Ictmarch2009
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The document discusses Australia's challenges and opportunities in the ICT industry, highlighting the need for innovation and adaptation amidst competition from Asia, particularly China. It emphasizes the underutilization of Australia's engineering talent and R&D capabilities while proposing a focus on industrialization in emerging sectors like automotive telematics. The text outlines strategic goals for Australia to enhance its technological competitiveness and create sustainable high-tech industries through collaboration and commercialization of innovations.
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Ictmarch2009
- 1. ICT Conference 2009 Asia as a Source of Innovation Angus M Robinson Executive Director, Australia-Taiwan Business Council 31 March 2009
- 2. Reality Check No 1 Sustaining Australian Myths about Innovation We are the world’s greatest inventors! Australia generates huge benefits from public R&D spend on hi-tech industries – which KPI??? Aussies are world leaders in telecommunications! Our resources industry will sustain our economy indefinitely! Australians are amongst the hardest workers in the world! Our ‘mind-set’ as a bulk commodity supplier crowds out opportunities for innovation in the ICT industry.
- 3. Reality Check No 2 Australian- Owned Global Hi- Tech Brands 2000 Mincom Resmed Cochlear 2008 Resmed Cochlear
- 4. Confronting Reality No 1 “ The Asia region is amazed at the wealth of engineering talent we have in Australia and the massive amount of R&D expertise that is tied up in our research institutions. Can’t understand how we have not been able to capitalise on this competitive knowledge base - THE ENVY OF THE ASIAN REGION! A window of opportunity, perhaps 3 to 5 years at the most, before this gap is closed by China” Source: An informed Asian electronics industry observer commenting on the ‘Big Country’, 2004
- 5. Confronting Reality No 2 “ The biggest shock is yet to come – that’s when the centre of technological innovation starts to move to China” “ In five to 10 years time, the biggest issue will be how do companies around the world get access to the technology being developed in China ” Source: Jack Perkowski, Chairman and CEO, ASIMCO Technologies , 22 February 2006
- 6. Reality Check No 3 Australian ICT Industry R&D Capability Decimated About 100 research and development positions will be made redundant at technology group NEC Australia, Australia’s largest ICT R&D provider. Japan made a decision to recall the R&D that they had outsourced; part of that included a team in Victoria, who were focused on mobile technology. The company will be adopting new internal structures based on enhancing productivity, and will be developing new products based on cloud-computing . 26 March 2009
- 7. What is Needed to Enhance Value from Advanced Technologies Higher Added-value and Lower Replacement PRODUCT REALISATION CENTRE Marketing Brand Innovation Design R&D R&D/Innovation Centre Value Creation Standardization Added Value Value-added Chain Global Logistic Centre Logistic Assembly Manufacture Source: III, Taiwan
- 8. Australian ICT industry - our only competitive advantage “ Innovative engineering skills which can integrate and adapt technologies sourced locally/globally with field knowledge to QUICKLY meet niche market opportunities initially locally and then overseas” Angus M Robinson
- 9. Australia - ‘Greater China Region’ ICT Industry Focus Hong Kong USA Japan Korea Singapore Underpinned by the Government’s support of industry-led initiatives linked to mechanisms such as the Australia-Taiwan Strategic Framework Agreement (ATSFA) and bilateral FTAs (USA, Singapore, Thailand etc) for the mutual development of the ICT industries Other World Markets ASEAN countries India New Zealand China Taiwan
- 10. Australia - ‘Greater China’ Engagement Focus Hong Kong USA Japan Korea India ASEAN Underpinned by Government support e.g. Global Opportunities Program linked to mechanisms such as the Australia-Taiwan Strategic Framework Agreement (ATSFA) for the ICT industries. Australia China Taiwan
- 11. Australia’s electronics industry game plan? Commercialise Identify Market Source Comp. Capabilities Design, develop & integrate Mass Manufacture Commercialise & Distribute
- 12. Recognising Emerging Opportunities – Automotive Telematics “ Automotive Telematics combines computing and wireless telecommunications technologies to provide the capability to effectively convey information over networks , to improve government, business, and consumer services”
- 13. Automotive Telematics – the Six Cs of Technology Convergence C omputing C ommunications C onsumer Electronics C ar C ontent C hannel
- 14. Why Automotive Telematics? Existing auto manufacturing and ICT industry capabilities Develop ‘value-add’ products and services to match identified opportunities Application of automotive telematics can reduce vehicle emissions
- 15. Automotive Telematics Global market of US$122.4 billion (2004) Just producing 2% of global market will generate as much export dollars as current levels of the entire electronics industry exports i.e. $2.5 billion Neither the Bracks or Cutler reviews focused on this or other like opportunities!!
- 16. From Traditional Car to Smart Car and ITS System 1980 1990 2000 2005 2010 2020 Computer Control Substitution Control of mechanical/electrical systems: Engine, power-train, chassis, interior and other functions First basic functions Then improved performance And then new functionality Telematics Applications using 2-way communication & location detection Safety/security, real-time navig’n, content access, entertainment X-by-Wire System Replace mechanical-hydraulics with electronic systems Steer-by-wire, brake-by-wire, throttle-by-wire Smart Car Advanced functions using sensors & computer power Driver assist and active safety functions Intelligent Transport Systems (ITS) IT communication Traffic Management, advanced highways Source ： TRG,IEK/ITRI, Taiwan （ 2005/08)
- 17. ATS Signature Project “Automotive Telematics”
- 18. ATS Signature Project Turn by turn directions to a required destination Real-time monitoring of traffic congestion Real-time roadside camera images Nearby car park locations, availability and prices Emergency features e.g. SOS assistance, vehicle alarm monitoring and crash detection Ability to check tollway balance High-value alerts e.g. traffic alerts, car service reminders, fuel pricing and weather alerts Home control systems
- 19. ‘ AT Signature’ Vehicle – mark 2 Brand positioning: “ AT Signature – Safe, Smart, Connected” Embedded system and aftermarket models considered Other projects under consideration include fleet performance systems , traffic congestion probes , optimised emergency vehicle telematics
- 20. Connected Delivered Services, “Networked Consumer” Main Office 1 Main Office 2 Remote Office Home IP-PBX PBX PSTN IP Mobile IP Centrex Mobile Worker Source: Telstra Corporation Automobile
- 21. Services provided by an Automotive Telematics Ecosystem Vehicle R&D Plant Dealer/ Service Center NISSAN DB CRM VRM DSRC for ITS Data Broadcast Cellular Phone & Wireless LAN Intranet Better way of customer care and marketing Fleet Management Second Hand Market Social Responsibility Main Office Main Office Remote Office Home PBX PSTN IP IP Centrex Mobile Worker & Consumer Mobile Existing Connected World Telematics Front-end Internet Source: Telstra (amended) IP-PBX Safety & Security PSAP
- 22. Telematics Ecosystem in Taiwan Vehicular Telematics Platform Mobile Comm. Access Network Telematics Service Provider Telematics Service Providers Vehicular Information Register GPS Navigation Wireless Communication Diagnostics Vehicular Electronics Travel Log Localization /Tracking Diagnostics and Maintenance Production/Sale/ Maintenance System Data Centre Secure Transaction Call Center Digital Content Source ： IEK/ITRI （ 2005/08 ） GPS GPRS/3G Bluetooth DAB/DTV Internet ITS Center Travel Agents Service Stations Customer Service Financial Service Auto Makers Rentals Insurance Car Sales Digital Content After Market
- 23. Telematics 2.0 Next generation information services for the networked car will offer a new level of “rich user experiences”, embracing the following technology trends: Penetration of ICT technologies into the car. Expansion of digital network in each country. Advancements of Web 2.0 related internet technologies.
- 24. Australia- Taiwan Strategic Framework Agreement ‘Creating New Industries Together’ Partnership and collaboration: Technology Research and Product Development High Value Added ICT Manufacturing Strategic Alliances Investment Collaboration Trade Facilitation
- 25. A Template to Succeed Australia needs measurable, high level, wealth creating strategic goals not just a focus on productivity and employment changes. Research and development geared to ‘market facing’ needs. Continuous focus on upskilling and educating. Commercialisation of technologies to create new products and services for global markets. Strategic focus on industrialisation to create new industries e.g. telematics, medical devices etc, not more ‘cottage industries’. Create the environment for the emergence of new globally branded hi-tech companies.
- 26. Some ICT Opportunities for Australia in Asia RFIDs – logistics related to agriculture eHealth and medical devices biophotonics ICTs related to biotechnology embedded systems - electronics ICT linkages to green technologies, particularly PVs WiMAX and other wireless technologies digital communications and infrastructure automotive telematics and ITS
- 27. Contact Details www.atbc.asn.au email: [email protected] tel: 0418 488 340
Editor's Notes
- #21: it is a hybrid world and the onus is on the networks to glue all the appliances and applications together