Hyperlocal Experience & Attitude

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The document outlines the development of a hyperlocal platform aimed at enhancing local relevance through collaboration in journalism and community engagement. It details the organization of task forces, pilot projects, and the strategic goals for creating sustainable business models around hyperlocal information. The author shares 20 guiding principles for implementing a hyperlocal attitude, emphasizing the importance of personal engagement, collaboration, and openness.

News & Politics

HYPERLOCAL Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA

Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA

Local Relevance Editorial Commercial Marketing Gaming Utility Etc etc No local relevance, no value Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA

What did we do? 4 task forces ( feb-june 2010 ) ICT, Content, Business, Marketing 4 pilots ( started august 2010 ) 1 Commercial, 1 Community, 2 Aggregation Projectteam, ( 6 fte, one of them full time ) Platform: Open Source Drupal Mobile: still in development ( timing! ) Businessplan based upon pilot-learnings Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA

Bart Brouwers, 21 september 2010, Telegraaf Media Expo

Goals A hyperlocal, hyperpersonal, hypersocial platform for every Dutch citizen – mobile & web Sustainable businessmodels around the offered hyperlocal information A way for journalism to reinvent itself Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA

Challenges Ambition in balance with timing Keep Focus Balance with running business Balance with running strategy Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA

STRATEGIC QUESTIONS Closed Castle vs Open marketplace Print vs Online Advertising & subscription driven vs Business Model XY Cashcow vs Opportunity Old Journalism vs New Journalism Old Competition vs New Alliances Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA

Part 2: The Hyperlocal Attitude Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA

Local First, how to act? © Lara King Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA

20 Golden Rules Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA

1. Collaborate, don’t Invent Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA

2. Get Personal © Rikkert Walbeek Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA

3. Be Social © Bullmarketing Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA

4. Publish Real-Time Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA

5. Be Easy-to-Use Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA

6. Be Open Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA

7. Be Serendipitous – Not? Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA

8. Mistakes are no #Fail Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA

9. Use outside knowledge Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA

10. Offer your skills Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA

11. Avoid Acting “Special” Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA

12: Be Involved Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA

13. Help users participate Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA

14. Cherish & Curate Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA

15. Mutualize Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA

Meg Pickard, The Guardian Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA

16. Accept lurking Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA

17. Act Entrepreneurial Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA

18. Pile up Small Change Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA

19. Automate Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA

20. Break down the Castle Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA

Follow hyperlocal TMG OverEindhoven.nl OverWoerden.nl OverZwolle.nl OverHeino.nl Blog: dodebomen.nl Twitter: @brewbart [email_address] Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA

Hyperlocal Experience & Attitude

1. HYPERLOCAL Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA

2. Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA

3. Part 2: The Hyperlocal Attitude Part 1: Developing Brand X Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA

4. Part 1: Brand X Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA

5. Local Relevance Editorial Commercial Marketing Gaming Utility Etc etc No local relevance, no value Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA

6. What did we do? 4 task forces ( feb-june 2010 ) ICT, Content, Business, Marketing 4 pilots ( started august 2010 ) 1 Commercial, 1 Community, 2 Aggregation Projectteam, ( 6 fte, one of them full time ) Platform: Open Source Drupal Mobile: still in development ( timing! ) Businessplan based upon pilot-learnings Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA

7. Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA

8. Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA

9. Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA

10. Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA

11. Bart Brouwers, 21 september 2010, Telegraaf Media Expo

12. Bart Brouwers, 21 september 2010, Telegraaf Media Expo

13. Bart Brouwers, 21 september 2010, Telegraaf Media Expo

14. Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA

15. Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA

16. Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA

17. Goals A hyperlocal, hyperpersonal, hypersocial platform for every Dutch citizen – mobile & web Sustainable businessmodels around the offered hyperlocal information A way for journalism to reinvent itself Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA

18. Challenges Ambition in balance with timing Keep Focus Balance with running business Balance with running strategy Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA

19. STRATEGIC QUESTIONS Closed Castle vs Open marketplace Print vs Online Advertising & subscription driven vs Business Model XY Cashcow vs Opportunity Old Journalism vs New Journalism Old Competition vs New Alliances Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA

20. Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA

21. Part 2: The Hyperlocal Attitude Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA

23. 20 Golden Rules Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA

24. 1. Collaborate, don’t Invent Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA

27. 4. Publish Real-Time Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA

28. 5. Be Easy-to-Use Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA

29. 6. Be Open Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA

30. 7. Be Serendipitous – Not? Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA

31. 8. Mistakes are no #Fail Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA

32. 9. Use outside knowledge Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA

33. 10. Offer your skills Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA

34. 11. Avoid Acting “Special” Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA

35. 12: Be Involved Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA

36. 13. Help users participate Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA

37. 14. Cherish & Curate Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA

38. 15. Mutualize Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA

39. Meg Pickard, The Guardian Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA

40. 16. Accept lurking Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA

41. 17. Act Entrepreneurial Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA

42. 18. Pile up Small Change Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA

43. 19. Automate Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA

44. 20. Break down the Castle Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA

45. Follow hyperlocal TMG OverEindhoven.nl OverWoerden.nl OverZwolle.nl OverHeino.nl Blog: dodebomen.nl Twitter: @brewbart [email_address] Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA

Hyperlocal Experience & Attitude

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