The document discusses how effective software delivery is critical for technology-driven innovation and competitive advantage. It notes that while many companies recognize the importance of software development, few are able to execute effectively. The document then presents IBM Rational's integrated approach to software delivery, which aims to accelerate delivery through practices like continuous integration, collaboration across teams, and breaking down barriers between development and operations. This approach is proposed to help organizations better leverage outsourcing, support mobile development needs, and achieve more predictable project outcomes through transparency and visibility across the software lifecycle.