ICIC 2017: Technology Scouting: Decision Support in Strategic Analyses for Technology-driven Companies – Artificial Intelligence in Action
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Expert System is a leading European vendor of cognitive computing software aimed at technology companies, focusing on semantic technologies for strategic decision-making. The collaboration with Fraunhofer IAO enhances technology scouting by providing tools for document analysis, information extraction, and monitoring technological trends across various industries. The Cogito intelligence platform supports companies in identifying new markets, assessing competitors, and managing innovations through software-supported analysis of extensive text datasets.
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ICIC 2017: Technology Scouting: Decision Support in Strategic Analyses for Technology-driven Companies – Artificial Intelligence in Action
- 1. Expert System @ ICIC 2017: Technology Scouting Semantic technologies supporting decision making in technology companies Stefan Geißler, Expert System / Tim Schloen, Fraunhofer IAO 24.10.2017
- 2. ▪ Expert System is the largest European vendor of cognitive computing software for the analysis of textual content ▪ Listed at the Milan stock exchange (EXSY) with offices in Italy, France, Germany, UK, Spain and USA ▪ Proprietory, patent protected technology: Cogito! ▪ The Cognitive Computing solution of choice for many different clients in many different industry sectors Introducing Expert System
- 3. Topic of today Using semantic technologies to support strategic decision making processes for technology companies : „Technology Scouting“
- 4. Expert System: ▪ Software vendor: ▪ Information Extraction Server: Cogito ▪ Dokument Analysis-Application: Cogito Intelligence Plattform ▪ Supporting Fraunhofer on advanced adaptations and extensions of the basic technologies Fraunhofer IAO: ▪ NLP Foundations: Make or buy? Buy! ▪ Expertise around „Technology Scouting“: ▪ Sources? ▪ Abstract Forms of Technology Assessment ▪ Consulting projects for technology companies Expert System and Fraunhofer as Partners
- 5. ▪ Document Categorisation and Information Extraction Server ▪ Multi lingual, Scalable ▪ Rich language and development tools for the definition of new annotation components: „Cogito Studio“ ▪ Web-based environment for analysis, storage and reporting („CIP – Cogito Intelligence Platform“) ▪ For an overview about Cogito as NLP analysis software: cf. https://vimeo.com/210901887 Software Foundations: Cogito
- 6. • Core questions and processes Technology Scouting • Screenshots: Example 3D printing
- 7. Fraunhofer-IAO Founded: 1981 Department Head: Prof. Dr.-Ing. Prof. e. h.Wilhelm Bauer Univ.-Prof. Dr.-Ing. Dieter Spath Financials: 38,5 Mio €/year*, 34,3% from industry contracts Staff: Approx 650
- 8. Fraunhofer-IAO: Business activities Business development and labor organisation Services and human resources management Information and communication technology Human machine interaction Technology and innovation management Mobility and Urban information systems foster innovation develop technology scenarios optimize R&D
- 9. Question we want to address with Technology Scouting • Benefit: Fast and comprehesive evaluation of text documents Identification of experts and contact persons Identification of core relevant information • Problem Size/volumes of the Information to consider Topics, Vocabularies Content (Scientific literature, Patents, Press, Internet) often no structured, replicable and efficient process available • Solution Support by semantic software • Question: Which Technologies, Competitors, Trends and Customer Requirements may turn into an opportunity or a threat in the coming years ?
- 10. Main areas of evaluation: ▪ Weak signal detection of technological trends Identify new technologies Identify new markets and customer segments ▪ Analysis: Structured approach to finding Research activities / technical solutions Competitors Trends Networks: who is working with whom where on what ▪ Monitoring Get an overview on relevant topics Offer a continuous technology analysis portal Enbed the analysis into a company‘s technology development process
- 11. Detail analyses Annotation Analysis Training Core process Vocabulary analysis Content sources Result t1 Result t2…x Monitoring Feedback- loops
- 12. Thesaurus
- 13. Software-supported Thesaurus creation with Cogito Studio Express
- 14. Content sources ▪ Special interest databases - Partner: WTI-Frankfurt, 4.8 Mio. abstracts from international STM publishers - Thesaurus of 70.000 terms (german/englisch) - Scientific Publications: Elsevier, ThomsonReuters, … - Further sources can be integrated - provided licenses exist ▪ Patents - Connector to the European Patent Office - Integration with PatBase ▪ RSS-Feeds, specific portals, Internet, Social Media ▪ … generally all sources with text content can be added
- 15. Overview : Cogito Intelligence Platform CIP welcome page
- 16. Overview : Navigation elements 1 2 3
- 17. Sample Search
- 18. Document view
- 19. Technology scouting: Technology fact sheet
- 20. Analyses • Which companies work with a given Technology? • Which research institutions are active with this technology? • Which experts can we address? • Are there networks or clusters of experts? • What is the temporal evolution of a given technology?
- 21. Analyses
- 22. Analyses
- 25. Project options SmartScouting TecScout Basic TecScout Prof • Topic: - 3D-Druck • Content - WTI - Press - Patents Projects • Individual Topics • Assessment through the client • Content - WTI/Elsevier/Thomson - Press - Patents - General internet • Individual topics • Technology fact sheets • Reports • Roadmaps/ Scenarios • Indvidual topics • Creating and granting access to personal cases: • Monitoring: Regular update with new content
- 26. Case Study: Identification of new Markets Questions: Find new markets for very fast actuators (< 1ms) Result: A list of 50 new potential applications Collision protection Protection of the human body (press, saws, airbags) Protection from overcharge Lasershutter Separation technologies (good products / rejects) Stud welding Kabuki-Systeme Security in e-mobility, i.e. disconnecting batteries Analyse of ca. 10.000 Documents Effort ~ 3 days
- 27. Some past projects Current assembly trechnologies Lightweight construction OLED: Technologies and Applicationa Protocols/Standardisation in IT around Industry 4.0 Products for the In-Situ water analytics Innovative Cleaning technologies Welding Polymers Smart-Grid-Technologies Automomous driving Drive train technologies IT Security Innovative Concrete materials High speed jets Methods in Technology- and Innovation management Topic monitoring: Automotive (FutureCar-Nework) New materials Industry 4.0 3D printing (FhG-Analysis) Markets for Thermoforming technologies visible light communication (VLC) Polymer foils Infrared spektroskopy Markets for glass ceramics Competitive analyses
- 28. Summary • Systematic, replicable identification of new technologies, customers, trends and competitors • Software-supported analysis of voluminous text collections from DBs, patents, and the general internet • Simple software-supported creation of domain vocabularies and content sources • Customizing through the customer is possible • Collaboration: Extensive options to share the workload, share the results • Build up a centralised platform for domain-specific information: A dynamic innovation & scouting infrastructure
- 29. Contact Tim Schloen Fraunhofer-Institut für Arbeitswirtschaft und Organisation IAO Nobelstr. 12 70569 Stuttgart Tel.: +49 (0)711 970 2078 [email protected] www.innovation.iao.fraunhofer.de