IBM & Panasonic: The Internet of Mobility & Cognitive Personalization of Spaces and Devices
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The document discusses the collaboration between IBM and Panasonic to leverage mobility, IoT, and cognitive systems for innovative automotive solutions. It highlights trends in smart homes, cities, and the convergence of connected lifestyles, alongside insights into how cognitive technologies are transforming the automotive industry. Ultimately, it emphasizes the transformation needed within traditional companies to adapt to the digital age and develop new business models in the evolving landscape of mobility.
IBM & Panasonic: The Internet of Mobility & Cognitive Personalization of Spaces and Devices
- 1. Managed Business Process ServicesThe Internet of Mobility & Cognitive Personalization of Spaces and Devices Dr. Sebastian Wedeniwski IBM Distinguished Engineer CTO Global Industrial Sector IBM Hakan Köstepen Executive Director, Strategy & Innovation – Silicon Valley Panasonic
- 2. Presentation Outline: • Background • Silicon Valley Trends on Mobility • Mobility & IoT & Intelligent/Cognitive Systems • Why IBM & Panasonic? • Our Vision: autoMOBILE (Sebastian W.) •Q&A
- 3. Global Presence + Local Focus = GLocal GLocal Headquarters R&D Sales Offices Manufacturing Development Panasonic Silicon Valley Center
- 4. Mobility Innovation in 21st Century
- 5. Components to Solutions around Mobility Smart Homes.. Smart Cities… Better Life… Better World…
- 6. IoT Innovation Focus - Fishbone Information Management Resources, Energy & Time Management ECO - Sustainability Contextual Awareness (BIG DATA – Analytics) MicroLocation Security & Privacy Personalization & UX IoT Emerging Devices Convergence of Connected Life Style Predictive Intelligence (BIG DATA – Analytics) Content Discovery Actions & e-Transactions (BIG DATA – Analytics) IoT Innovation Focus
- 7. Source: PSCNA Connected Domains & Mobility
- 8. One Connect Connected devices and the Mobile Internet have enabled a true converged lifestyle – we can manage user experience across all venues with e-tokens Email Music / Photos / Videos /Books Collaboration Content Creation Social Networking Home Car Office Travel Hotel Hospital …. Public Places Mobile Devices Mobility 4.0
- 9. Connectivity Technologies Personal – Local – Wide Area Networks Cross Value Innovation & Mobility Contextual Content: A unified platform to manage “Who,” “What,” “Where,” “When,” and “How” Centralized Cloud Platform Personalized Contextual Content Delivery to fit user lifestyle and needs Unlimited Content Integration User Generated • Social Networks Ecommerce • Corporate Collaboration • Others… Unlimited Triggers Location • Speed • Sensors Databases • Others… Personalization Preferences • Brands • Lifestyle Entertainment • Merchants Activities • Travel Mobile Devices Avionics Car IoT Appliances Wearables e-Token/ Smart Key OneConnect
- 10. Automotive Solutions with IBM Watson IoT Foundation Analytics (PMQ, Watson) Integration (Mobile First, Back-Office Integration) Security Healthcare Patient Monitoring Retail Digital Signage E&U Power Co-Generation Government Public Safety Connected Car T&T Hospitality Integrated Resorts IoT Platform Optimized Panasonic Operations (Manufacturing, SCM, Services) Co-developed Industry Solutions Analytics as Service
- 11. What do you think about IBM?
- 13. What do you think about IBM?
- 14. IBM Watson IoT Watson IoT Global Headquarters Munich, Germany Watson IoT Global Headquarter & Innovation Center • Launched 15th December 2015 • More than 1000 developers, consultants researchers and designers will work together with clients and partners to develop a new generation of cognitive capabilities to connect sensors and devices in the Internet of Things • It is also the first European Watson Innovation Center • All solutions will be made available through the IBM Watson IoT Cloud Platform • This initiative represents IBM‘s biggest investment in Europe for over 20 years
- 15. The weather company is providing various industry solutions which generates significant incremental value for their users 163M unduplicated platform consumers 8 Billion API requests daily #1 Rated in forecast accuracy 40 million mobile phones Example: Industry Solution Aerospace
- 16. IBM Watson IoT for Automotive Cognitive Ecosystem Semantic Integration of Dynamic Services to learn customer mobility experiences Bringing cognition to the vehicle Value from Actionable Insights Massively scalable and real-time Analytics driven off extensive data Virtual Car & Quantified Driver IoT Automotive platform to enable advanced connected vehicle services.
- 17. Industry Imperatives – AutoMOBILITY – Cognitive Vehicle Market Dynamics Source: Roland Berger Strategy Consultants Automated driving creates a new paradigm in driving and transportation Connectivity changes transportation systems and non-traditional entrants investing in advanced mobility solutions Digital Services and Personalized POIs as new customer touchpoints enabled by technology Adaptive and more intelligent manufacturing to create services oriented products Powertrain electrification enables a new software vehicle platform and data architecture Hardware Defined Vehicle Software embedded inside vehicle Software Defined Vehicle Platform Data Defined Intelligent Personal Assistant Autonomous Vehicles and Services Robots
- 18. Three capabilities differentiate cognitive systems from traditional programmed computing systems… Reasoning They reason. They understand underlying ideas and concepts. They form hypothesis. They infer and extract concepts. Learning They never stop learning getting more valuable with time. Advancing with each new piece of information, interaction, and outcome. They develop “expertise”. Understandin gCognitive systems understand like humans do. …. allowing them to interact with humans.
- 19. IN 19 PANASONIC & IBM VISION http://think-automobility.org/convergence-collaboration-and-the-future-of-cognitive-cars
- 20. How to model an intelligent and interactive personal assistant? Photos: Amazon, Apple, General Motors ca. $80 ca. $800 ca. $80000
- 21. General Motors and IBM partnership to create OnStar Go http://www-935.ibm.com/services/us/business-consulting/interactiveexperience/cognitivemobility/ http://www-03.ibm.com/press/us/en/pressrelease/50838.wss http://telematicsnews.info/2016/10/27/ibm-and-gm-introduce-new-cognitive-mobility-platform/
- 22. IBM – Automobile domain to Cognitive Vehicle & autoMOBILE Speech to Text Text to Speech Natural Language Classifier Entity Extraction Understand riders speaking to Olli Olli talksto the riders Interpretsthe intent behind text classifies with confidencelevel Identifiesentitiesin text that such as persons, places and things ManagesOlli’s conversations with riders Conversation
- 23. Cognitive Ecosystem – Set of services delivered as APIs in the Cloud Higher Reasoning Skills • Conversation • Language Translation Knowledge Organization Skills • Document Conversion • Retrieve & Rank • AlchemyLanguage • AlchemyData News Foundational Cognitive Skills • Speech to Text / Text to Speech • Personality Insights • AlchemyVision / Visual Insights • Visual Recognition http://bluemix.net Can be combined with the 100s of other available services on Bluemix
- 24. Example IBM Watson Conversation Service “Coffee” Two ways to make an order: know exactly what you want or need a suggestion
- 25. IBM AutoLab developed “Allison” to demonstrate a variety of combined key cognitive vehicle use cases Monitoring vehicle condition, and predict failures for safe driving Dynamically integrating contextual information, personal point of interest for the best lifestyle journey Natural Language Processing and Conversation as primary HMI Situational awareness, driver analysis, and health/behavior monitoring for safe driving Adopt to passengers profile across vehicles and adjust music & climate by zones Purchase from vehicle to optimize passengers time and decentralize financial exchanges for high security
- 26. In Summary: Vehicle Platform Today & Future How to physically build a reliable and safe vehicle? How to update services over-the-air/on-the-go? How to model an intelligent and interactive personal assistant? Hardware Defined Software Defined Data Defined HMI cockpit defined. Cockpit based upon independently defined devices and individual part functions in an AUTOmobile HMI is primarily a software-defined integration of multiple channels into one cockpit system; software controls holistically the personally moving AUTOMOBILE Personalized HMI & ADAS is a semantic integration of data- defined services related to Spaces, Places and Devices to create the autoMOBILE as a service robot Photo: Panasonic Smartphone CompanionApp Media client built into the head unit, permanently available Connectivity via built-in SIM card or Smartphone as modem Photo: Panasonic
- 27. The Mobility Revolution in the Automotive Industry How not to miss the digital turnpike! The Internet of Things, Cloud Computing, Connected Vehicles, Big Data, Analytics – what does this have to do with the automotive industry? This book provides information about the future of mobility trends resulting from digitization, connectedness, personalization and data insights. The automotive industry is on the verge of undergoing a fundamental transformation. Large, traditional companies in particular will have to adapt, develop new business models and implement flexibility with the aid of appropriate enterprise architectures. Transforming critical business competencies is the key concept. The vehicle of the digital future is already here –who will shape it? http://www.amazon.co.jp/dp/4627486316 http://www.amazon.com/dp/3662477874 http://www.amazon.com/dp/3662447827 http://www.springer.com/us/book/9783662477878 http://www.springer.com/de/book/9783662447826
- 28. Managed Business Process Services Dr. Sebastian Wedeniwski IBM Distinguished Engineer CTO Global Industrial Sector [email protected] https://de.linkedin.com/in/sebastian-wedeniwski- 54964b2 https://twitter.com/wedeniwski Hakan Köstepen Executive Director, Strategy & Innovation – Silicon Valley Panasonic Automotive Systems [email protected] https://www.linkedin.com/in/hakankostepen