iFactory Portfolio 2014
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iFactory is a full-service digital and creative agency that provides services such as digital strategy, web design and development, social media management, and print design to help businesses promote their online presence; they showcase examples of their work for clients in various industries such as software, real estate, and retail; and iFactory aims to deliver innovative and professional internet solutions through their experience and focus on emerging digital technologies.
iFactory Portfolio 2014
- 1. We are digital iFactory is your partner of choice for creative, web development and digital marketing solutions. digital & creative agency www.ifactory.com.au | [email protected] | 07 3844 0577
- 2. Digital design is like painting, except the paint never dries.Neville Brody graphic designer, typographer & art director Give your business the whole package by partnering with iFactory, a full-service digital and creative agency that listens.
- 3. iFactory Digital3 Who we are Our advanced web solutions consolidate website design, eCommerce, Internet marketing and systems integration to deliver market-driven, innovative and professional Internet solutions. By focusing solely on the Internet we believe we offer cutting-edge solutions that keep pace with the evolving nature of the World Wide Web. Established in 2004, we have strived to create the right mix of creative, technical and project management expertise. Our services include ut are not limited to: iFactory is a full-service digital and creative agency with an experienced group of professional and passionate team members. • Digital Strategy Workshops • Usability & Focus Groups Workshops • Functional Specification Development • Interface Design • Web Development • Web Application & Integration • Email Marketing • Social Media Management • Online Brand Reputation Management • Search Engine Optimisation • Marketing & Strategies • Training • Hosting • Support & Maintenance Agreements • Print Design • Logo and Corporate Identity • Content Marketing • Digital Marketing
- 4. Portfolio Samples We love creating everything in the digital space; and we do mean everything from desktop and mobile websites to apps, social media campaigns, EDMs, web banners, branding to digital design and SEO.
- 5. AMPRO iFactory Digital5 iFactory undertook logo refresh, web design and development for the client. The brand refresh for AMPRO provided the brand with a much needed spark that allowed it to better compete with other companies vying for a slice of the competitive CMMS market share, without alienating or confusing the current customer base. The existing brand had fallen out of date and required reworking to update it to contemporary standards. iFactory focused on altering the context and supporting brand elements associated with the brand in order to evolve it. The logo is now a clean, modern logo that is progressive and brings the company and software up to date. The website was to be a shop front to offer support and assistance to existing clients and to be the new key point of con- tact for potential clients. The site’s goal was to drive users to download trail software resulting in an upgrade and purchase to the full license. The site was designed to be corporate, contemporary, bold, professional and project a larger business size than the current size, readying the business to be sold in the future to a larger software vendor. This site is now managed by client who are responsible for the content. AMPRO is a CMMS (computerised maintenance management software) application that allows the structuring of your assets (plant, equipment, vehicles etc.) in an organised and logical manner. www.amprosoftware.com.au
- 6. Maintenance Connection The design of the site was based on a strict branding styling guide supplied by a third party agency. iFactory worked in close conjunction with the agency to ensure the design conformed to these newly created and updated brand guidelines. The site features a geo-locator to allow the site to display content that is reflective of that region. The purpose of the site was primarily lead generation and to showcase the global and solid stature of this international company. Another key driver of the site was to promote the free trial of the software. The responsive site was to speak to the software’s international audience, look contemporary, adhere to the brand guidelines, show the business as an industry leader and feature the current design trend of a flat, metro design style. Maintenance Connection allows you to start managing your maintenance quickly. With licensing options to ongoing support, Maintenance Connection takes cost effectiveness to a whole new level. www.mcaus.com.au iFactory Digital 6
- 7. In real estate, photos sell. With this in mind, iFactory designed the Albion Mill website to showcase professional photography of the development and to encourage click-through to the sales enquiry form. The site was also responsive, which would automatically reformat to accommodate mobile and tablet devices. Additional features included enabled remarketing, Flipbook capability for PDFs, SEO conversion tags assess campaign success and a data capturing with integration to FKP’s internal marketing database through email registration. Key features of the website include a Content Management System (CMS); responsive web design; remarking and conversion code for online display advertising and Flipbook integration. Luxury apartments by FKP at Albion Mill Village offer convenience and accessibility set amongst a village lifestyle. Albion Mill offers astonishing views of the city and the convenience of a premium urban address. www.themillalbion.com.au Albion Mill by FKP iFactory Digital7
- 8. DA’Burger As a funky new gourmet burger restaurant, the website had to reflect this. The site was to showcase humour and creativity and be representative of the in store experience - organic, home-made and cool. The design was to be clean, funky, modern and friendly. The design features parallax scrolling. Parallax scrolling is a special scrolling technique, wherein background images move on screen slower than foreground images, creating an illusion of depth and adding to the immersion of the entire brand. iFactory assisted with the store fit out and merchandise by supplying graphics and custom illustrations for the walls, uniform design and car graphics that were based on the website design to ensure strong connectivity between offline and online interaction with the brand. For burgers that combine the best of old-fashioned and new it’s hard to go past DA’Burger, New Farm Village’s feel good gourmet burger bar. www.daburger.com.au iFactory Digital 8
- 9. Next Byte Next Byte required a responsive eCommerce solution that would integrate with their custom point of sale solution. iFactory designed the site in conjunction with the Next Byte marketing team whilst the brand was undergoing a brand refresh. The design reflected this ongoing change in the brand strategy. Working closely with the point of sale software engineers, iFactory developed a prototype of the site and assisted in the integration. Services provided as part of this ongoing project include, website design, web development, digital marketing, online strategy, search engine optimisation and integration consultancy. Next Byte are market leaders in serving the Apple market and have been since they opened in 1995. They have been recognised for this commitment by both customers and industry experts. Currently in development iFactory Digital9
- 10. Clients we have had the pleasure of working with iFactory Digital 10
- 11. Phone: 07 3844 0577 Fax: 07 3102 9203 97 Boundary Street West End Brisbane QLD Australia 4101 www.ifactory.com.au [email protected]