This document discusses JPMorgan Chase's consideration of using Hadoop in the enterprise. It outlines the potential for Hadoop to reduce costs through lower hardware expenses and more efficient use of resources. Hadoop could also enable new types of data analysis and disrupt existing technologies. The document then describes JPMorgan Chase's active proof-of-concept projects evaluating Hadoop and how it positions Hadoop relative to traditional data warehousing. It concludes by identifying additional features needed to better support enterprise use of Hadoop.