IBM Bluemix
Digital Innovation Platform
2© IBM Corporation 2© IBM Corporation
“Two guys in a Starbucks
can have access to the
same computing power as
a Fortune 500 company.”
Jim Deters - Founder, Galvanize
The rate of innovation is increasing
Design Thinking
Containers
Extreme
Agile
IoT
APIs
Micro
services
Tooling
Runtimes
Innovation makes disruption possible.
Bluemix will work
for disruptors
Enterprise want to
disrupt, but...
New Business
Value
Existing
Applications
Rapid iterations
Develop Build Test Deploy
Production
API
Catalog
Systems of
Interaction
Develop Build Test Deploy
Slower iterations
Production
Systems of
Record
Enterprise
Application
s
Enterprises need instrumented, automated
coordination to handle two-speed IT
Enterprises need to find
a balance between IT &
Innovation.
Hybrid is a great
opportunity to develop
new business via digital
channels.
Disruption can occur
when enterprises are
slow to adapt
Security and PrivacyLDAP Integration
RegulationsCorporate Policies
White Labelling
Application monitoring and loggin
Enterprise have different requirements
3 Provide turn key delivery, that allows you to get started immediately with Bluemix and
grow as your needs mature.
2 IBM Managed Cloud allows developers to innovate more quickly and addresses your
needs for security and compliance.
1
Bluemix provides an Innovation Platform, that is open and non-proprietary, delivers
everywhere and you can start anywhere – public, private, on-prem, or off-prem
Bluemix delivers the cloud value proposition
Today, cloud is being consumed at an exponential
rate. Cloud is a game changer in the way we consume
and manage IT today.
Enterprises are aggressively implementing their clouds strategy. However,
managing this environment is costly and can be resource heavy.
Inspiring Innovation
What is Bluemix?
IBM Bluemix
Global // Hybrid // Open
Core Platform App Centric Compute
Global // Hybrid // Open PaaS // Container // VM’s
API’s
IBM // 3rd Party // Yours
Data Driven App’s
Watson // IoT // Big Data
Powered by Open
IaaS // PaaS // SaaS
Built for enterprise
Development // Integration // DevOps
Build modern apps
that thrive on data
Easily & Securely
leverage your
existing API’s & Data
Foster a culture of
continuous
innovation & delivery
Optimize and
transform existing
apps
The Bluemix Platform
How does Bluemix work?
1
0
Bluemix is built on 3 open
key compute technologies:
Cloud Foundry, Docker,
and OpenStack.
Your Own Hosted Apps / Services
Platform Deployment Options to meet Workload Requirements
Bluemix
Public
Bluemix
Dedicated
Bluemix
Local*
Powered by IBM SoftLayer In Your Data Center
Flexible Compute Options to Run Apps / Services
Instant Runtimes Containers Virtual Machines
+ + +
DevOps
Tooling
+
Integration
& API Mgmt
+
Catalog of Services that Extend Apps’ Functionality
Web Data Mobile AnalyticsCognitive IoT Security Yours
+
Extending each of these
with a growing number of
services, robust DevOps
tooling, integration
capabilities, and a
seamless developer
experience.
Flexible Compute options
Devs get to choose the level of infrastructure abstraction and fine-tuned control that suits their
apps and services.
Instant Runtimes Containers Virtual Machines
The highest level of
infrastructure abstraction.
Focus on the app.
Powerful, but less resource
intensive than VMs. Key to
support hybrid portability.
Control all the way down
to the operating system.
What’s different about Bluemix?
• Extends Cloud Foundry with
DevOps tooling, integration
capabilities, and seamless app
management
• Support for 7 key languages
and the option to use a
community buildpack.
• Docker as-a-service means no
VMs to manage
• A repository of enterprise-grade
images which are trusted and
secure
• Enhanced performance and
scalability
• Integrated monitoring, logging,
networking, and storage
• Deploy and manage VMs
consistently across public,
dedicated, and private instances
with a single dashboard.
• Connect to your own OpenStack
infrastructure
Public
Tap into over 100 IBM and many
3rd party services across mobile,
IoT, Watson and more, to power
your modern apps and services.
Dedicated
Experience an unmatched
combination of security and time
to value in a cloud, that feels like a
natural extension of your existing
network.
Local
Take advantage of the true value
of cloud behind your firewall, with
the help of our first-of-its-kind
approach to private cloud
delivery.
Across public, dedicated and local cloud, has the same look and feel
We deliver everywhere, so you can start anywhere
A True Seemless Experience
Key experiences unify the platform deployments
A powerful set of hybrid deployment models
Bluemix – Public Cloud
Bluemix is a multi-tenant, open-standard, cloud-based
platform for building, running, and managing
applications.
Build your apps, your way
Use the most prominent
compute technologies to power
your app: Cloud Foundry,
Docker, OpenStack.
Extend apps with services
A catalog of IBM, third party,
and open source services,
allow the developer to stitch an
application together quickly.
Scale more than just
instances
Development, monitoring and
logging tools, allow the
developer to run and manage
the entire application.
Layered Security
IBM secures the platform and
infrastructure and provides you
with the tools to secure your
apps.
Deploy and manage hybrid
apps seamlessly
Get a seamless dev and
management experience, across
a number of hybrid
implementations options.
Flexible Pricing
Try compute options and
services for free and, when
you’re ready, pay only for what
you use. Pay as you go and
subscription models offer choice
and flexibility.
Coming Summer 2015
Bluemix – Private Cloud
Bluemix Private Cloud is a single-tenant, open-standard, cloud-based platform for building, running, and
managing applications, available in a Dedicated or Local implementation.
Dedicatd to you
A single tenancy envoirnment that is
dedicated to you – allowing you to
satisfy regulatory and legal compliance
Focus on your App’s – Not Iron
Focus on building customer
applications and services. IBM
manages the platform and your
dedicated services
Global Locations
Bringing you closer to your users with
dedicated living in any SoftLayer data
center around the globe
Bluemix Dedicated
Deployment Choice
Bluemix Local runs on either VMWare
or OpenStack driven infrastructure.
Portable Apps & Services
Move workloads as performance
requires, or regulations change
We’re on call – 24/7
Experts are always at hand to solve
your problems. Premium support
options are available to meet your
requirements
Bluemix Local
*OpenStack coming soon
Feb 2014
Public PaaS
5 Services
June 2014
35 services
New pricing structure
Nov 2014
Bluemix Dedicated
London Region
70 services
Feb 2015
Virtual Machines
Containers
100+ services
Today
Bluemix Local
140+ services
2 Years of Bluemix
Evolution based on customer need:
• More compute choices
• Deployment flexibility
• Increased support for hybrid scenarios
• Deeper foundation services
• Further depth of control for IT admins
• Improved performance and scale of open source
A broad range of IBM and 3rd Party Services available
Security
Analytics
Commerce
Watson
Healthcare
Watson on Bluemix
Reason
Listening
Vision
Speech
Learning
Watson is creating a new partnership between people and computers, that enhances,
scales and accelerates human expertise
IBM Watson services available on Bluemix are the building blocks for developers to create the next generation of cognitive
applications to transform the way businesses engage with their customers, discover, innovate and make decisions
…build with Watson
Core App &
Platform Services
App Lifecycle
Services
Contextual
Services
IBM Mobile Services
Core services that just about every App needs
Capabilities to manage the lifecycle of your Apps
Capabilities to enable apps, to make users more productive based on context
Mobile Content
Manager
Create, manage,
and deliver more
relevant in-app
content
Presence Insights
Enables Apps with
Intelligent Mobile
Location Data
AppScan Mobile
Analyzer
Identify Mobile
App Security
Exposures
Mobile Quality
Assurance
Continuously
Improve Mobile
User Experience
Mobile App Server
Manage, secure,
and optimize
enterprise mobile
apps
Push
Increase User
Engagement with
Mobile Push
Notifications
Cloudant
The Ultimate Data
Store for Mobile
Apps
Mobile Client
Access
Simplified Mobile
App User
Authentication
StrongLoop Arc
Enterprise Node.js
to build, deploy,
scale manage and
deploy your mobile
APIs
Turn new sources of data
into value with IoT
Internet of Things Foundation
Set up and manage your connected devices, so all your app’s can access the data
Let’s see it!
2
0
*click*
Hybrid Customer Example
Public Local
BlueBank Internal
Application
Customer Loyalty App
Syndicated
Live Demo: https://www.youtube.com/watch?v=eLX05QkZ-s0
Internet
Social & Internet
Data sources
Trading partner
communities
Mobile,
PoS, ATMs Internet
Public Cloud
Dedicated Cloud
API
Developer & Customer
communities
Internet of Things
Sensors
APP
APP
Service
Service DBAPPDB
APP
APP DB
Enterprise
Private Cloud
Master Data
Management
Big Data
API
DMZ DMZ
As a result, hybrid Cloud Applications are becoming the norm for
the Integrated Digital Enterprise …
1M
180,000+
Bluemix In Numbers
Users since Jan 1
Cloud Foundry, OpenStack,
and Native Container public
deployment
Largest
New Application starts per
month
23
1.5B+ API calls per day
How do you get started?
Sign up in minutes.
• 30 day trial (no credit card required) -
Designed to allow testing of an entire
application on the platform
Friction free adoption
• Free tier for every service - encourages
experimentation using new services with
applications already running on Bluemix
• From zero to coding in less than 5 minutes
Self Service
https://console.ng.bluemix.net/
Bluemix Workshop in IBM Client Innovation Centre Wroclaw
Date/Time: to be defined, Number of participants: up to 15
(see Wroclaw DoesIT Facebook page for details)
1. Pre-registration via email
2. Bluemix Trial account
3. Registration in Bluemix DevOps Services (https://hub.jazz.net/)
Requirements:
Four end-to-end Bluemix & Watson exercises to choose from
Workshop Agenda:
THANK YOU
QUESTIONS?
IBM Bluemix
Contact:
Andrzej Osmak
Cloud Advisor, Certified Architect
IBM Cloud
andrzej.osmak@pl.ibm.com
pl.linkedin.com/in/andrzejosmak
Twitter: @aosmak
Contact:
Andrzej Osmak
Cloud Advisor, Certified Architect
IBM Cloud
andrzej.osmak@pl.ibm.com
pl.linkedin.com/in/andrzejosmak
Twitter: @aosmak

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IBM Bluemix

  • 2. 2© IBM Corporation 2© IBM Corporation “Two guys in a Starbucks can have access to the same computing power as a Fortune 500 company.” Jim Deters - Founder, Galvanize The rate of innovation is increasing Design Thinking Containers Extreme Agile IoT APIs Micro services Tooling Runtimes
  • 3. Innovation makes disruption possible. Bluemix will work for disruptors
  • 4. Enterprise want to disrupt, but... New Business Value Existing Applications
  • 5. Rapid iterations Develop Build Test Deploy Production API Catalog Systems of Interaction Develop Build Test Deploy Slower iterations Production Systems of Record Enterprise Application s Enterprises need instrumented, automated coordination to handle two-speed IT Enterprises need to find a balance between IT & Innovation. Hybrid is a great opportunity to develop new business via digital channels. Disruption can occur when enterprises are slow to adapt Security and PrivacyLDAP Integration RegulationsCorporate Policies White Labelling Application monitoring and loggin Enterprise have different requirements
  • 6. 3 Provide turn key delivery, that allows you to get started immediately with Bluemix and grow as your needs mature. 2 IBM Managed Cloud allows developers to innovate more quickly and addresses your needs for security and compliance. 1 Bluemix provides an Innovation Platform, that is open and non-proprietary, delivers everywhere and you can start anywhere – public, private, on-prem, or off-prem Bluemix delivers the cloud value proposition Today, cloud is being consumed at an exponential rate. Cloud is a game changer in the way we consume and manage IT today. Enterprises are aggressively implementing their clouds strategy. However, managing this environment is costly and can be resource heavy.
  • 9. Global // Hybrid // Open Core Platform App Centric Compute Global // Hybrid // Open PaaS // Container // VM’s API’s IBM // 3rd Party // Yours Data Driven App’s Watson // IoT // Big Data Powered by Open IaaS // PaaS // SaaS Built for enterprise Development // Integration // DevOps Build modern apps that thrive on data Easily & Securely leverage your existing API’s & Data Foster a culture of continuous innovation & delivery Optimize and transform existing apps The Bluemix Platform
  • 10. How does Bluemix work? 1 0 Bluemix is built on 3 open key compute technologies: Cloud Foundry, Docker, and OpenStack. Your Own Hosted Apps / Services Platform Deployment Options to meet Workload Requirements Bluemix Public Bluemix Dedicated Bluemix Local* Powered by IBM SoftLayer In Your Data Center Flexible Compute Options to Run Apps / Services Instant Runtimes Containers Virtual Machines + + + DevOps Tooling + Integration & API Mgmt + Catalog of Services that Extend Apps’ Functionality Web Data Mobile AnalyticsCognitive IoT Security Yours + Extending each of these with a growing number of services, robust DevOps tooling, integration capabilities, and a seamless developer experience.
  • 11. Flexible Compute options Devs get to choose the level of infrastructure abstraction and fine-tuned control that suits their apps and services. Instant Runtimes Containers Virtual Machines The highest level of infrastructure abstraction. Focus on the app. Powerful, but less resource intensive than VMs. Key to support hybrid portability. Control all the way down to the operating system. What’s different about Bluemix? • Extends Cloud Foundry with DevOps tooling, integration capabilities, and seamless app management • Support for 7 key languages and the option to use a community buildpack. • Docker as-a-service means no VMs to manage • A repository of enterprise-grade images which are trusted and secure • Enhanced performance and scalability • Integrated monitoring, logging, networking, and storage • Deploy and manage VMs consistently across public, dedicated, and private instances with a single dashboard. • Connect to your own OpenStack infrastructure
  • 12. Public Tap into over 100 IBM and many 3rd party services across mobile, IoT, Watson and more, to power your modern apps and services. Dedicated Experience an unmatched combination of security and time to value in a cloud, that feels like a natural extension of your existing network. Local Take advantage of the true value of cloud behind your firewall, with the help of our first-of-its-kind approach to private cloud delivery. Across public, dedicated and local cloud, has the same look and feel We deliver everywhere, so you can start anywhere A True Seemless Experience Key experiences unify the platform deployments A powerful set of hybrid deployment models
  • 13. Bluemix – Public Cloud Bluemix is a multi-tenant, open-standard, cloud-based platform for building, running, and managing applications. Build your apps, your way Use the most prominent compute technologies to power your app: Cloud Foundry, Docker, OpenStack. Extend apps with services A catalog of IBM, third party, and open source services, allow the developer to stitch an application together quickly. Scale more than just instances Development, monitoring and logging tools, allow the developer to run and manage the entire application. Layered Security IBM secures the platform and infrastructure and provides you with the tools to secure your apps. Deploy and manage hybrid apps seamlessly Get a seamless dev and management experience, across a number of hybrid implementations options. Flexible Pricing Try compute options and services for free and, when you’re ready, pay only for what you use. Pay as you go and subscription models offer choice and flexibility. Coming Summer 2015
  • 14. Bluemix – Private Cloud Bluemix Private Cloud is a single-tenant, open-standard, cloud-based platform for building, running, and managing applications, available in a Dedicated or Local implementation. Dedicatd to you A single tenancy envoirnment that is dedicated to you – allowing you to satisfy regulatory and legal compliance Focus on your App’s – Not Iron Focus on building customer applications and services. IBM manages the platform and your dedicated services Global Locations Bringing you closer to your users with dedicated living in any SoftLayer data center around the globe Bluemix Dedicated Deployment Choice Bluemix Local runs on either VMWare or OpenStack driven infrastructure. Portable Apps & Services Move workloads as performance requires, or regulations change We’re on call – 24/7 Experts are always at hand to solve your problems. Premium support options are available to meet your requirements Bluemix Local *OpenStack coming soon
  • 15. Feb 2014 Public PaaS 5 Services June 2014 35 services New pricing structure Nov 2014 Bluemix Dedicated London Region 70 services Feb 2015 Virtual Machines Containers 100+ services Today Bluemix Local 140+ services 2 Years of Bluemix Evolution based on customer need: • More compute choices • Deployment flexibility • Increased support for hybrid scenarios • Deeper foundation services • Further depth of control for IT admins • Improved performance and scale of open source
  • 16. A broad range of IBM and 3rd Party Services available Security Analytics Commerce Watson Healthcare
  • 17. Watson on Bluemix Reason Listening Vision Speech Learning Watson is creating a new partnership between people and computers, that enhances, scales and accelerates human expertise IBM Watson services available on Bluemix are the building blocks for developers to create the next generation of cognitive applications to transform the way businesses engage with their customers, discover, innovate and make decisions …build with Watson
  • 18. Core App & Platform Services App Lifecycle Services Contextual Services IBM Mobile Services Core services that just about every App needs Capabilities to manage the lifecycle of your Apps Capabilities to enable apps, to make users more productive based on context Mobile Content Manager Create, manage, and deliver more relevant in-app content Presence Insights Enables Apps with Intelligent Mobile Location Data AppScan Mobile Analyzer Identify Mobile App Security Exposures Mobile Quality Assurance Continuously Improve Mobile User Experience Mobile App Server Manage, secure, and optimize enterprise mobile apps Push Increase User Engagement with Mobile Push Notifications Cloudant The Ultimate Data Store for Mobile Apps Mobile Client Access Simplified Mobile App User Authentication StrongLoop Arc Enterprise Node.js to build, deploy, scale manage and deploy your mobile APIs
  • 19. Turn new sources of data into value with IoT Internet of Things Foundation Set up and manage your connected devices, so all your app’s can access the data
  • 21. Hybrid Customer Example Public Local BlueBank Internal Application Customer Loyalty App Syndicated Live Demo: https://www.youtube.com/watch?v=eLX05QkZ-s0
  • 22. Internet Social & Internet Data sources Trading partner communities Mobile, PoS, ATMs Internet Public Cloud Dedicated Cloud API Developer & Customer communities Internet of Things Sensors APP APP Service Service DBAPPDB APP APP DB Enterprise Private Cloud Master Data Management Big Data API DMZ DMZ As a result, hybrid Cloud Applications are becoming the norm for the Integrated Digital Enterprise …
  • 23. 1M 180,000+ Bluemix In Numbers Users since Jan 1 Cloud Foundry, OpenStack, and Native Container public deployment Largest New Application starts per month 23 1.5B+ API calls per day
  • 24. How do you get started? Sign up in minutes. • 30 day trial (no credit card required) - Designed to allow testing of an entire application on the platform Friction free adoption • Free tier for every service - encourages experimentation using new services with applications already running on Bluemix • From zero to coding in less than 5 minutes Self Service https://console.ng.bluemix.net/
  • 25. Bluemix Workshop in IBM Client Innovation Centre Wroclaw Date/Time: to be defined, Number of participants: up to 15 (see Wroclaw DoesIT Facebook page for details) 1. Pre-registration via email 2. Bluemix Trial account 3. Registration in Bluemix DevOps Services (https://hub.jazz.net/) Requirements: Four end-to-end Bluemix & Watson exercises to choose from Workshop Agenda:
  • 26. THANK YOU QUESTIONS? IBM Bluemix Contact: Andrzej Osmak Cloud Advisor, Certified Architect IBM Cloud [email protected] pl.linkedin.com/in/andrzejosmak Twitter: @aosmak Contact: Andrzej Osmak Cloud Advisor, Certified Architect IBM Cloud [email protected] pl.linkedin.com/in/andrzejosmak Twitter: @aosmak