HSMAI 2013 Mobile and Social Marketing Presentation
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This document discusses mobile device usage and trends. It notes that over 6 billion people now own mobile phones and mobile is becoming a lifestyle rather than just a device. Charts show that leisure and business travelers are increasingly using mobile to research and book travel. Mobile usage data indicates that Facebook, Google, and YouTube are among the top mobile sites, with Facebook having over 800 million users who generate billions of "likes" and photos daily. The document recommends that companies implement responsive web design for their sites to be mobile-friendly, integrate social media features, and create shareable content to engage mobile users.
HSMAI 2013 Mobile and Social Marketing Presentation
- 1. Where u @? Digital Marketing and Distribution 2013 09.12.12
- 5. Mobile is a lifestyle, not a device ™
- 6. 953 Million 6.1 Billion Source: Mary Meeker & Liang Wu http://www.scribd.com/doc/95259089/KPCB-Internet-Trends-2012
- 7. Leisure Travelers Shop... Source: Google/Ipsos MediaCT - U.S. August 2012
- 8. Business Travelers Shop... Source: Google/Ipsos MediaCT - U.S. August 2012
- 9. Overall Mobile Use Source: eMarketer Digital Travel Outlook – June 2012
- 13. 2.7 billion “Likes” every day
- 14. 300 million photos every day
- 15. $$$?
- 17. “App” propriately mobile •Responsive website design + mobile–aware booking •Consumer–focused content •Social integration + “Likable,” sharable imagery