I H M Work Styles Borders Broadberry Consulting

Welcome to

Understanding Work Styles:
One Answer to the People Puzzle

IHM Management Development Network
Borders - May 2009
Dawn Broadberry

For further information, please email
dawn@broadberryconsulting.co.uk
or visit www.broadberryconsulting.co.uk

Welcome and Introductions

 Quick introductions to the people beside
you…your name and where you work

Workshop Overview
 How well do we understand ourselves and the people we
work with? Why do some people work well together
while others seem to 'clash'? Why do we seem to have
so many 'communication' problems in our teams?

 This short workshop will:
 introduce you to work styles and give you a little more
understanding why people behave the way they do
 Identify your preferred style and the styles of others
you work with
 provide practical knowledge and tips to take back to
work

 "Human behaviour is both a science and an art.
It is a science in that it is observable and
repeatable...It is an art in the sense that we can
experience it, modify it, and enjoy it.“

(Robert A. Rohm, Positive Personality Profiles, 1993, 1998)

Understanding and respecting differences…based on:

 We are who we are… we should understand it, nurture it and celebrate it

 We all have a preferred way of doing things

 Encourage open and honest communication by responding to observable
behaviour

 Stop complicating our encounters with people by what we ‘think’ we know
about them

 Our greatest strengths may be our greatest weaknesses, depending on the
situation

 Realise that because something works for us…it doesn’t mean it will work for
others

 The more predictable we are, the easier it is for people to work with us…

 Consciously adapt who we are to get the most out of our encounters with
others

The “Four Temperament” Model of Behaviour

P
Outgoing T
E
A
O
S
P
K
Reserved L
E

 Let’s start with people we don’t know…

What words would you use to describe…

It begins with us…
 Before we can understand others…

 “Knowing yourself is the
beginning of all wisdom”
(Aristotle)

Which 2 colours most describe you?

Which 2 colours most describe you?
Outgoing
P
T
E
A D i O
S
P
K C S L
E

Reserved

Learning a New language

 Dominance

 Influence

 Steadiness

 Compliant or Conscientious

An Answer to Part of the People Puzzle…

 People have observed others as early as 444 BC – Hippocrates
and the 4 temperaments (sanguine, melancholic, choleric,
phlegmatic)

 Dr William Marston (1928) founded the DISC theory – “All people
exhibit all four behavioural factors in varying degrees of intensity”
(The Emotions of Normal People)

 Walter Clark (1950) developed the instrument based on Marston’s
theory (Personal Profile Analysis- PPA)

 Universal language of observable behaviour

 A NEUTRAL, non-judgmental, silent and respectful language

‘D’ Style
 Style: Task-oriented / Outgoing
 Description: Dominant, Driving, Doers
 Symbol: Exclamation mark - emphatic in everything they
do
 Focus: Get the job done - just do it! Overcome opposition
and achieve your goals! Winners never quit... quitters
never win!
 Basic Needs: Challenge, Control, Choices
 Outlook on Life: To lead or be in charge

 D styles can be very self-sufficient, relying on their natural
abilities and talents to get them through difficult
situations... They are never satisfied with the status quo.
They are constantly looking for new and better ideas and
ways of doing things.

The ‘D’ Style at Work
Responds Best To A Leader Who:
 Provides direct answers
 Sticks to business
 Stresses goals
 Provides pressure
 Allows freedom for personal accomplishment

Needs To Learn That:
 People are important
 Relaxation is not a crime
 Some controls are necessary
 Everyone has a boss
 Verbalizing conclusions helps others understand them
better

‘I’ Style
 Style: People-oriented / Outgoing
 Description: Inspirational, Influencing, Impulsive
 Symbol: Star - They love recognition and being the centre
of attention
 Focus: I am for you! If we all pull in the same direction
and stay motivated, there is no end to the success... and
fun... we can have
 Basic Needs: Recognition, Approval, Popularity
 Outlook on Life: To persuade others to their way of
thinking

 I styles are very friendly. They seem to talk to or wave to
everyone they see. They know no strangers. After you
have been with them five minutes, you feel like you have
known them all your life.

The ‘I’ Style at Work
 Is a democratic leader and friend
 Provides social involvement outside work
 Provides recognition of abilities
 Offers incentives for risk-taking
 Creates an atmosphere of excitement

Needs To Learn That
 Time must be managed
 Too much optimism can be harmful
 Listening is important
 Tasks must be completed
 Accountability is imperative

‘S’ Style
 Style: People-oriented / Reserved
 Description: Steady, Stable, Supportive
 Symbol: Plus/Minus - they bring a balance to the people
equation
 Focus: All for one and one for all. If we all work together,
we can make a great team. Working together we can do
it!
 Basic Needs: Appreciation, Security, Approval
 Outlook on Life: To provide necessary support to help
get the job completed
 An S is very orderly and efficient, preferring to know that
things are running smoothly...They prefer the standard,
tried and proven way of doing things... One of their
mottos is, 'Working together we can do it.' "

The ‘S’ Style at Work
 Is relaxed and amiable
 Allows time to adjust to change in plans
 Serves as a friend
 Allows people to work at their own pace
 Clearly defines goals and means of reaching them

 Change provides opportunity
 Friendship isn't everything
 Discipline is good
 It is all right to say, "No!"
 Being a ‘servant’ does not mean being an ‘easy target’

‘C’ Style
 Style: Task-oriented / Reserved
 Description: Competent, Cautious, Careful
 Symbol: Question Mark - They want to know the why
behind what they do
 Focus: Make sure things are done in a correct manner.
Goods and services provided with quality ensure long-
standing relationships
 Basic Needs: Quality answers, Excellence, Value
 Outlook on Life: To be conscientious and consistent

 The C style is usually extremely gifted. They are very
bright and have a high capacity for intellectual
achievement. They know how to take a big project and
break it down into little components.

The ‘C’ Style at Work
 Responds Best To A Leader Who:
 Provides reassurance
 Maintains a supportive atmosphere
 Provides an open-door policy
 Defines concise operating standards
 Is detail-oriented

 Total support is not always necessary
 Thorough explanation is not always possible
 Deadlines must be met
 Taking a calculated risk can be profitable
 There are varying degrees of excellence

“Without DYNAMIC QUALITY (D and I)
the organism cannot grow.

Without STATIC QUALITY (S and C) the
organism cannot last. Both are needed”

As individuals, teams and organisations we
need a mixture of all four styles

Applying DISC at work: four approaches…

 Communicating
 Team development
 Personal development
 Managing meetings
 Coaching
 Delegating
 Complimenting
 Correcting behaviour
 Handling conflict
 Making decisions
 Managing time
 Motivating
 Etc …

Checklists for communicating
‘D’ Styles
When communicating with a person Factors that will create tension or
who is ambitious, forceful, decisive, dissatisfaction:
strong-willed, independent and goal
oriented: Talking about things that are
not relevant to the issue
Be clear, specific, brief and to the Leaving loopholes or cloudy
point issues
Stick to business Appearing disorganised
Come prepared with support
materials in a well-organised
‘package’

‘I’ Styles
When communicating with a person Factors that will create tension
who is magnetic, enthusiastic, or dissatisfaction:
friendly, demonstrative and political:
Being curt, cold or tight-lipped
Provide a warm and friendly Controlling the conversation
environment Driving on facts and figures,
Don’t deal with a lot of details (put alternatives, abstractions
them in writing)
Ask ‘feeing’ questions to draw their
opinions or comments

‘S’ Styles
who is patient, predictable, reliable, or dissatisfaction:
steady, relaxed and modest:
Rushing headlong into business
Begin with a personal comment – Being domineering or
break the ice demanding
Present your case softly – non- Forcing them to respond
threateningly quickly to your objectives
Ask ‘how’ questions to draw their
opinions

‘C’ Styles
who is dependent, neat, or dissatisfaction:
conservative, perfectionist, careful
and complaint: Being giddy, casual, informal,
loud
Prepare your ‘case’ in advance Pushing too hard or being
Stick to business unrealistic with deadlines
Be accurate and realistic Being disorganised or messy

Major Team Strengths
Dominance Influence
 Creating innovative ideas  Communicating verbally
 Decision making  Innovative ideas
 Directing  Cultivating relationships
 Goal setting  Leading people
 Problem solving  Motivating
 Reacting quickly to change  Networking
 Self-starting  Persuading
 Single-minded  Reacting quickly to change

Steadiness Compliance
 Calmness  Applying logic
 Completing tasks  Controlling quality
 Consistency  Exercising caution
 Customer service  Monitoring and controlling
 Following routine procedure  Precision
 Listening  Problem solving
 Organising and planning  Rule orientation
 Supporting team members  Specialising

Style of person? Most appropriate response?
Why?

 You are about to meet a person who is upbeat, positive
and people-oriented but frequently late to meetings.
Everyone has to wait for her. During your discussion with
her, it would be most important to:

 Maintain a slow, calm pace throughout the discussion
 Discuss the need for promptness, emphasizing how much
others appreciate it
 Tell her what you want done, without any further
discussion
 Keep a cool, business-like manner

Why?

 You are managing a soft-spoken person who is often
resistant to change. He has not implemented a new
procedure for automating paperwork. You would:

 Be direct about how he has to ‘get with the programme
these days’
 Be supportive, explaining how another person will assist
him in learning each step of the new procedure
 With great detail, explain why automation is so important
to your office at this time
 Express enthusiasm for all the benefits automation can
provide

Why?

 You are working with a team member who asks a lot of
questions and takes copious notes about a project she
has been asked to help you with. She appears very
reserved and analytical. You want to:

 Respond in a logical, low key way, being sure to answer
all questions thoroughly
 Share your enthusiasm for the project
 Tell her very directly what the big picture is for this
project
 Reassure her that other people have been very
supportive of this project

Why?

 You are working on a project with a team member who
speaks quickly, and can sometimes seem almost abrupt.
This is your first meeting. You want to:

 Show that you are friendly, upbeat and enthusiastic
 Explain in great detail your depth of knowledge
 Be direct and focus on the bottom-line results your team is
to generate
 Emphasise the quality of work that needs to be generated

 Thank you for all your contributions

 Enjoy the rest of your day!

I H M Work Styles Borders Broadberry Consulting

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