IdeaSpace-DLSU Presentation
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This document discusses the mobile apps ecosystem and provides an overview presented by Jim Ayson. Some key points: - The mobile apps ecosystem is defined by platforms like iOS and Android which provide hardware, apps and app stores. Developers are crucial to the ecosystem. - The app economy has grown tremendously, with over 25 billion apps downloaded from Apple's app store and 20 billion from Google Play. Apps are driving increased mobile internet usage. - Mobile operators see apps as important because they increase data usage and revenue. Operators are trying to become part of the ecosystem through app stores, developer programs and billing/payment options. - SMART participates in the ecosystem through APIs/tools for developers, an
IdeaSpace-DLSU Presentation
- 1. Ā and Ā the Ā mobile Ā apps Ā ecosystem Ā presented Ā by Ā jim Ā ayson Ā smart Ā developer Ā network Ā IdeaSpace Ā DLSU Ā version Ā 1.3 Ā Slide Ā 1 Ā
- 2. About Ā the Ā speaker Ā Jim Ā Ayson Ā heads Ā the Ā Partner Ā Management Ā team Ā at Ā Smart. Ā This Ā covers Ā technology Ā partners, Ā content Ā providers Ā and Ā the Ā developer Ā community. Ā Ques6ons? Ā Ā TwiAer: Ā @jimayson Ā Facebook: Ā facebook.com/jimayson Ā Google+: Ā +JimAyson Ā Download Ā the Ā slides: Ā Slideshare.net/smartdevnet Ā Slide Ā 2 Ā
- 3. My Ā workmail: Ā [email protected] Ā Slide Ā 3 Ā
- 4. Agenda Ā ā¢āÆ The Ā Post-ĀāPC Ā world Ā Ā ā¢āÆ What Ā is Ā an Ā āAppā Ā ā¢āÆ The Ā app Ā economy Ā ā¢āÆ The Ā app Ā ecosystem Ā ā¢āÆ The Ā mobile Ā operatorās Ā view Ā ā¢āÆ SMART Ā Developer Ā Network Ā Slide Ā 4 Ā
- 5. The Ā Post-ĀāPC Ā World Ā Slide Ā 5 Ā
- 6. The Ā PC Ā World Ā of Ā the Ā 80s Ā and Ā 90s Ā PCās, Ā MS Ā Windows, Ā Oļ¬ce, Ā desktop Ā browsers Ā Ā Ā Slide Ā 6 Ā
- 7. The Ā Post-ĀāPC Ā World Ā is Ā mobile Ā Smartphones Ā / Ā Ā Tablets Ā / Ā Apps Ā Slide Ā 7 Ā
- 8. Source: Ā State Ā of Ā the Ā Internet Ā 2012, Ā Mary Ā Meeker Ā Slide Ā 8 Ā
- 9. Source: Ā Mary Ā Meeker, Ā Mobile Ā devices Ā surpassed Ā PCs Ā in Ā 2010 Ā Kleiner Ā Perkins Ā Slide Ā 9 Ā
- 10. Mobile Ā apps Ā usage Ā vs Ā web Ā consumpaon Ā Slide Ā 10 Ā
- 11. Source: Ā KPCB Ā Internet Ā Trends Ā 2012 Ā Slide Ā 11 Ā
- 12. āWe Ā are Ā in Ā the Ā post Ā Web Ā 2.0 Ā eraā Ā ā Ā Forbes Ā Magazine Ā Slide Ā 12 Ā
- 13. Web Ā 1.0 Ā to Ā the Ā present Ā Web Ā 1.0 Ā ā¢āÆCompanies Ā founded Ā in Ā 1994-Āā2001. Ā Portals Ā and Ā Search Ā engines Ā -Āā Ā Yahoo, Ā Google, Ā Amazon, Ā AOL, Ā eBay Ā Web Ā 2.0 Ā ā¢āÆThe Ā Social Ā Web Ā ā Ā Facebook, Ā LinkedIn, Ā Groupon Ā Mobile Ā ā¢āÆ2010 Ā to Ā the Ā present. Ā The Ā age Ā of Ā the Ā Mobile Ā App Ā is: Ā Instagram, Ā Foursquare, Ā Draw Ā Something Ā Slide Ā 13 Ā
- 14. the Ā net Ā today Ā is Ā Mobile! Ā Slide Ā 14 Ā
- 15. The Ā mobile Ā app Ā ecosystem Ā Slide Ā 15 Ā
- 16. Deļ¬ned Ā by Ā Apple Ā ā¢āÆ iPhone Ā in Ā 2007 Ā (modern Ā smartphone) Ā ā¢āÆ iPad Ā in Ā 2010 Ā (the Ā modern Ā tablet Ā computer) Ā Slide Ā 16 Ā
- 17. Apple Ā deļ¬ned Ā the Ā eco-Āāsystem Ā hardware Ā apps Ā app Ā store Ā Slide Ā 17 Ā
- 18. Apps Ā Developers Ā They Ā are Ā crucial Ā to Ā the Ā eco-Āāsystem! Ā Slide Ā 18 Ā
- 19. Other Ā smartphone Ā plalorms Ā android Ā windows Ā phone Ā 7 Ā blackberry Ā nokia Ā belle Ā (formerly Ā symbian) Ā Slide Ā 19 Ā
- 20. What Ā is Ā a Ā mobile Ā app Ā today? Ā ā¢āÆ Can Ā be Ā a Ā naave Ā app Ā (iOS, Ā Android, Ā Java, Ā WP) Ā Ā ā¢āÆ Can Ā be Ā a Ā web Ā app Ā (HTML5) Ā Ā ā¢āÆ Can Ā be Ā developed Ā via Ā HTML5 Ā and Ā converted Ā to Ā a Ā web Ā widget Ā running Ā Ā through Ā a Ā widget Ā runame Ā (wrt). Ā Ā Ā ā¢āÆ Developed Ā in Ā HTML5 Ā and Ā run Ā like Ā a Ā naave Ā app Ā via Ā a Ā wrapper Ā like Ā Phonegap. Ā Slide Ā 20 Ā
- 21. The Ā App Ā Economy Ā Apps Ā are Ā the Ā new Ā face Ā of Ā the Ā internet Ā (complemenang, Ā and Ā someames Ā replacing Ā the Ā web) Ā Slide Ā 21 Ā
- 22. Foursquare Ā Instagram Ā Slide Ā 22 Ā
- 23. TwiAer Ā app: Ā Tweetcaster Ā Facebook Ā mobile Ā Slide Ā 23 Ā
- 24. More Ā than Ā 25 Ā Billion Ā apps Ā downloaded Ā from Ā the Ā Apple Ā app Ā store Ā Inventory Ā of Ā almost Ā 600,000 Ā apps Ā on Ā Apple Ā Slide Ā 24 Ā
- 25. More Ā than Ā 20 Ā Billion Ā apps Ā installs Ā from Ā Google Ā Play Ā (Android Ā Market) Ā 600,000 Ā apps, Ā 1 Ā Billion Ā downloads Ā a Ā month, Ā on Ā 400M Ā Android Ā Devices Ā Ā Ā Source: Ā Google Ā I/O Ā 2012 Ā -Āā Ā June Ā 27, Ā 2012 Ā Slide Ā 25 Ā
- 26. Apple Ā App Ā business Ā ā¢āÆ Sales Ā Revenues Ā of Ā $5.71B Ā since Ā 2008. Ā ā¢āÆ Paid Ā over Ā $4B Ā to Ā developers. Ā (70-Āā30 Ā revenue Ā share) Ā Slide Ā 26 Ā
- 27. How Ā the Ā Apps Ā make Ā money Ā ā¢āÆ Business Ā Models: Ā āāÆ Paid Ā downloads Ā āāÆ Free Ā but Ā adveraser Ā supported Ā āāÆ Free Ā but Ā contains Ā in-Āāapp Ā payments Ā and Ā subscripaons Ā Slide Ā 27 Ā
- 28. Temple Ā Run Ā Store Ā Slide Ā 28 Ā
- 29. The Ā Mobile Ā Operatorās Ā View Ā ā¢āÆ Apps Ā are Ā important Ā because Ā they Ā drive Ā mobile Ā internet Ā usage. Ā Ā ā¢āÆ More Ā Usage Ā = Ā Revenue Ā ā¢āÆ Mobile Ā operators Ā (like Ā SMART) Ā are Ā trying Ā to Ā become Ā part Ā of Ā the Ā app Ā ecosystem Ā Slide Ā 29 Ā
- 30. AT&T Ā App Ā store Ā AT&T Ā Apps Ā Center Ā Slide Ā 30 Ā
- 31. SMART Ā App Ā Store Ā appsmart.smart.com.ph Ā Slide Ā 31 Ā
- 32. The Ā App Ā Ecosystem Ā + Ā Mobile Ā Operator Ā Handsets Ā Customers Ā Apps Ā Ā Operator Ā App Ā Store Ā Developers Ā Slide Ā 32 Ā
- 33. Mobile Ā Operators Ā as Ā part Ā of Ā the Ā app Ā ecosystem Ā Operator Ā billing Ā (payment Ā for Ā apps Ā and Ā items Ā through Ā load) Ā Revenue Ā Share Ā with Ā APIs Ā and Ā tools Ā for Ā developers Ā developers Ā Slide Ā 33 Ā
- 34. Mobile Ā operator Ā app Ā ecosystem Ā Developer Ā Community Ā Programs Ā Operator Ā run Ā app Ā store Ā Promotes Ā local Ā apps, Ā Ā Allows Ā in-Āāapp Ā charging Ā Slide Ā 34 Ā
- 35. Slide Ā 35 Ā
- 36. Slide Ā 36 Ā
- 37. SMART Ā in Ā the Ā app Ā ecosystem Ā ā¢āÆ APIs Ā and Ā tools Ā for Ā apps Ā developers Ā ā¢āÆ Developer Ā program Ā Ā ā¢āÆ Operator Ā billing Ā (apps Ā payments Ā through Ā load) Ā ā¢āÆ App Ā Store Ā ā¢āÆ Cooperaaon Ā with Ā internaaonal Ā telcos Ā through Ā WAC Ā and Ā GSMA Ā ā¢āÆ Assisang Ā technopreneurs Ā through Ā IdeaSpace Ā Foundaaon Ā Slide Ā 37 Ā
- 38. SMART Ā DevNet Ā ā¢āÆ We Ā provide Ā speakers Ā & Ā sponsorships Ā for Ā external Ā developer Ā events Ā (big Ā or Ā small!) Ā Ā ā¢āÆ We Ā organize Ā developer Ā events, Ā hackathons Ā & Ā meetups Ā ā¢āÆ We Ā educate Ā devs Ā about Ā SMART Ā technologies Ā (APIs Ā and Ā other Ā Dev Ā Tools) Ā ā¢āÆ We Ā assist Ā developers Ā to Ā do Ā business Ā with Ā SMART Ā Ā ā¢āÆ We Ā run Ā a Ā community: Ā the Ā developer Ā network Ā Slide Ā 38 Ā
- 39. Visit Ā the Ā Smart Ā Developer Ā Network Ā Online Ā Ā ā¢āÆ Smart.com.ph/developer Ā ā¢āÆ TwiAer: Ā @smartdevnet Ā ā¢āÆ E-Āāmail Ā inquiries: Ā [email protected] Ā ā¢āÆ Facebook Ā Group: Ā Ā hAp://facebook.com/groups/smartdevnet Ā ā¢āÆ Google+ Ā and Ā Google Ā groupsā¦ Ā coming Ā right Ā up! Ā Ā Slide Ā 39 Ā
- 40. IdeaSpace Ā Slide Ā 40 Ā
- 41. Slide Ā 41 Ā
- 42. Suggested Ā Reading Ā ā¢āÆ Steve Ā Jobs Ā Ā by Ā Walter Ā Isaacson Ā Slide Ā 42 Ā
- 43. Suggested Ā Reading Ā ā¢āÆ free Ā PDF Ā download Ā from Ā wipconnector.co m Ā Slide Ā 43 Ā
- 44. Slide Ā 44 Ā
- 45. Op6onal: Ā SMART Ā DevNet Ā Videos Ā TopApp, Ā iCare, Ā Shoephoric Ā Slide Ā 45 Ā
- 46. End Ā / Ā Q&A Ā slideshare.net/smartdevnet Ā Slide Ā 46 Ā