mpx Replay, Expedite Your Catch-Up and C3 Workflow 2 of 2
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The document introduces mpx replay, a centralized solution that aims to streamline catch-up and C3 workflows for TV broadcasters, making it easier for audiences to find and consume content at their convenience. It highlights features like rich metadata, customizable availability windows, and flexible monetization strategies which enhance content discovery and revenue potential. The presentation serves as a tutorial on how mpx replay benefits broadcasters and improves viewer engagement.
mpx Replay, Expedite Your Catch-Up and C3 Workflow 2 of 2
- 1. mpx Replay Expedite Your Catch-Up and C3 Workflow, Part 2
- 2. Introduction: mpx Replay TV audiences are demanding the ability to watch their favorite programs whenever it’s most convenient for them – whether that be during a live broadcast, in a few hours, in a few days, or even in a few weeks post-broadcast. © 2014 thePlatform for Media, Inc 2
- 3. Introduction: mpx Replay In order to meet the time-shifting demands of their audiences, TV broadcasters have had to create fragmented workflows that require a lot of time and tedium. © 2014 thePlatform for Media, Inc 3
- 4. Introduction: mpx Replay thePlatform has a more streamlined approach to delivering catch-up and C3. Introducing mpx Replay, a centralized solution that: 1. Expedites catch-up and C3 workflow, and 2. Enhances content discovery and monetization. The final part of a two-part tutorial, this presentation will show you how mpx Replay provides benefit #2. © 2014 thePlatform for Media, Inc 4
- 5. Enhanced Discovery and Monetization In addition to expediting workflow, mpx Replay also makes catch-up and C3 content easier for viewers to find and consume… and for TV broadcasters to profit from this increased consumption. © 2014 thePlatform for Media, Inc 5
- 6. Enhanced Discovery and Monetization The following slides explain the individual features of mpx Replay that provide increased viewership and monetization for catch-up and C3: • Rich Metadata – Through thePlatform’s TV Data Service, rich metadata is automatically applied to every program. This allows viewers to search for content by a variety of parameters such as title, cast, and genre. © 2014 thePlatform for Media, Inc 6
- 7. Enhanced Discovery and Monetization • Availability Windows – Apply pre-set availability windows for catch-up and C3 content as a general policy or per program, station, and even episode for a particular blackout. Real-‐Time © 2014 thePlatform for Media, Inc 7 Timeline TVDS Scheduling Availability Linear Channel Schedule Unavailable Live Catch-‐up Start-‐over As-‐Run X days Start End 1 day 3 days 7 days
- 8. Enhanced Discovery and Monetization • Monetization Flexibility – Apply a wide range of monetization strategies to catch-up and C3 files as they are created. Whether you choose to monetize with one strategy or a number of strategies at one time, mpx can both support and optimize all your revenue-generating initiatives. Advertising $$ $ TV Everywhere Commerce © 2014 thePlatform for Media, Inc 8
- 9. Learn More If you are interested in learning more about mpx Replay, we invite you to read our solution brief: mpx Replay: Expedite Catch-Up and C3 Workflow Download Solu=on Brief © 2014 thePlatform for Media, Inc 9
- 10. About thePlatform In addition to our mpx Replay solution, mpx also provides an assortment of other innovative video publishing and management tools. All of our customers – some of the world’s largest media corporations all the way down to more focused, regional businesses – rely on these tools to manage, monetize, and syndicate billions of video views each year. If you are interested in learning more about mpx, please visit www.theplatform.com or call us: Toll Free: 1 (877) 436-7940 © 2014 thePlatform for Media, Inc 10
- 11. Engage with thePlatform § See other video management and publishing tutorials on our Slidshare Profile. § Tweet us ques?ons. § Chat with the video community. © 2014 thePlatform for Media, Inc 11