IBM Plugging In The Consumer 2007

Consumers have become increasingly committed to involvement in media and entertainment, and may follow this example in the energy industry. The document discusses how consumers are taking on more active roles in industries like media and entertainment due to technology advances and a desire for more choice and control. This shift in consumer attitudes and the advancement of new technologies will radically redefine the relationship between utilities and consumers in the energy industry. The next five years will be pivotal as consumer needs expand and utilities will need to respond by revising strategies and operations to prepare for a more participatory market.