IBM Software Day 2013. Making innovation real through accelerated software and systems delivery
Making Innovation Real through Accelerated
Software and Systems Delivery

Rob Lamb
VP, WW Rational Sales
CEOs believe technology-driven business models are key
to innovation and growth

 “The biggest risk we             “Today’s connected economy is full
  face is technological.           of ambiguity, and the skills required
  If we fail to anticipate         to navigate that ambiguity are
  a huge technology step,          collaboration, creativity, and
  we might go out of business.”    communication.”
  Industrial Products CEO          Healthcare CEO

                                   “To innovate, we need to take in
                                    insights across industries and
                                    knowledge from many different people.”
                                    Electronics CEO
Software delivery is at the heart of today’s top technology trends
                                                     Big Data
                                               New applications provide
                                                insights by interpreting
                                               massive quantities of data
                 Collaboration                                                         Cloud
          Development and Operations teams                                  High application demand requires
            work in continuous application                                     fast, scalable environments
                    delivery cycles                                              for development / testing


    Mobile Apps                                                                                 Intelligent/
Modern workforce expects                                                                    Connected Systems
   constantly updated                        Software Delivery                                 The software component
 software to connect to
                                                                                            in smart products drives value
   enterprise systems
                                                                                            and competitive differentiation




4                     IBM Confidential
Organizations who effectively leverage software delivery outperform
    their competitors… yet few are able to execute effectively
             The importance of                                 %

           software development:                      believe it’s critical



                 But only…                                          %

                                                     leverage it effectively today



         Those who leverage it effectively outperform those who don’t
                  Outperformers                                                 69%
               Average performers           25%
                Underperformers      6%


5                 IBM Confidential
Effective software delivery demands a quid pro quo

Engineering                                 Governance
Practitioners                               Stakeholders
 • Design, create, test                      • Achieve predictable
                                               outcomes
 • Reuse knowledge,
   best practices
                           The Speed         • Manage risk
 • Address uncertain        Of Trust         • Ensure compliance
   things first
                                             • Improve software
 • Be adaptive to change                       economics
                                             • Visibility and transparency
   Embrace Measurement                                Enable Agility
Succeeding in the new development reality

 Engineering                                              Governance

 Practitioners                                            Stakeholders




               Integrate              Collaborate                             Optimize
        early and continuously     in context across                     business outcomes
                                 the extended lifecycle
A stakeholder feedback loop for requirements is important
Inhibitors to accelerated delivery for IT organizations


                                 Line                      Software
   Customers                 of Business                 Development                  Operations

                  1                              2                           3

                                                         Outsourcing
                                                       Distributed teams
                                                        Crowdsourcing
                                                            Partners

     INHIBITORS       1   Slow feedback between Customers and Line of Business

                      2   Ineffective iteration between Line of Business and Development

                      3   Inefficient linkage between Development and Operations
Accelerated delivery for IT organizations


                         Line                      Software
  Customers          of Business                 Development                 Operations




                                         Open Lifecycle Integration
                                     Transparency, Traceability, Analytics

                            Accelerated Delivery




     Integrate                     Collaborate                               Optimize
Inhibitors to accelerated delivery for product & systems organizations


                                   Product                Product Development       Manufacturing &
        Customers                Management                    & Delivery              Support

                       1
                                                                     2
                                                                ALM & PLM
                                                                 Suppliers                            3
                                                                 Partners


          INHIBITORS       1   Poor end-to-end customer requirements visibility

                           2   Diverse perspectives among engineering disciplines

                           3   Complex network of stakeholders and actors
Accelerated delivery for product and systems organizations


                       Product            Product Development               Manufacturing &
    Customers        Management                & Delivery                      Support




                                        Open Lifecycle Integration
                                    Transparency, Traceability, Analytics

                            Accelerated Delivery




       Integrate                  Collaborate                                  Optimize
Topical business needs driving development
Integration, Collaboration, Traceability



 •Better control and results from outsourcing relationships

 •Supporting mobile devices, and the dynamic change they bring

 •Streamlining the link between development and operations (DevOps)
Disruptive technologies (Cloud, Mobile) are driving Outsourcing
•    A Gartner benchmark study found that 55% of global organizations
                                                                                       Software Sourcing Spend
    manage their sourcing activities tactically and at an operational level,
    failing to add a strategic management layer and invest enough in
    developing critical outsourcing competencies.

• Key challenges that organizations face outsourcing include:
      • Loss of control
                   • Project requirements/management

        • Lack of “true” visibility into what’s going on

        • Sub-optimization due to a lack of dynamic collaboration
                    • Requirements                                             External Supply Chain (2010-2015):
                    • Change                                                         • 7.4% CAGR to $361B
                    • Resource allocation                                      • Increasing to >50% share of spend
                    • Reporting
Align outsourcing with a well-managed Software Supply Chain
IBM Rational delivers consistent business outcomes across the Software Supply Chain

 Rational Jazz keeps YOU in the driving seat
      Control of the project
      Dynamic visibility into who is doing what
      Early visibility into potential problems
      Complete transparency
      Easy and automated reporting




 In net..
       Significantly improve project success
Creating or integrating mobile applications?

The challenges                                                          IBM Mobile Development Lifecycle Solution
       Integrating these devices with existing backend systems

        Integrating mobile development with existing tools and
       processes

        Dealing effectively with the constant change in devices, and            Business              Development
       adding new devices, time to market pressures

        Potentially managing third parties creating the mobile         Design          Code    Test    Test         Deploy
       interfaces for you
                                                                                        Traceability across
                                                                                  the entire development lifecycle
The solution
        A world class HTML5 IDE (Worklight)
                                                                                     Open Lifecycle Integration
        Seamlessly integration into our Rational Jazz platform to
       extend integrated lifecycle integration benefits

       NEW
 • IBM Mobile Development Lifecycle Solution
 • IBM Rational Test Workbench (Green Hat)
Software delivery lifecycle: Emerging ― DevOps
             Ideas                                                    Application and
                                                                                                                                                   Delivery
       Portfolio Changes                                             Virtual Prototypes

                                                                                                                       Continuous
                                                                                                                       Monitoring

                                                           Line                                     Software
             Customers                                 of Business                                Development                               Operations




                                                                       Continuous Portfolio                        Continuous Integration
                                                                            Planning                                    and Testing




                                                                                                  Continuous                                Continuous
                                                                                                 Development                                Deployment

                                Continuous
                                Optimization
                                                                     Continuous Delivery




                                                                      Target run-time:
                                 Application Server, Cloud, Embedded Processor, Mainframe, Mobile, Power, PureSystems, etc.



17                         IBM Confidential
Enable continuous delivery by bridging the chasm
between development and operations

The solution                                                      Collaborative DevOps
       Create efficiencies and reduces errors by automating
      resource provisioning
                                                               Development             Operations
       Delivers automation across the entire lifecycle
                        Development + operations                     Continuous Delivery




   NEW                                                            Open Lifecycle Integration

• IBM SmartCloud Continuous Delivery
• IBM SmartCloud Control Desk v7.5
• IBM SmartCloud Application Performance Management v7.5
• IBM SmartCloud Provisioning v2.1
Summary

#1 impact to business is technology

      Software is at the heart of technology innovation… effective software delivery is critical
                    Companies with effective software delivery processes outperform their competitors

IBM Rational integrated approach to software delivery is proven to

      Reduce errors, foster efficiency, and accelerate software delivery
      Make your outsourcing projects more predictable and successful

      Provides a continuous end to end integration from business requirements to operational deployment (DevOps)

      Allowing you to react to opportunities and threats FAST
www.ibm.com/software/rational



20   IBM Confidential

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IBM Software Day 2013. Making innovation real through accelerated software and systems delivery

  • 2. Making Innovation Real through Accelerated Software and Systems Delivery Rob Lamb VP, WW Rational Sales
  • 3. CEOs believe technology-driven business models are key to innovation and growth “The biggest risk we “Today’s connected economy is full face is technological. of ambiguity, and the skills required If we fail to anticipate to navigate that ambiguity are a huge technology step, collaboration, creativity, and we might go out of business.” communication.” Industrial Products CEO Healthcare CEO “To innovate, we need to take in insights across industries and knowledge from many different people.” Electronics CEO
  • 4. Software delivery is at the heart of today’s top technology trends Big Data New applications provide insights by interpreting massive quantities of data Collaboration Cloud Development and Operations teams High application demand requires work in continuous application fast, scalable environments delivery cycles for development / testing Mobile Apps Intelligent/ Modern workforce expects Connected Systems constantly updated Software Delivery The software component software to connect to in smart products drives value enterprise systems and competitive differentiation 4 IBM Confidential
  • 5. Organizations who effectively leverage software delivery outperform their competitors… yet few are able to execute effectively The importance of % software development: believe it’s critical But only… % leverage it effectively today Those who leverage it effectively outperform those who don’t Outperformers 69% Average performers 25% Underperformers 6% 5 IBM Confidential
  • 6. Effective software delivery demands a quid pro quo Engineering Governance Practitioners Stakeholders • Design, create, test • Achieve predictable outcomes • Reuse knowledge, best practices The Speed • Manage risk • Address uncertain Of Trust • Ensure compliance things first • Improve software • Be adaptive to change economics • Visibility and transparency Embrace Measurement Enable Agility
  • 7. Succeeding in the new development reality Engineering Governance Practitioners Stakeholders Integrate Collaborate Optimize early and continuously in context across business outcomes the extended lifecycle
  • 8. A stakeholder feedback loop for requirements is important
  • 9. Inhibitors to accelerated delivery for IT organizations Line Software Customers of Business Development Operations 1 2 3 Outsourcing Distributed teams Crowdsourcing Partners INHIBITORS 1 Slow feedback between Customers and Line of Business 2 Ineffective iteration between Line of Business and Development 3 Inefficient linkage between Development and Operations
  • 10. Accelerated delivery for IT organizations Line Software Customers of Business Development Operations Open Lifecycle Integration Transparency, Traceability, Analytics Accelerated Delivery Integrate Collaborate Optimize
  • 11. Inhibitors to accelerated delivery for product & systems organizations Product Product Development Manufacturing & Customers Management & Delivery Support 1 2 ALM & PLM Suppliers 3 Partners INHIBITORS 1 Poor end-to-end customer requirements visibility 2 Diverse perspectives among engineering disciplines 3 Complex network of stakeholders and actors
  • 12. Accelerated delivery for product and systems organizations Product Product Development Manufacturing & Customers Management & Delivery Support Open Lifecycle Integration Transparency, Traceability, Analytics Accelerated Delivery Integrate Collaborate Optimize
  • 13. Topical business needs driving development Integration, Collaboration, Traceability •Better control and results from outsourcing relationships •Supporting mobile devices, and the dynamic change they bring •Streamlining the link between development and operations (DevOps)
  • 14. Disruptive technologies (Cloud, Mobile) are driving Outsourcing • A Gartner benchmark study found that 55% of global organizations Software Sourcing Spend manage their sourcing activities tactically and at an operational level, failing to add a strategic management layer and invest enough in developing critical outsourcing competencies. • Key challenges that organizations face outsourcing include: • Loss of control • Project requirements/management • Lack of “true” visibility into what’s going on • Sub-optimization due to a lack of dynamic collaboration • Requirements External Supply Chain (2010-2015): • Change • 7.4% CAGR to $361B • Resource allocation • Increasing to >50% share of spend • Reporting
  • 15. Align outsourcing with a well-managed Software Supply Chain IBM Rational delivers consistent business outcomes across the Software Supply Chain  Rational Jazz keeps YOU in the driving seat  Control of the project  Dynamic visibility into who is doing what  Early visibility into potential problems  Complete transparency  Easy and automated reporting  In net..  Significantly improve project success
  • 16. Creating or integrating mobile applications? The challenges IBM Mobile Development Lifecycle Solution  Integrating these devices with existing backend systems  Integrating mobile development with existing tools and processes  Dealing effectively with the constant change in devices, and Business Development adding new devices, time to market pressures  Potentially managing third parties creating the mobile Design Code Test Test Deploy interfaces for you Traceability across the entire development lifecycle The solution  A world class HTML5 IDE (Worklight) Open Lifecycle Integration  Seamlessly integration into our Rational Jazz platform to extend integrated lifecycle integration benefits NEW • IBM Mobile Development Lifecycle Solution • IBM Rational Test Workbench (Green Hat)
  • 17. Software delivery lifecycle: Emerging ― DevOps Ideas Application and Delivery Portfolio Changes Virtual Prototypes Continuous Monitoring Line Software Customers of Business Development Operations Continuous Portfolio Continuous Integration Planning and Testing Continuous Continuous Development Deployment Continuous Optimization Continuous Delivery Target run-time: Application Server, Cloud, Embedded Processor, Mainframe, Mobile, Power, PureSystems, etc. 17 IBM Confidential
  • 18. Enable continuous delivery by bridging the chasm between development and operations The solution Collaborative DevOps  Create efficiencies and reduces errors by automating resource provisioning Development Operations  Delivers automation across the entire lifecycle  Development + operations Continuous Delivery NEW Open Lifecycle Integration • IBM SmartCloud Continuous Delivery • IBM SmartCloud Control Desk v7.5 • IBM SmartCloud Application Performance Management v7.5 • IBM SmartCloud Provisioning v2.1
  • 19. Summary #1 impact to business is technology  Software is at the heart of technology innovation… effective software delivery is critical  Companies with effective software delivery processes outperform their competitors IBM Rational integrated approach to software delivery is proven to  Reduce errors, foster efficiency, and accelerate software delivery  Make your outsourcing projects more predictable and successful  Provides a continuous end to end integration from business requirements to operational deployment (DevOps)  Allowing you to react to opportunities and threats FAST