IBM InterConnect Build and Deploy MobileFirst Applications
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The document discusses deploying mobile first applications. It begins by stating that mobile application development is a top priority for businesses. It then discusses how mobile development and management are different from traditional approaches due to factors like smaller screens, unstable networks, and more devices to support. The document advocates for a comprehensive integrated development approach that supports all app development approaches and is based on open standards. It provides examples of companies like Colmobil and FIMC that have improved customer service and efficiency by extending their systems to mobile with IBM Worklight. The document positions IBM as a leader in helping companies excel at mobile first strategies with offerings like Worklight, Rational Test Workbench, and MobileFirst Platform.
IBM InterConnect Build and Deploy MobileFirst Applications
- 1. Deploy Mobile First Applications Cost effectively design, develop, test, deploy and manage mobile applications Bill Holtshouser, Program Director, Rational Mobile / Cloud Offerings Product Management Leigh Williamson, Distinguished Engineer, Rational Software CTO Team © 2013 IBM Corporation
- 2. 2#IBMINTERCONNECT 35% of developers are currently targeting tablets, with more than 90% plan to develop for tablets in the near future. Nearly 90% of developers are currently extending enterprise apps to mobile or plan to in the near future. In the next 12 months 77% of developers will be focused on Hybrid application development. More than 200m people updated to iOS7 in the first week Source: Evans Data Mobile Developer Survey Mobile Development Report 2012 Volume Source: Business Insider (September 2012) 25+ Almost all expect to deploy more than 25 mobility applications in the next two years 29% of mobile developers currently focus on Hybrid app development. Mobile application development is a top priority for businesses
- 3. 3#IBMINTERCONNECT Why mobile development is different • Smaller screens pulling content from more sources: need to choreograph content from multiple repositories and applications , both on premises and in the cloud • Greater challenges of application governance, distribution, and version management • AppStore Terms of Service present challenges for managing B2C apps Development is different.Mobile apps are different. • They are more strategic – Greater urgency urgency and immediacy of engagement • They are context-aware –know where you are and what you are doing • They run on unstable networks–interruption is the norm, not the exception • Smaller footprint – More challenging to make compelling and easy to use • Always on – An opportunity to deliver greater value Management is different. Security is different. • Faster development cycles • More devices to support, each with its own set of capabilities, OS and UI behaviors • More development approaches to choose from – Web, HTML, Native • More third-party and open-source tools, frameworks and libraries to choose from • Greater risks of exposing applications and data on small, light and always on portable devices • Greater authentication challenges associated with content mashups • AppStore Terms of Service can limit security options
- 4. 4#IBMINTERCONNECT Scan & Certify Instrument Test IntegrateObtain Insight Manage Deploy Design & Develop Thinking through the mobile enterprise lifecycle
- 5. 5#IBMINTERCONNECT Create new value at the moment of awareness Develop and run applications Connect with customers in context Integrate mobile into the fabric of the organization Mobile enterprises are taking an integrated approach to putting their business in motion
- 6. 6#IBMINTERCONNECT The mobile first enterprise designs, develops, tests, deploys and manages mobile technologies and applications They are extending mobile to back office systems Findings from the Institute for Business Value & Oxford Economics offer insight into the practices of mobile leaders They are leveraging APIs to extend opportunities 71% said that they were successful with taking advantage of the API economy vs 31% of other respondents 70%+ of mobile strategy leaders indicate they are effective at Integrating mobile with existing systems vs. 40% of other firms 82% of mobile strategy leaders indicate they are effective at addressing application security vs. 51% of others They are ensuring application security
- 7. 7#IBMINTERCONNECT The way forward to build the apps Include a comprehensive integrated development, test, and deployment automation (DevOps) capability which addresses complex enterprise needs related to planning, requirements management, quality management, app testing, app release management, app performance management, and app monitoring Support all application development approaches including hybrid, web and native, giving maximum flexibility to application developers. 3 1 2 Be based on open standards so that it allows for changes in new devices, platforms, operating systems, form factors and capabilities
- 8. Customers who are excelling thinking ‘mobile first’
- 9. 9#IBMINTERCONNECT Colmobil improves customer service and efficiency IBM Worklight software helps company extend information in its systems to mobile devices The need: Colmobil wanted to improve access to information stored in its systems, which wasn’t readily available to people working in the garage or to customers in the waiting room. The solution: Colmobil used IBM® Worklight® software to deliver the information in its systems to employees’ mobile devices and to screens in its garages and waiting rooms. The benefit: Enables Colmobil to increase the number of vehicles that are ready at the time promised to the customer Delivers reports on KPIs, enabling the company to make continuous process improvements if it’s not meeting targets Improves mechanic efficiency by helping managers to more effectively manage tasks and priorities “We were looking at the complexity of development and deployment to multiple mobile platforms and multiple operating systems, including maintaining a controlled, secured, highly integrated, mission critical- grade mobile work environment and Worklight was the most comprehensive platform we found in the market.” ——Gil Katz, chief information officer (CIO), Colmobil WSP14693-USEN-00
- 10. 10#IBMINTERCONNECT FIMC increases customer value Challenges The competitive nature of the insurance industry demands innovative methods to serve customers and increase brand loyalty. Solution As part of an overall Mobile First strategy, PointSource used IBM Worklight and IBM Rational Test Workbench, to create a mobile application for FIMC that delivered valued services to their customers, seamlessly integrated into their backend systems and featured a stunning, intuitive design. Benefits FIMC’s solution provides customers with self help, alerts and expert advice Customers can check claim status, accident reports and initiate road side assistance from their mobile device Payment transaction history, discounts and reimbursements are now easier than ever to access. Member enrollment, account setup and confirmations can all be managed within the mobile solution Expanding solution to include business synergies with targeted promotions. “PointSource's ability to translate our business objectives into a mobile strategy enabled us to deliver a solution that adds value to our existing customers, and is a differentiator for us to attract new customers as well. In delivering against our business goals, PointSource also identified ways for us to optimize for faster, higher quality delivery with IBM tools for the mobile development lifecycle.” - Scott Liberatore, President/CEO FIMC
- 11. How IBM can help YOU excel thinking ‘mobile first’
- 12. 12#IBMINTERCONNECT IBM MobileFirst Platform offers: Native, web, or hybrid app development Tools to build & test high quality apps for many devices Management, security, continuous delivery & distribution of apps Easy connectivity to existing data & services for mobile usage On-premises or managed service delivery For clients who need to: Quickly develop and deploy high quality mobile apps across multiple platforms Seamlessly connect rich mobile applications to enterprise data and services Key offerings: IBM Worklight IBM Rational Test Workbench IBM MobileFirst Platform
- 13. 13#IBMINTERCONNECT Standards-based cross platform mobile application development Connect and synchronize with back-end systems Governance and security at the application, network and data layer "Best Mobile Development Solution" as voted by SIIA members for 2013 CODiE Awards IBM Worklight Mobile application platform to speed development and ongoing management of mobile apps What’s new in IBM Worklight V6.1 Simplified app, server and device OS upgrades, with improved license management Automated SAP and SOAP services discovery with instant previews Enhanced security for data in motion (FIPS140-2) and client-side authentication Support for latest mobile client devices and platforms (including IOS 7)
- 14. 14#IBMINTERCONNECT Application runtime Cross platform services for the mobile channel (client & server componentry). Client APIs are introduced for both pure native as well as hybrid development IBM Worklight: An Overview Studio Leading tools for cross platform hybrid development that maximize code reuse and enable per-device optimization Operational console Operational management for deployments, concurrent versions, and infrastructure access. Operational analytics provide real-time insight into application usage Application center A cross-platform private mobile application store focused on the needs of a development organization or a team
- 15. 15#IBMINTERCONNECT Supporting multiple mobile application development models
- 16. 16#IBMINTERCONNECT Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose Magic Quadrant for Mobile Application Development Platforms Ian Finley, Van L. Baker, Ken Parmelee, David Mitchell Smith, Ray Valdes, Gordon Van Huizen Aug 7, 2013 This Magic Quadrant graphic was published by Gartner, Inc. as part of a larger research note and should be evaluated in the context of the entire report. The full report is available at http://ibm.co/13TU2Dm Gartner has recognized IBM as a leader in the Magic Quadrant for Mobile Application Development Platforms “As unprecedented numbers of enterprises build mobile applications, the mobile application development platform market continues to grow and evolve rapidly.”
- 17. 17#IBMINTERCONNECT Forrester Consulting finds five-year ROI of IBM Worklight to be 363%! Source: “The Total Economic Impact Of IBM’s Worklight Platform”, a commissioned study conducted by Forrester Consulting on behalf of IBM. Published April 2013. Study available at ibm.com/mobilefirst/worklight-forrester
- 18. 18#IBMINTERCONNECT IBM MobileFirst Quality Solution Middle Tier ServerClient Tier Devices Back-end Data & Services RTW/RTVS Automated Functional Test of Mobile Apps Simulation of mid-tier or backend systems Test automation of mid-tier or back-end systems IBM MQA Sentiment Analysis Crash capture and analysis RQM Test Planning Configuration testing Test Construction Test Execution Team Collaboration Reporting & Dashboard Over-the-air app distribution In-app bug reporting
- 19. 19#IBMINTERCONNECT Rational Test Workbench supports isolating tiers of the app for focused mobile testing Rational Test Workbench Service Virtualization support for isolating mobile client tier Automated functional testing of mobile apps, use RTW to record, update, playback, and report For focused automated mobile client tier functional testing, use RTW Service Virtualization to simulate the mobile middle tier and back office systems.
- 20. 20#IBMINTERCONNECT Automated Mobile App Functional Testing Comprehensive • Android and iOS, Native, hybrid, and web Complete • Record, edit, and run on mobile devices Resilient • Same test runs across multiple devices Simple • Natural language scripts for developers and non- developers alike • Leverage production-like environments using virtualized services IBM Rational Test Workbench “Being agile, we are developing tests as we write our code, so automating the functional tests of our mobile apps and using them for regression on multiple platforms makes our team much more productive!” Mobile developer. Shifting mobile testing to the left: test earlier, more often, for less.Shifting mobile testing to the left: test earlier, more often, for less. •Recording•Playback •Authoring •Reporting
- 21. 21#IBMINTERCONNECT Continuously deliver high quality mobile applications What’s New • End user feedback and quality metrics available at every stage of development • App quality assurance in a fragmented and complex environment Features/Business Value • Sentiment analysis – mine app ratings and reviews to respond to issues before they go viral • Evidence-based Prioritization – Enable business and IT to collaborate on mobile strategy and user experience • Over the air app distribution – get the latest in the hands of testers as soon as it is available • Frictionless bug reporting – spend every minute on testing latest and greatest builds, not the hassles • In-app crash reporting – rapid understanding of why an app fails Client Benefits • Improve Mobile App Quality with holistic visibility into user experience, including bugs, crashes, feedback, and user sentiment. •Updated xx-xx-12 ”What you are talking about doing is fantastic. You have a very powerful approach here and it will drive a lot of what people will want to do in the market” IBM Mobile Quality Assurance (beta) IBM Mobile Quality Assurance (beta)
- 22. 22#IBMINTERCONNECT Continuously deliver quality mobile applications IBM Mobile Quality Assurance (beta) http://www.quality4mobile.com Tester End UsersDeveloper Over the air build distribution 1 In app bug reporting 2 Crash log reporting 4 In app user feedback 3 LOB/Digital Marketer Sentiment Analysis 5 Builds User Feedback Crash logs Bugs Bugs vs. Crashes Quality Dashboard with Sentiment Analysis
- 23. 23#IBMINTERCONNECT IBM UrbanCode Deploy v6.0 Deployment Automation for Mobile DevOps What’s New Automatic deployment of mobile applications to the IBM Worklight Platform Support for application deployments to Cloud Test virtualization support for application deployment Integrations with Application Lifecycle Management solution Features/Business Value Automated application deployment and orchestration Environment and configuration management Store deployment artifacts more securely to enable traceability. Middleware configuration management Security, approvals and notifications Client Benefits IBM UrbanCode Deploy orchestrates and automates the deployment of applications, middleware configuration, and database changes into development, test, and production environments, accelerating time to market and reducing cost by shrinking manual efforts from days to minutes with automation, while reducing risk by cutting deployment errors by up to 90 percent.
- 24. 24#IBMINTERCONNECT IBM UrbanCode Deploy Integration with IBM Worklight SCM Build UrbanCode Deploy CodeStation Worklight Application Center Console Process .wlapp adapter Binary (IPA/APK) Install/update app runtime calls Use App Server, Database and other plug-ins to configure environments and Worklight projects
- 25. 25#IBMINTERCONNECT 1 Download the free IBM Worklight Developer Edition: ibm.co/worklightde Learn more: ibm.com/mobilefirst 2 3 Ways to get started with IBM MobileFirst Take part in the IBM Mobile Quality Assurance open beta: https://ibm.biz/BdDSHt
- 26. 26#IBMINTERCONNECT To schedule a workshop, email: [email protected] Schedule a Mobile Agenda Workshop One day interactive workshop with an IBM Mobile expert to help enterprises plan and develop a customized roadmap for success • Interactive discussion to understand client business drivers, pains and requirements • Overview of IBM MobileFirst Strategy, technology and POV’s • Industry trends and imperatives • Structured working session to outline next steps Client ValueWorkshop Highlights For Line of business and IT leaders seeking expertise and experience in developing, enhancing, and/or executing their mobile enterprise strategy. • Industry expertise with top use cases and successes • Capability assessment including identification of opportunities and gaps in mobile strategy • A detailed client report and next steps
- 27. #IBMINTERCONNECT © 2013 IBM Corporation Thank You