Kim Holmberg, PhD
(e) kim.holmberg@abo.fi
(w3) http://kimholmberg.fi
Research plan/proposal on April 10, 2014
Identifying rumours
on Twitter
”We define rumor as ’unverified and instrumentally
relevant information statements in circulation that
arise in contexts of ambiguity, danger or potential
threat, and that function to help people make sense
and manage risk’ (DiFonzo and Bordia, 2007: 13).
This definition highlights three facets of social
discourse: The context (the situation and/or
psychological need out of which discourse arises),
function (what people are trying to accomplish by
engaging in the discourse), and content (the types
of statements uttered).”
DiFonzo, N. & Bordia, P. (2007). Rumor, Gossip and Urban Legends.
Diogenes, vol. 54, no. 19. DOI: 10.1177/0392192107073433
“Rumors arise from situational contexts that are
ambiguous, threatening or potentially threatening,
and where people feel a psychological need for
understanding or security.”
• “physical insecurity and desire to enhance their
sense of security”
• “psychological insecurity and desire to enhance
the sense of self”
Context of a rumour
DiFonzo, N. & Bordia, P. (2007). Rumor, Gossip and Urban Legends.
Diogenes, vol. 54, no. 19. DOI: 10.1177/0392192107073433
Function of a rumour
DiFonzo, N. & Bordia, P. (2007). Rumor, Gossip and Urban Legends.
Diogenes, vol. 54, no. 19. DOI: 10.1177/0392192107073433
Rumors function to make collective sense (sense-making)
in an ambiguous situation and/or manage a threat
• “Opportunity to actively avoid or neutralize the threat”
• “Interpreting the dreaded negative event in a way that
reduces its emotional impact”
• “To build oneself up by putting other groups down”
• “Rumors can perform other functions, such as
entertainment, communication of group norms, and
defining social network power structure and
boundaries, but this is not their primary role.”
Content of a rumour
DiFonzo, N. & Bordia, P. (2007). Rumor, Gossip and Urban Legends.
Diogenes, vol. 54, no. 19. DOI: 10.1177/0392192107073433
• Rumours are information statements (they are
declarative rather than directive or interrogatory)
• A rumour is transmitted, the information
statements are communicated through people
• These information statements are perceived as
relatively useful in some way
• Rumours are unverified
How can we identify rumours,
verify information and track their origin?
Context – Function – Content
Identifying rumours
Content of a rumour
DiFonzo, N. & Bordia, P. (2007). Rumor, Gossip and Urban Legends.
Diogenes, vol. 54, no. 19. DOI: 10.1177/0392192107073433
• Rumours are information statements
(they are declarative rather than directive or
interrogatory)
• A rumour is transmitted, the information
statements are communicated through people
• These information statements are perceived as
relatively useful in some way
• Rumours are unverified
A rumour is transmitted
“There are measurable differences in the way
microblog messages propagate. The paper
shows that these differences are related to
the newsworthiness and credibility of the
information conveyed, and describes features
[e.g. number of followers, URLs, sentiment,
etc.] in the tweets, that are effective for
classifying information automatically as
credible or not credible.”
Castillo, C., Mendoza, M. & Poblete, B. (2012). Predicting information credibility in
time-sensitive social media. Internet Research, vol. 23, no. 5, pp. 560-588.
A rumour is transmitted
A rumour is transmitted
Data about the
tweet (e.g. number
of retweets, URLs),
tweeter (e.g. activity
on Twitter) and
tweeter’s network
(number of
following/followers)
Bla bla bla bla
bla bla bla ...
Bla bla
bla bla
bla bla
bla ...
Bla bla
bla bla
bla bla
bla ...
Rumours are information statements
Rumours are information statements
Bordia, P. & Difonzo, N. (2004). Problem Solving in Social Interactions
on the Internet: Rumor As Social Cognition. Social Psychology
Quarterly, vol. 67, no. 33. DOI: 10.1177/019027250406700105
Most prevalent types of statements identified by RIAS (Rumor
Interaction Analysis System):
• Interrogatory: questions seeking information
• Sensemaking: implied attempts at solving a problem, namely
whether or not the rumor was true
• Providing information: were statements that included
material relevant to the rumor under discussion
• Disbelief: indicated disbelief a person’s disbelief in the rumor
• Digressive: were not directly relevant to the original rumor,
as in narrating some experience or seeking information that
was not relevant.
• Interrogatory
• Sensemaking
• Providing information
• Disbelief
• Digressive
Rumours are information statements
http://www.pheme.eu/
Four types of phemes (rumorous memes) or online rumours
based on their level of harmfullness:
• Speculation:
the forming of a theory or conjecture without firm evidence
• Controversy:
prolonged public disagreement or heated discussion
• Misinformation:
false or inaccurate information that is spread unintentionally
• Disinformation:
intentionally false or inaccurate information that is spread
deliberately
Identifying rumours: Research proposal
• Spike and/or Burst detection
o detect sudden increases in word frequencies
• Co-word analysis
o map connections between frequent words
• Network analysis
o identify word clusters, central words and outliers,
but perhaps also data about the tweeters and
their social networks to identify the most likely
tweeters to start/spread rumours (see Castillo et
al., 2012)
To identify relevant words and phrases, that may be
unique for rumours:
Identifying rumours: Research proposal
Context
Information
Rumours
Identifying rumours: Research proposal
• Annotation scheme
• Tweet level vs word level annotation
• Ideally something in between or a combination
• Level of ambiguity
• Level of uncertainty/skepticism
• Level of sensationalism
• Sentiment of tweet (see Castillo et al., 2012)
• and more...
Identifying rumours: Research proposal
Annotation scheme: Example
Context
Function
Content (that may indicate a possible rumour)
Vague, ambiguous,
uncertainty
0
10
20
30
40
cat1 cat2 cat3 cat4 cat5
0
10
20
30
40
cat1 cat2 cat3 cat4 cat5
0
10
20
30
40
cat1 cat2 cat3 cat4 cat5
Identifying rumours: Research proposal
Using the chosen measures categorize tweets into
speculative, controversal, misinformation and
disinformation
0
10
20
30
40
cat1 cat2 cat3 cat4 cat5
Speculation Controversy
Misinformation Disinformation
Identifying rumours: Research proposal
0
50
100
150
200
250
300
350
Speculation
Controversy
Misinformation
Disinformation
Verified
information
Unclear
Perhaps a tweet can simultaneously score on
different measures?
World Economic Forum
Top 10 trends of 2014:
10. The rapid spread of misinformation online
“Finally, we should remember that every case of misinformation
is unique and should be considered independently, paying
attention to the complexities of the ecosystem it circulates
within. In terms of interpreting misinformation, human
evaluation will remain essential to put information into context,
and context is ultimately what this is all about.”
http://reports.weforum.org/outlook-14/top-ten-trends-category-
page/10-the-rapid-spread-of-misinformation-online/
Kim Holmberg
kim.holmberg@abo.fi
http://kimholmberg.fi
@kholmber
Thank you for your attention

More Related Content

PPTX
PPTX
Rumour detection
PPT
Rumors!
PPTX
Symbolic Convergence Theory
DOCX
Theory Competency #1
KEY
Symbolic convergence theory
PPTX
Symbolic convergence theory
PPTX
Rumour detection
Rumors!
Symbolic Convergence Theory
Theory Competency #1
Symbolic convergence theory
Symbolic convergence theory

What's hot (20)

PDF
Uncertainty Reduction Theory- Katie Corbin & Haley Sudduth- COMM 301
PPTX
Ta of doc
DOCX
ShazHa9Task1
PPT
Hypodermic syringe model
PPT
Talking About Theory
PPTX
Hypodermic needle theory
PPTX
Hypodermic Needle Theory
DOCX
HA9 Task 1
PPTX
Wells Research and Cohen’s Moral Panic
PPTX
Hypodermic Needle Theory
PPTX
The media and me
PPTX
The magic bullet – tueday talks
PPTX
The hypodermic needle theory
PPTX
The Hypodermic Needle Model
PPTX
Audience research
PPTX
The hypodermic needle theory
PPTX
Omnipotweet
Uncertainty Reduction Theory- Katie Corbin & Haley Sudduth- COMM 301
Ta of doc
ShazHa9Task1
Hypodermic syringe model
Talking About Theory
Hypodermic needle theory
Hypodermic Needle Theory
HA9 Task 1
Wells Research and Cohen’s Moral Panic
Hypodermic Needle Theory
The media and me
The magic bullet – tueday talks
The hypodermic needle theory
The Hypodermic Needle Model
Audience research
The hypodermic needle theory
Omnipotweet
Ad

Viewers also liked (20)

PPT
Sql database object
PPTX
Evaluation Datasets for Twitter Sentiment Analysis: A survey and a new datase...
PPTX
Sentiment Analysis in Twitter
PDF
Sentiment Analysis of Twitter Data
PDF
Kaplan & Haenlein - The early bird catches the news nine things you should kn...
PDF
Mining Twitter to Understand Engineering Students' Experiences
PPTX
[WWW Conference 2011]Information Credibility on Twitter
PPTX
A Sentiment-Based Approach to Twitter User Recommendation
PDF
Tutorial on Relationship Mining In Online Social Networks
PPTX
Topic and Opinion Classification based Information Credibility Analysis on Tw...
PPT
Les08 (manipulating data)
PPTX
Rumors and Corporate Reputation
PPTX
Twitter Data Analytics
KEY
Twitter as a data mining source
PDF
Slides: Epidemiological Modeling of News and Rumors on Twitter
PDF
Eavesdropping on the Twitter Microblogging Site
PPT
Collective Behavior
PDF
Introduction to Sentiment Analysis
PPTX
Sentiment analysis of tweets
PPT
Twitter sentiment-analysis Jiit2013-14
Sql database object
Evaluation Datasets for Twitter Sentiment Analysis: A survey and a new datase...
Sentiment Analysis in Twitter
Sentiment Analysis of Twitter Data
Kaplan & Haenlein - The early bird catches the news nine things you should kn...
Mining Twitter to Understand Engineering Students' Experiences
[WWW Conference 2011]Information Credibility on Twitter
A Sentiment-Based Approach to Twitter User Recommendation
Tutorial on Relationship Mining In Online Social Networks
Topic and Opinion Classification based Information Credibility Analysis on Tw...
Les08 (manipulating data)
Rumors and Corporate Reputation
Twitter Data Analytics
Twitter as a data mining source
Slides: Epidemiological Modeling of News and Rumors on Twitter
Eavesdropping on the Twitter Microblogging Site
Collective Behavior
Introduction to Sentiment Analysis
Sentiment analysis of tweets
Twitter sentiment-analysis Jiit2013-14
Ad

Similar to Identifying rumours on Twitter (20)

PDF
Technology Essay
DOCX
lable at ScienceDirectComputers in Human Behavior 83 (2018.docx
PPTX
Social media practices and implications for journalists
PPT
Communications training 2013 update
PPT
Reputation in Evolution
PDF
Bullshiters - Who Are They And What Do We Know About Their Lives
PPTX
Narrative as vocation discernment presentation
PPTX
English-9-Q3-Module2 Relevance and Truthful
PPTX
AECT 2015 - Defining social presence
PDF
Euthyphro Interpretative Essay
PPTX
6.4 - Relationship between Producers and Audience.pptx
PDF
Rhetoric And Stereotype Essay
PPTX
Theory-of-Persuasion.pptx for leadership
PPTX
Racist discourse and power in the media
PDF
Media Writing Continued
DOCX
2016Election Final Draft
PDF
O Behave! Issue 7 (October Edition)
DOCX
Between my mother and the big brother Israeli adolescents’ vi.docx
PPTX
Final Lecture Presentation.pptx
Technology Essay
lable at ScienceDirectComputers in Human Behavior 83 (2018.docx
Social media practices and implications for journalists
Communications training 2013 update
Reputation in Evolution
Bullshiters - Who Are They And What Do We Know About Their Lives
Narrative as vocation discernment presentation
English-9-Q3-Module2 Relevance and Truthful
AECT 2015 - Defining social presence
Euthyphro Interpretative Essay
6.4 - Relationship between Producers and Audience.pptx
Rhetoric And Stereotype Essay
Theory-of-Persuasion.pptx for leadership
Racist discourse and power in the media
Media Writing Continued
2016Election Final Draft
O Behave! Issue 7 (October Edition)
Between my mother and the big brother Israeli adolescents’ vi.docx
Final Lecture Presentation.pptx

More from Kim Holmberg (20)

PPTX
Altmetrics and research profiles for 10 universities in Finland
PPTX
Measuring the societal impact of open science
PPTX
Drivers of higher education institutions’ visibility: a study of UK HEIs soci...
PPTX
Altmetrics - Measuring the impact of scientific activities
PPTX
Measuring the societal impact of open science (1st presentation of a research...
PPTX
Hur IT förändrar skolan
PPTX
Hur IKT förändrar skolan
PPTX
Analyzing the climate change debate on Twitter – content and differences bet...
PPTX
The impact of retweeting on altmetrics
PPTX
Combining network structures and meanings: Tweeting over the IPCC report
PDF
Conducting Twitter Reserch
PPTX
Sociala medier - användning, trender och analys
PPTX
The conceptual landscape of iSchools: Examining current research interests of...
PPTX
Disciplinary Differences in Twitter Scholarly Communication
PPTX
Information Strategies
PPTX
Sociala medier i undervisning
PPTX
Sosiaalinen media elinkeinopolitiikan toteuttamisessa
PPTX
From Library 2.0 to Library 3D
PPTX
Sociala medier och biblioteket
PPTX
Co-inlinking to a municipal Web space
Altmetrics and research profiles for 10 universities in Finland
Measuring the societal impact of open science
Drivers of higher education institutions’ visibility: a study of UK HEIs soci...
Altmetrics - Measuring the impact of scientific activities
Measuring the societal impact of open science (1st presentation of a research...
Hur IT förändrar skolan
Hur IKT förändrar skolan
Analyzing the climate change debate on Twitter – content and differences bet...
The impact of retweeting on altmetrics
Combining network structures and meanings: Tweeting over the IPCC report
Conducting Twitter Reserch
Sociala medier - användning, trender och analys
The conceptual landscape of iSchools: Examining current research interests of...
Disciplinary Differences in Twitter Scholarly Communication
Information Strategies
Sociala medier i undervisning
Sosiaalinen media elinkeinopolitiikan toteuttamisessa
From Library 2.0 to Library 3D
Sociala medier och biblioteket
Co-inlinking to a municipal Web space

Recently uploaded (20)

PDF
A guide to using Social Media For Business
PDF
49f97d4d-be4b-40d1-88f7-06f1460c2238.pdf
PDF
Weather Station for Solar PV Plant – As per CAE 2025 Guidelines
PPTX
Best Web Development Company in Lucknow.pptx
PDF
Dark Social Tracking Without Creeping People Out (1).pdf
PDF
IDM UltraCompare Professional 24.1.0.5 Crack
PPTX
Deployment Experiences with Amrita Kripa: A User-Friendly Feature Rich Crowds...
PPTX
Promote Your Business Through Facebook Ads
PDF
What is TikTok Cyberbullying? 15 Smart Ways to Prevent It
PDF
From Viral to Vanishing_ How to Maintain Momentum on TikTok
PDF
Unlock Success with the Best Digital Marketing Services
PDF
People in Delhi call cheerful girls for celebrations
PDF
Delhi evenings are unforgettable when you call stylish girls
PPTX
GridinSoft Anti-Malware 4.3.31 Crack & Activation Code
PDF
Online echo chambers, misinformation, disinformation, identity politics, how ...
PDF
How Social Media Management Drives Sales and Customer Loyalty.pdf
PPTX
Download NTLite 2025.06.10473 Crack Free
PDF
The Black Turn Best Music Distribution In India
PDF
The Best of the Best_ Top 10 Safe Places to Buy Verified Cash App Accounts.pdf
PPTX
ScriptCase Crack + Serial Keygen [Latest 2025]
A guide to using Social Media For Business
49f97d4d-be4b-40d1-88f7-06f1460c2238.pdf
Weather Station for Solar PV Plant – As per CAE 2025 Guidelines
Best Web Development Company in Lucknow.pptx
Dark Social Tracking Without Creeping People Out (1).pdf
IDM UltraCompare Professional 24.1.0.5 Crack
Deployment Experiences with Amrita Kripa: A User-Friendly Feature Rich Crowds...
Promote Your Business Through Facebook Ads
What is TikTok Cyberbullying? 15 Smart Ways to Prevent It
From Viral to Vanishing_ How to Maintain Momentum on TikTok
Unlock Success with the Best Digital Marketing Services
People in Delhi call cheerful girls for celebrations
Delhi evenings are unforgettable when you call stylish girls
GridinSoft Anti-Malware 4.3.31 Crack & Activation Code
Online echo chambers, misinformation, disinformation, identity politics, how ...
How Social Media Management Drives Sales and Customer Loyalty.pdf
Download NTLite 2025.06.10473 Crack Free
The Black Turn Best Music Distribution In India
The Best of the Best_ Top 10 Safe Places to Buy Verified Cash App Accounts.pdf
ScriptCase Crack + Serial Keygen [Latest 2025]

Identifying rumours on Twitter

  • 1. Kim Holmberg, PhD (e) [email protected] (w3) http://kimholmberg.fi Research plan/proposal on April 10, 2014 Identifying rumours on Twitter
  • 2. ”We define rumor as ’unverified and instrumentally relevant information statements in circulation that arise in contexts of ambiguity, danger or potential threat, and that function to help people make sense and manage risk’ (DiFonzo and Bordia, 2007: 13). This definition highlights three facets of social discourse: The context (the situation and/or psychological need out of which discourse arises), function (what people are trying to accomplish by engaging in the discourse), and content (the types of statements uttered).” DiFonzo, N. & Bordia, P. (2007). Rumor, Gossip and Urban Legends. Diogenes, vol. 54, no. 19. DOI: 10.1177/0392192107073433
  • 3. “Rumors arise from situational contexts that are ambiguous, threatening or potentially threatening, and where people feel a psychological need for understanding or security.” • “physical insecurity and desire to enhance their sense of security” • “psychological insecurity and desire to enhance the sense of self” Context of a rumour DiFonzo, N. & Bordia, P. (2007). Rumor, Gossip and Urban Legends. Diogenes, vol. 54, no. 19. DOI: 10.1177/0392192107073433
  • 4. Function of a rumour DiFonzo, N. & Bordia, P. (2007). Rumor, Gossip and Urban Legends. Diogenes, vol. 54, no. 19. DOI: 10.1177/0392192107073433 Rumors function to make collective sense (sense-making) in an ambiguous situation and/or manage a threat • “Opportunity to actively avoid or neutralize the threat” • “Interpreting the dreaded negative event in a way that reduces its emotional impact” • “To build oneself up by putting other groups down” • “Rumors can perform other functions, such as entertainment, communication of group norms, and defining social network power structure and boundaries, but this is not their primary role.”
  • 5. Content of a rumour DiFonzo, N. & Bordia, P. (2007). Rumor, Gossip and Urban Legends. Diogenes, vol. 54, no. 19. DOI: 10.1177/0392192107073433 • Rumours are information statements (they are declarative rather than directive or interrogatory) • A rumour is transmitted, the information statements are communicated through people • These information statements are perceived as relatively useful in some way • Rumours are unverified
  • 6. How can we identify rumours, verify information and track their origin?
  • 7. Context – Function – Content Identifying rumours
  • 8. Content of a rumour DiFonzo, N. & Bordia, P. (2007). Rumor, Gossip and Urban Legends. Diogenes, vol. 54, no. 19. DOI: 10.1177/0392192107073433 • Rumours are information statements (they are declarative rather than directive or interrogatory) • A rumour is transmitted, the information statements are communicated through people • These information statements are perceived as relatively useful in some way • Rumours are unverified
  • 9. A rumour is transmitted
  • 10. “There are measurable differences in the way microblog messages propagate. The paper shows that these differences are related to the newsworthiness and credibility of the information conveyed, and describes features [e.g. number of followers, URLs, sentiment, etc.] in the tweets, that are effective for classifying information automatically as credible or not credible.” Castillo, C., Mendoza, M. & Poblete, B. (2012). Predicting information credibility in time-sensitive social media. Internet Research, vol. 23, no. 5, pp. 560-588. A rumour is transmitted
  • 11. A rumour is transmitted Data about the tweet (e.g. number of retweets, URLs), tweeter (e.g. activity on Twitter) and tweeter’s network (number of following/followers)
  • 12. Bla bla bla bla bla bla bla ... Bla bla bla bla bla bla bla ... Bla bla bla bla bla bla bla ... Rumours are information statements
  • 13. Rumours are information statements Bordia, P. & Difonzo, N. (2004). Problem Solving in Social Interactions on the Internet: Rumor As Social Cognition. Social Psychology Quarterly, vol. 67, no. 33. DOI: 10.1177/019027250406700105 Most prevalent types of statements identified by RIAS (Rumor Interaction Analysis System): • Interrogatory: questions seeking information • Sensemaking: implied attempts at solving a problem, namely whether or not the rumor was true • Providing information: were statements that included material relevant to the rumor under discussion • Disbelief: indicated disbelief a person’s disbelief in the rumor • Digressive: were not directly relevant to the original rumor, as in narrating some experience or seeking information that was not relevant.
  • 14. • Interrogatory • Sensemaking • Providing information • Disbelief • Digressive
  • 15. Rumours are information statements http://www.pheme.eu/ Four types of phemes (rumorous memes) or online rumours based on their level of harmfullness: • Speculation: the forming of a theory or conjecture without firm evidence • Controversy: prolonged public disagreement or heated discussion • Misinformation: false or inaccurate information that is spread unintentionally • Disinformation: intentionally false or inaccurate information that is spread deliberately
  • 16. Identifying rumours: Research proposal • Spike and/or Burst detection o detect sudden increases in word frequencies • Co-word analysis o map connections between frequent words • Network analysis o identify word clusters, central words and outliers, but perhaps also data about the tweeters and their social networks to identify the most likely tweeters to start/spread rumours (see Castillo et al., 2012) To identify relevant words and phrases, that may be unique for rumours:
  • 17. Identifying rumours: Research proposal Context Information Rumours
  • 18. Identifying rumours: Research proposal • Annotation scheme • Tweet level vs word level annotation • Ideally something in between or a combination • Level of ambiguity • Level of uncertainty/skepticism • Level of sensationalism • Sentiment of tweet (see Castillo et al., 2012) • and more...
  • 19. Identifying rumours: Research proposal Annotation scheme: Example Context Function Content (that may indicate a possible rumour) Vague, ambiguous, uncertainty
  • 20. 0 10 20 30 40 cat1 cat2 cat3 cat4 cat5 0 10 20 30 40 cat1 cat2 cat3 cat4 cat5 0 10 20 30 40 cat1 cat2 cat3 cat4 cat5 Identifying rumours: Research proposal Using the chosen measures categorize tweets into speculative, controversal, misinformation and disinformation 0 10 20 30 40 cat1 cat2 cat3 cat4 cat5 Speculation Controversy Misinformation Disinformation
  • 21. Identifying rumours: Research proposal 0 50 100 150 200 250 300 350 Speculation Controversy Misinformation Disinformation Verified information Unclear Perhaps a tweet can simultaneously score on different measures?
  • 22. World Economic Forum Top 10 trends of 2014: 10. The rapid spread of misinformation online “Finally, we should remember that every case of misinformation is unique and should be considered independently, paying attention to the complexities of the ecosystem it circulates within. In terms of interpreting misinformation, human evaluation will remain essential to put information into context, and context is ultimately what this is all about.” http://reports.weforum.org/outlook-14/top-ten-trends-category- page/10-the-rapid-spread-of-misinformation-online/