Entrepreneurship
ERIKA HAIRSTON
Entrepreneur Statistics
Define Entrepreneurship
• Someone who turns ideas into reality
• Finds economic value
• Literal Definition from French = “one who undertakes”
• Leader
• Manager
• Starts something new
• Creator
• Inventor
• Adventurer
Successful Features of Entrepreneurs
1. Find an urgent unsolved problem
2. Build a passionate and driven team
3. Know the clientele and the business’s focus
1. Find a Problem
Roy Raymond
Something People Need
Activity: 1 min
3 PROBLEMS THAT
YOU WOULD LIKE
TO SOLVE.
Entrepreneurs over the years
YOUNG PEOPLE OF COLOR ARE NEEDED
Inspirations
Gabrielle Jordan – Jewels of Jordan
(age 9)
Marie Diaz - Pursuit of Excellence Inc.
(#26 top growing firm in U.S.)
REPRESENTATION MATTERS
• Anyone can be an entrepreneur - but that’s not what we are being told.
• Role models are vital
2. Build a passionate and driven team
Gladiators In Suits
Abby Whelan
Harrison Wright
Huck
Quinn Perkins
My Jazore Team
Engineer
Hair and Beauty
Knowledge
Artist
3. Know your Clientele &
Know your Business’s Focus
WHO YOU ARE
SERVING
WHAT YOU ARE
SERVING
WHY YOU ARE
SERVING
How would they use Instagram differently?
Regina George Mr. Krabs
Jazore Customer Segments
• 17-30 year-old women who want to style their own hair
• 10 - 17 year-old girls who have the internet easily available to
them and want to learn hair tips
• Cosmetic video tutorial bloggers
Activity: 1 min
Come up with at least 2 different customer segments for 1
1. Selfie stick
2. Chipotle
3. Pope & Associates
4. Solution to one of your problems from the beginning
Elevator Pitch
When you know your
business, you can sell your
services anywhere to
anyone
Understand your business focus
• Clearly and concisely sell what
your product is solving!
• Faster?
• Safer?
• Cheaper?
• How is it unique?
1. Find a problem
2. Build a team
3. Know your clientele & business focus
Myths
• Only middle-aged white men in business suits
• Must deliver perfection at startup
• Zappos
• Keep your business idea secret so it doesn’t get stolen
• It will be an overnight process without hurdles
Resources
• Building your own Website:
• General Academy (HTML builder) Tumblr
• CodeAcademy
• Whois.com to see if your name is available
• Role Models
• http://www.blackentrepreneurprofile.com/successful-women/browse/15/
• http://www.renewoureconomy.org/research/better-business/
• http://www.cnbc.com/id/102611296
• Creating a Landing Page
• Unbounce.com
• Wordpress
WE ARE A FORCE TO BE RECKONED WITH
Thank you!

IDEA Presentation on Entrepreneurship