ICTs, Sustainable Tourism & Heritage
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Prof. Lorenzo Cantoni of the University of Lugano leads an initiative to utilize ICT for sustainable tourism at world heritage sites, promoting access, enriching visitor experiences, and fostering connections between locals and visitors. The document summarizes various strategies including the use of mobile apps, augmented reality, digital storytelling, and e-learning resources to enhance awareness and promote responsible tourism. Key examples include developing collaborative platforms and campaigns to engage communities and educate tourists about heritage values.
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ICTs, Sustainable Tourism & Heritage
- 1. prof. Lorenzo Cantoni USI – Università della Svizzera italiana (Lugano, Switzerland) UNESCO chair in ICT to develop and promote sustainable tourism in World Heritage Sites IFITT – International Federation for Information Technologies and Travel & Tourism [email protected] ¦ @lorenzocantoni ICTs, Sustainable Tourism & Heritage
- 2. A map • Access • Better • Connect • Dis-intermediate • Educate
- 3. #1: ACCESS_1 Widen access & raise awareness Access information and share experiences online (up to planning) E.g.: videos ¦ websites ¦ Social Media ¦ …
- 4. #1: ACCESS_2 175 World Heritage Sites 45 ad-hoc websites 70 FB official pages ¦ 97 YouTube channels ¦ 89 WHSs on Twitter Free download from website
- 5. #1: ACCESS_3 Website design Accessibility info throughout the whole industry «Alternative accesses»: https://youtu.be/O-A2CAGV-mQ
- 6. #2: BETTER_1 • Enrich visitor’s experience while onsite: mobile access ¦ location based services (LBS) ¦ augmented reality (AR) ¦ multiple voices ¦ gamification¦ … • The case of mobile apps – July 2013, on iTunes apps for 140 out of 981 WHSs • 70 Europe, 41 Asia, 13 North America, 6 South America, 5 Africa, 3 Oceania, 2 Central America • 99 cultural, 36 natural, 5 mixed • 47 sites had more than one app – WHS and/or UNESCO logo present in 12.2% and 11.3% of apps • explicit reference to world heritage in 56.5% ¦ year of inscription: 31.3% ¦ specific sustainability hints: 9.6% ¦ actual reason of inscription: 7.8% ¦ UNESCO and its 1972 Convention: 4.4% Schieder, T. K., Adukaite, A., & Cantoni, L. (2014). Mobile Apps Devoted to UNESCO World Heritage Sites: A Map. In Information and Communication Technologies in Tourism 2014, pp. 17-30
- 7. #2: BETTER_2 E.g.: Patrimonio Ticino Lessons learned: Open source ¦ no data roaming ¦ clear statement on Outstanding Universal Value ¦ responsible/sustainable tourism ¦ CSR
- 8. #2: BETTER_3 Augmented Reality & being blind… Sensory swap: e.g.: «Sound Shirt»: https://youtu.be/8V3XQZZCED4
- 9. #3: CONNECT_1 Locals with Heritage ¦ Locals with Visitors ¦ Visitors with Heritage Increase ownership and promote interpersonal encounters: Digital StoryTelling ¦ informal learning ¦ gamification ¦ sharing economy ¦ … Heritage VisitorsLocals
- 10. #3: CONNECT_2 E.g.: Whacy (play it! see Junior Minister Competition www.retosa.co.za or Whacy Game App) Lessons Learned: collab. ¦ informal learning + empowerment ¦ gamification ¦ 100k+ students involved ¦ FB campaign: 3’250+ likesSacredTreeofAmbohimangaRova(Madagascar). PicturebyMaminirinaRadiferaRanaivoson
- 11. #3: CONNECT_3 Listening to Online Travel Reviews E.g.: Saint Paul Outside the Walls (Rome, Italy) DeAscaniis,S.,&Cantoni,L.(2013).Artisticand religiousexperiencesinonlinetravelreviewson SaintPauloutsidethewalls(Rome).Proceedingof ICOT2013,InternationalConferenceonTourism, Lymassol,Cyprus,5-8June,pp.160-173
- 12. #3: CONNECT_4 E.g.: #faces4heritage campaign in support of the global #Unite4Heritage UNESCO initiative 1.1.2016-30.11.2016 all tweets with #Unite4Heritage hashtag www.faces4heritage.org
- 13. #4: DIS-INTERMEDIATE Dis-intermediate (some) relationships: distribute info ¦ support communication and promotion ¦ … E.g.: www.ilhademocambique.org (collab. ¦ local involvement ¦ SME) Co-Design of eTourism Application. The Case of Ilha de Mozambique By Salomao David and Lorenzo Cantoni Download PDF Communicating Tourism Sustainability Online. The Case of Victoria Falls World Heritage Site. By Maria Garbelli, Asta Adukaite and Lorenzo Cantoni Download PDF
- 14. #5: EDUCATE_1 eLearning ¦ Open Educational Resources (OER) ¦ MOOCs ¦ … E.g.: www.elearning4tourism.com ¦ eTourism: Communication Perspectives
- 15. #5: EDUCATE_2 Provide multi-media materials: in particular audio & subtitles Telework opportunities
- 16. www.unescochair.usi.ch www.ifitt.org prof. Lorenzo Cantoni Università della Svizzera italiana (USI Lugano, Switzerland) UNESCO chair in ICT to develop and promote sustainable tourism in World Heritage Sites IFITT – International Federation for Information Technologies and Travel & Tourism [email protected] ¦ @lorenzocantoni