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  ITM-CHENNAI ITC CSR REPORT PURVAL MODI Ist Year
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  ITC is oneof India's foremost private sector companies with a market capitalization of nearly US $ 19 billion* and a turnover of over US $ 5.1 Billion. ITC is rated among the World's Best Big Companies, Asia's 'Fab 50' and the World's Most Reputable Companies by Forbes magazine, among India's Most Respected Companies by Business World and among India's Most Valuable Companies by Business Today. ITC ranks among India's `10 Most Valuable (Company) Brands', in a study conducted by Brand Finance and published by the Economic Times. ITC also ranks among Asia's 50 best performing companies compiled by Business Week. ITC has a diversified presence in Cigarettes, Hotels, Paperboards & Specialty Papers, Packaging, Agri-Business, Packaged Foods & Confectionery, Information Technology, Branded Apparel, Personal Care, Stationery, Safety Matches and other FMCG products. While ITC is an outstanding market leader in its traditional businesses of Cigarettes, Hotels, Paperboards, Packaging and Agri-Exports, it is rapidly gaining market share even in its nascent businesses of Packaged Foods & Confectionery, Branded Apparel, Personal Care and Stationery. ITC's diversified status originates from its corporate strategy aimed at creating multiple drivers of growth anchored on its time-tested core competencies: unmatched distribution reach, superior brand-building capabilities, effective supply chain management and acknowledged service skills in hoteliering. Over time, the strategic forays into new businesses are expected to garner a significant share of these emerging high-growth markets in India ITC's Agri-Business is one of India's largest exporters of agricultural products. ITC is one of the country's biggest foreign exchange earners (US $ 3.2 billion in the last decade). The Company's 'E-Choupal' initiative is enabling Indian agriculture significantly enhance its competitiveness by empowering Indian farmers through the power of the Internet. This transformational strategy, which has already become the subject matter of a case study at Harvard Business School, is expected to progressively create for ITC a huge rural distribution infrastructure, significantly enhancing the Company's marketing reach.
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  ITC's production facilitiesand hotels have won numerous national and international awards for quality, productivity, safety and environment management systems. ITC was the first company in India to voluntarily seek a corporate governance rating. ITC employs over 25,000 people at more than 60 locations across India. The Company continuously endeavors to enhance its wealth generating capabilities in a globalizing environment to consistently reward more than 3, 72,000 shareholders, fulfill the aspirations of its stakeholders and meet societal expectations. This over- arching vision of the company is expressively captured in its corporate positioning statement: "Enduring Value. For the nation. For the Shareholder.” ITC has taken an initiative called “ Lets put India first” in which they have started different projects like:- E-CHOUPAL – It has started across 10 states covering 40,000 villages via 6500 Choupal helping 4 million farmers. It is a powerful illustration of corporate strategy linking business purpose to larger societal purpose; e-Choupal leverages the Internet to empower small and marginal farmers – who constitute a majority of the 75% of the population below the poverty line. Which provides them with farming know- how and services, timely and relevant weather information, transparent price discovery and access to wider markets; e-Choupal enabled economic capacity to proliferate at the base of the rural economy.
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  Today 4 millionfarmers use e-Choupal to advantage – bargaining as virtual buyers’ co-operatives, adopting best practices, matching up to food safety norms. Being linked to futures markets is helping small farmers to better manage risk. E- Choupal has been specially cited in the Government of India’s Economic Survey of 2006-07, for its transformational impact on rural lives. The network of 6,500 e-Choupal centers spread across 40,000 villages has emerged as the gateway of an expanding spectrum of commodities leaving farms – wheat, rice, pulses, soya, maize, spices, coffee and aqua-products. The reverse flow carries FMCG, durables, automotives, banking and insurance services back to villages. E-Choupal is one of the top five alternative channels for LIC Policy sales, and accounts for 10% of the national weather insurance market. They have targeted to reach 15 more states helping 10 million people via 20,000 E-choupal in next 5 years. It has continued to build new infrastructure by supplementing the farmgate presence of e-Choupal with new physical infrastructure rural marketing hubs called Choupal Saagars, positioned within tractorable distance of 30 e-Choupal centers and their user communities.
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  By program MissionSunehra Kal, ITC is increasing rural capacity building program, which is now active in 11 States, empowers rural communities to adopt sustainable changes that make them economically competitive and socially secure.
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  SOCIAL & FARMFOREST- In this program ITC jointly addresses the livelihood problems of marginal farmers and the ecological imperative of regenerating biomass and nurturing depleted soils. They organize wasteland owners into forest user groups who are trained in silviculture, land development and plantation maintenance. Extension services support them with a package of loans and supplies of high-yielding, disease-resistant clonal saplings developed at ITC’s R&D Laboratory at Bhadrachalam. They have helped to bring nearly 13,000 hectares of wasteland under social forestry benefiting more than 16,000 poor households in 466 villages. As an innovative move, linking these farmers’ need for income to the wood fiber needs of its paperboards business, ITC has enabled them to convert their wastelands to pulpwood plantations – a commercially viable land use alternative that can end their marginalization They have developed 88,409 hectares & planted nearly 353 million saplings which has generated employment for 39 million people till now WATERSHED DEVELOPMENT- Most of ITC’s partner communities are in moisture-stressed semi-arid regions where erratic rainfall patterns have led to large scale crop failures over successive seasons. Marginal farmers are especially
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  vulnerable and oftenforced to leave their villages in search of a livelihood. To help them independently manage water resources, ITC has assisted farming communities in 24 districts across 7 states to organize themselves into water user groups. Groups are trained in watershed management techniques that complement traditional water harvesting practices. Members learn to create budgets, formulate rules and regulations for water sharing, fix water user charges and tap government development schemes. This initiative has led to improvement in soil & moisture regimes by these water tables have risen up & farmer can harvest more than one crop a year. They have done the conservation of more than 39,000 hectares of land till now. INTEGRATED AGRICULTURAL DEVELOPMENT-This program promotes a combination of solutions for optimizing water management and enhancing farm productivity. In this ITC supports farmers to adopt efficient irrigation practices,
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  propagates the diversificationof rain-fed crops and encourages farmers to produce and apply organic compost. Continuous farm extension services through demonstration plots speed up the adoption of best practices. Training and supervision foster the sharing of information and experience among farmers. WOMEN EMPOWERMENT- The empowerment of women has a great effect in rural society, strengthening their voice in the community, forcing attention on human development issues of child rearing, education, health and gender parity. Micro credits are given to women in group of 10-20 to form common funds through individual monthly contributions, raising a buffer against family expenses and emergencies. Women have gone into the making and marketing of a range of cottage products – pickles, dried fish, organic manure, spices, agarbattis, tailoring, embroidery, etc. They have given micro credits to 984 groups making more than 16,000 women entrepreneurs.
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  LIVE STOCK DEVELOPMENT- Although 70% of India’s rural population owns cattle, milk yields are low due to poor quality stock. By helping families to upgrade to high-yield livestock and form co-operatives to market their milk, ITC turns a sleeping family resource into an easily adoptable and dynamic rural enterprise. For getting high yield of milk they have collaborated with BAIF Institute for Rural Development, a national NGO specializing in livestock development, ITC focuses on small and landless farmers, assisting them to genetically upgrade their cattle through artificial insemination. Door-to-door collection of milk by marketing co-operatives, fostered by ITC with seed capital, channels the farm family’s domestic milk production to large dairies, connecting farmers to the formal milk market. Till now 98,017 farmers are benefited from it across 2320 villages there target is to reach 3500 villages in next few years
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  SPREADING THE JOYOF LEARNING (PRIMARY EDUCATION) - The inability of economically weak rural families to access primary education and primary health services is a major obstacle to rural development. ITC’s initiatives are aimed at (i) improving infrastructure in Government schools, (ii) providing supplementary education to support children with school learning and exam preparation and (iii) building community and parental involvement with school education so that more children go to school and finish school. Assistance provided to Government Primary Schools includes drinking water tanks, toilets, lights and fans, desks and chairs, structural additions and improvements, along with training for teachers and support for recreation and cultural activities. To improve educational outreach, ITC supports experimental projects that are making learning more informal. A network of 263 libraries and resource centers is supported by mobile library services that spread and sustain the reading habit. Roaming Laptops foster computer literacy in schools.
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  SAFE GUARDING MOTHER& CHILD – ITC provides free healthcare service to 45,000 mothers &children below 5years. Over 8 yrs ITC has helped nearly 2700 families to construct their own sanitary units. ITC supports community health services focused on the needs of young children and their mothers. Regular camps are held to build awareness, promote better healthcare practices and provide curative healthcare. Hygiene is integral to health consciousness and prevention of sickness. ITC assists rural families to construct low cost sanitary units for their homes – a crucial step towards improving social dignity and public hygiene