IBM Cloud Computing (Steven Deskovic)

IBM Cloud Computing (Steven Deskovic)

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  © 2012 IBMCorporation 1 IBM Cloud Computing Rostelecom Sochi Conference Steven Deskovic Director - Telecom Industry Sales 13 September 2012
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  © 2012 IBMCorporation 2 A smarter planet provides a wealth of opportunities for launching new business initiatives and reinventing existing business approaches. Analytics with near-real-time optimization Network security and performance testing 3D online infotainment Financial analytics Medical imaging Advanced search Global collaboration These initiatives require a dynamic and cost-effective IT infrastructure.
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  © 2012 IBMCorporation 4 of CIOs plan to use cloud— up from 33% two years ago. of business executives believe cloud enables business transformation and leaner, faster, more agile processes. 2011 IBM CIO Study, London School of Economics, December 2010 Efficiency Transformation IT and Business are attracted to cloud for different reasons.
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  © 2012 IBMCorporation 5 CSPs are well-positioned to drive significant new revenue streams as Cloud Service Providers while strengthening their key enterprise customer relationships Large enterprise customer base, especially SMBs who want to single source apps/ services from local suppliers Well positioned to integrate IT, SaaS and other cloud services into overall converged IT / Telecom / Unified Communications service portfolio Comprehensive network capabilities (broadband, mobile…) Track record of large scale service delivery and B/OSS for tens of millions of customers CSPs as Cloud Service Providers 1 2 3 4 5 Owning the complete end-to-end delivery chain is a big advantage Communications Service Providers are evolving into Cloud Service Providers (the new “CSPs”) and have the assets to do it successfully.
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  © 2012 IBMCorporation 6 Through the IBM SmartCloud family, we offer one of the broadest bases of cloud solutions in the market. IBM SmartCloud Foundation IBM SmartCloud Services IBM SmartCloud Solutions Application Services IBM Services Partner Services Client Defined Services Application Lifecycle Application Resources Application Environments Application Management Integration Enterprise Enterprise+ Infrastructure platform Management and support Availability and performance Security Payment and billing Platform as a Service Technologies Infrastructure as a Service Technologies Infrastructure Platform Usage and Accounting Availability and Performance Management and Administration Security and Compliance Application Lifecycle Application Resources Application Environments Application Management Integration Platform as a Service Technologies Infrastructure as a Service Technologies Infrastructure Platform Usage and Accounting Availability and Performance Management and Administration Security and Compliance Application Lifecycle Application Resources Application Environments Application Management Integration Application Lifecycle Application Resources Application Environments Application Management Integration Infrastructure platform Management and administration Availability and performance Security and compliance Usage and accounting Platform as a service technologies Infrastructure as a service technologies Business process as a service Software as a service Business analytics and optimization Social business Smarter cities Smarter commerce IBM SmartCloud Business process as a service Software as a service Platform as a service Infrastructure as a service Design Deploy Consume Commitment to open standards and a broad ecosystem
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  © 2012 IBMCorporation 7 Source: AT&T and Verizon public announcements, iTNews.com.au CSPs are offering a suite of options, but heavily focused on IaaS….The market is moving FAST! Software as a Service  Collaboration/email/UC  Analytics  ERP/SCM/CRM  Industry applications Business Process as a Service  Industry-specific processes  Employee benefits management  Business travel  Procurement Infrastructure as a Service  Servers  Storage  Network  OS, Virtualization  Dynamic provisioning Platform as a Service  Middleware  Database  Development tools  Web Application  Backup/Restore                                                       Example Results: -Reduced Churn - SaaS customers are 65% less likely to leave Telstra -Increased Walletshare - 22% SaaS customers become broadband clients within 12 months                  
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  © 2012 IBMCorporation 8 Smart traffic systems Intelligent oil field technologies Smart food systems Smart healthcare Smart energy grids Smart retail Smart water management Smart supply chains Smart countries Smart weather Smart regions Smart cities
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  © 2012 IBMCorporation 9 Smarter Planet - Customer Examples Improve production efficiency Improve asset utilization Capital savings Chief Operations Officer Chief Asset Custodian Chief Plant Officer Improve asset utilization Improve production efficiency Capital savings Chief Financial Officer Reduce outage frequency and duration Improve Customer Services Improve Operational Efficiency Production Operations Production Operations Intelligent Assets Chief Asset Custodian/CFO Chief of Water Operations Mayor Chief of Transportation Intelligent Grid Improve asset utilization Improve hospital safety & operations Enhance patient service Capital savings Intelligent Water Intelligent Assets Improve situational awareness & response Improve safety and services Reduce congestion Congestion based pricing Improve monitoring & safety Improved asset efficiency Better field service Capital savings Improve safety by tracking hazardous chemicals Enhance asset utilization Personnel safety & security Intelligent Operations Intelligent Transportation
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  © 2012 IBMCorporation 10
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  © 2012 IBMCorporation 11 Benefits  Extend menu for increased service selection  Centralized management to allow flexible and dynamic control  Self service portal to simplify resource management  Scalable infrastructure to allow rapid expandability  Elastic platform enabled CMCC to win application hosting business from the Rural Social Security Department Cloud-based Internet Data Center (IDC) for Guizhou Province, China IBM Cloud IDC solution  Centralized service interface to manage heterogeneous hardware environment  Cloud based valued-add business : pay as you go  On demand resource provisioning Customer Pain Points – Traditional IDC  Lack of differentiation from competition, low profit margin from co-location and physical server rental; need to scale up to value-add service to increase business opportunity  Maintenance costs of complex environment too high  Cannot respond to customer requirement and set up environment quickly enough; Need to improve management efficiency Resources IBM Cloud management stack CMCC Cloud-based IDC Virtualized, Managed IT infrastructure CRM Lotus Domino Hosting Healthcare OA VAS 1 VAS 2
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  © 2012 IBMCorporation 12 Contextual Mapping Leverage Information • Data and information collected and presented in a filtered and contextual format Video Feed Weather Feed News Feeds Mayor identifies potential crowd management issue •Visual cue from heat map to potential crowd issue •News and video feed validate growing crowd presence in city square “Differentiate” to Monetize Data: IBM’s Intelligent Operations Center for Smart Cities - Use Case Scenario: Safely Managing a Growing Crowd B2B
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  © 2012 IBMCorporation 13 Business Background Solution Overview Cloud Business Benefits • SK Telecom has #1 market share in the domestic wireless market and #2 share in domestic fixed line • Reduction of new service development time • Faster time to market for new services • Efficient management of resources, delivering reduction in CapEx and OpEx • Development Platform-as-a-Service offering allows Business Partners to quickly test, develop, and publish new end-user focused WAP services available on SK Telecom’s network. • IBM worked with SK Telecom to develop the entire cloud environment – from concept planning to hardware and software selection and implementation. • 80 IBM systems (System x, blade servers) • Xen virtualization technology and IBM middleware • IBM service management technology • IBM's Tivoli Service Automation Manager and Tivoli Provisioning Manager SK Telecom Deployed Dev & Test Cloud Expediting App Delivery
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  © 2012 IBMCorporation 14 DO CLOUD SMARTER. DO CLOUD FASTER. ENABLE YOUR EVOLUTION. IBM SmartCloud solutions
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  © 2012 IBMCorporation 15 Devices will connect to the cloud, reducing end user complexity and further empowering the consumer – changing the way organizations interact with their customers. • Remote access • Demand response • Dynamic monitoring Cloud Platform • Real-time management Smoke/ CO detector TV Medical device HVAC Lighting Washer Computer Vehicle Shower Security system Refrigerator Mobile phone Consumer CSPs Security Electronics Retail Insurance Media & Entertainment Energy Healthcare
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  © 2012 IBMCorporation 16 Smarter Public Safety Smarter Traffic Smarter Water Public Safety Real-time information and situational awareness solutions to protect citizens and communities through greater anticipation and prevention of crimes and emergencies Delivered Use Cases • Automated Event identification, alert and report • Playback search • Emergency event capture, record and relay to responders • Non Emergency event capture record and relay to responders • Optimization of response • Validation of event and profile of events via analytics Intelligent Transportation Intelligent Traffic integrates technology and intelligence into the transportation infrastructure to improve capacity, enhance travelers’ experiences, and make city transportation systems and infrastructure more efficient, safer, and more secure. Delivered Use Cases • Capability for Real-time visibility of traffic conditions on any city link • Historical traffic data with ability to correlate to incidents to support planning • Proactive traffic congestion management helped by traffic predictions • Driver & commuter route guidance helped by traffic predictions Intelligent Water Management Links asset maintenance data with crew skill data and work order data to reduce work backlog and transportation costs. Improve rate case development activities and improve pricing models through better usage of utilities, its customer base and its revenue. Delivered Use Cases • Visibility into type and distribution of work orders per region • Ability to optimize crew schedule and route to service or fix water assets based on asset data + work orders as well as time + resource constraints • Creation of user segments based on usage of water for optimizing rate schedules Intelligent Operations Center At the citywide level, the operations center sits across the individual solution areas. It provides an executive dashboard on overall city status and enables drill-down into each underlying domain, such as water, public safety or traffic. Delivered Use Cases • Integrated incident management • Reporting, collaboration & communication • Integrated collaboration • Event and directive management • Executive, City Operations, and Agency dashboards with domain KPIs. • Centralized environment for planning, organizing, monitoring + info sharing • M2M Service Management Smarter Home Real-time information and situational awareness solutions to simplify the lives of customers. Delivered Use Cases -Energy management - Flexible, remote control mgmt of temperature and lighting -Safety & Security: Monitor home while on vacation (water leaks, temperature anomalies, breakings, mail delivered) -Health & Wellness: Monitor elderly persons’ activities to notice deviation from usual patterns of movement and send notification events, Smarter City Ops Smarter Home IBM Smarter Planet solutions for Industry Verticals apply real time analytics to the ‘Big Data’ collected from the Telco Network and M2M to provide a rich dashboard triggering ‘Actionable Insights’ for Enterprise and Government. B2B B2B B2B B2B B2C Joint Go-to-Market Joint Go-to-Market Joint Go-to-Market Joint Go-to-Market
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  © 2012 IBMCorporation 17 Source: IDC According to IDC the Cloud Services Market in Russia has a CAGR of 100% IT cloud services market in Russia reached $4.8 million in revenue in 2009. By the end of 2014, the market is expected to total $161.53 million, representing a CAGR of a little more than 100%. IT cloud services market is at the initial stage of development, and there is healthy interest in the software-as-a-service (SaaS) delivery model. Dominated by the application-as-a-service (AaaS) segment. The current size of the AaaS segment in Russia is estimated to be $4.5 million, accounting for approximately 94% of the overall IT cloud services market. Its size is expected to increase to $113.44 million by the end of 2014 at a CAGR of about 90%. Infrastructure-as-a-service (IaaS) comprises just 4.0% of the overall IT cloud services market, but is estimated to expand at a CAGR of nearly 185% to reach $35.55 million in 2014. Platform- as-a-service (PaaS) will rise from $0.11 million in 2009 to $12.54 million in 2014 at a CAGR of almost 160%. Demand for IT cloud services will increase as information systems experience growing global usage and require better availability, scalability, and collaboration with other systems. Companies will continue to optimize their IT budgets, and there will be more discussion about cloud services, which will improve corporate understanding and encourage the expansion of these services.