’s recruitment process Company profile Meet the boss! Online Video
- 56. Open a freeYouTube Channel for your videos Promote your web site address in all your videos Host copies of videos on your own web site Automate distribution – TubeMogul.com Online Video
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- 58. The Future -Internet TV Online Video
- 59. The majority ofjob seekers start their job search at a search engine Blended search results include: - Web pages - Videos - Blogs - LinkedIn profiles - Twitter entries Search Engines
- 60. Is your website “search engine friendly? When was the last time you used a search engine to search for a job in your industry to see if your company came up? What were the results like? Did they surprise you? Search Engines
- 61. Pay Per Clickor Paid Search Set a budget for spending on “clicks” Direct job seekers to specific web pages Only pay when someone clicks No clicks equals free advertising Search Engine Marketing
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- 65. Is your website “mobile friendly”? Have you ever looked at your web site using a mobile phone? Can job seekers search and apply for jobs? Why is that important? Mobile Recruitment
- 66. In 2013 smart-phone sales will surpass PC sales
- 67. A key yearfor the adoption of Social Media in Recruitment A big year for the adoption of Online Video The growth (finally) of Mobile Recruitment Summary
- 68. If what youare doing works for you then carry on… but don’t totally discount the other options Choose what you feel would work best in your industry for your vacancies (don’t just follow the crowd) Don’t feel that you have to do everything! Summary
- 69. Thank you! AnyQuestions? Mike Taylor 01962 883754 [email_address] Social Media in Recruitment