This document discusses HSBC's strategy of rebalancing towards developing markets and re-engineering its developed market businesses. It provides an overview of HSBC's strategic vision and positioning, with a focus on its geographic footprint and performance in key regions. It summarizes HSBC's outlook, highlighting trends of emerging markets outpacing developed economies in terms of GDP, trade, and consumption growth. The document also reviews HSBC's business performance and strategies across its key customer groups of Personal Financial Services, Commercial Banking, Corporate and Investment Banking, Private Banking, and Insurance.