IA Summit 2011 Takeaways
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This document summarizes a presentation by Jill Christ at the 2011 IA Summit about re-inventing oneself. The presentation discusses why Christ keeps returning to the IA Summit, including to contribute ideas and learn how to re-invent herself. It then describes a thought experiment about evaluating the most valuable people in the UX field. Several quotes from other sources discuss how to separate the best from good design work. The presentation concludes by emphasizing the need to think beyond templates, evaluate content quality, and plan for content creation in order to deliver more value through design.
IA Summit 2011 Takeaways
- 1. 2011 IA Summit Recap Re-inventing Ourselves Jill Christ SBUX Meetup April 21, 2011
- 4. Why I keep coming back to the IA Summit:
- 5. Why I keep coming back to the IA Summit: * contribute, have a voice
- 6. Why I keep coming back to the IA Summit: * contribute, have a voice * learn how to re-invent yourself
- 11. Thought Experiment: “What if we had every UX person get in a room and line up by value...the left side of the room is the most valuable, and the right side of the room is the least valuable...”
- 12. Thought Experiment: “Nascar and neurosurgery have the ability to tell who the most valuable person in the profession is...”
- 13. Thought Experiment: “...Who is the most valuable person in the UX field? What did they do to get there?”
- 14. nytimes.com “We can evaluate design well...”
- 15. nytimes.com havenworks.com “...If I were to survey professionals about which is the better design we would be uniformly in agreement...”
- 16. “How do we separate best from good? There are problems we have in the world that could really use the attention of the best folks. Silicon valley is interested in the best folks.”
- 17. QUORA: “What are the qualities that define the best UX person?
- 18. “Literature says the following are what make a professional good or bad at what they do...”
- 25. iPhone: * active lifestyle * skews older * wealthier, educated http://www.youtube.com/watch?v=cKoLp_lGo14
- 27. Android: * about the technology * skews younger * skews techy http://www.youtube.com/watch?v=tiaRAcpIJmw&feature=related
- 32. 1. THINK BEYOND THE TEMPLATE
- 34. 1. THINK BEYOND THE TEMPLATE 2. EVALUATE CONTENT QUALITY
- 38. 1. THINK BEYOND THE TEMPLATE 2. EVALUATE CONTENT QUALITY 3. PLAN FOR CONTENT CREATION
- 39. “...too often we do this... we don’t spec the content out...”
- 43. 1. Its true, we don’t like change on first encounter “...It’s true, we don’t like change on first encounter.”
- 44. 1. Its true, we don’t like change on first encounter
- 45. 2. Change management is about communication. How are you communicating change?
- 47. 3. Befriend your communication allies. Collaborate!
- 48. 3. Befriend your communication allies. Collaborate!
- 49. 4. Let users achieve their core goals in the new design to move them from chaos to practice & integration...
- 52. In Conclusion...
- 54. ...foresee the changes ahead of us ...help each other grow ...deliver more value
- 57. Thank you! Jill Christ @jillchrist