Identity Summit UK: HOW TO MAXIMIZE RETURN ON IDENTITY IN A BRAVE NEW WORLD
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The document outlines strategies for maximizing return on identity (ROI) in a rapidly evolving digital landscape, emphasizing user experience, personalization, and privacy as key levers. It highlights the importance of a unified identity profile for customer engagement across various sectors and discusses the need for agile service delivery and integration with open-source solutions. The role of identity data in enhancing marketing and sales processes is also underscored, alongside the advantages of adopting a unified platform for managing diverse customer identities.
Identity Summit UK: HOW TO MAXIMIZE RETURN ON IDENTITY IN A BRAVE NEW WORLD
- 1. Copyright © Identity Summit 2015, all rights reserved. Maximizing Return On Identity (ROI) in a Brave New World Daniel Raskin, VP of Strategy, ForgeRock
- 3. Copyright © Identity Summit 2015, all rights reserved. What Levers Maximize Return on Identity?
- 4. Copyright © Identity Summit 2015, all rights reserved. Business Levers for Maximizing ROI Return on Identity User Experience New Channels Personalization Privacy Single View Relationships Speed Marketing Enrichment Open Source
- 5. Copyright © Identity Summit 2015, all rights reserved. Reg Code: 63456 Register Me The Cloud User User Experience Identity Drives Customer’s First Experience
- 6. Copyright © Identity Summit 2015, all rights reserved. Multi-Channel Engagement Enable New Channels for Engagement User Phones Tablets Laptops Home Auto Health Smart City
- 7. Copyright © Identity Summit 2015, all rights reserved. Personalization Create Sticky Offerings that Foster Customer Loyalty Daniel’s Identity Preferences The Cloud Daniel’s Car Personalized Car
- 8. Copyright © Identity Summit 2015, all rights reserved. Privacy & Consent Offer Privacy as a Differentiating Feature! View my Health Data Edit my Health Data Download my Health Data [email protected] Share The Cloud Daniel’s Privacy Controls Daniel’s Wearable
- 9. Copyright © Identity Summit 2015, all rights reserved. One Customer Single Identity Profile FOR Customer Engagement Life Insurance Identity Attributes Home Insurance Identity Attributes Auto Insurance Identity Attributes Boat Insurance Identity Attributes Daniel’s identity data lives across many BUs within an organization Flood Insurance Identity Attributes Earthquake Insurance Identity Attributes
- 10. Copyright © Identity Summit 2015, all rights reserved. Evolving Relationships Managing Constantly Changing Connections Daniel Mobile Alarm Car Door Oven TV Lights Kayo Taro
- 11. Copyright © Identity Summit 2015, all rights reserved. Time to Market Deliver New Services Faster Than Competition TIME TO MARKET 0 Days 50 Days Must move at speed of business
- 12. Copyright © Identity Summit 2015, all rights reserved. Identity Fuels Marketing & Sales Enrich The Sales Funnel with Identity Data Domain 1 Domain 2 Domain 3 Prospect IdentityAttributes Identity Fuels CRM Intelligence
- 13. Copyright © Identity Summit 2015, all rights reserved. Open Source Open Source is the New Normal OPEN SOURCE Accessible Innovative Transparent Secure Enduring Collaborative Risk = ROI
- 14. Enterprise AppsMobile Apps Things Cloud Single Architecture | Next Generation | Open | Chip-to-Cloud Deployments | IRM Identity ManagementAccess Management Directory Services Identity Gateway The ForgeRock Identity Platform
- 15. Copyright © Identity Summit 2015, all rights reserved. Unified Platform = Unified Customer Web Services Security Session Management Synchronization Auditing LDAPv3 REST/JSON Replication Access Control Schema Management Caching Auditing Monitoring Groups Password Policy Active Directory Synch Reporting Authentication Authorization Provisioning Password Management Authentication OpenID Connect Federation Entitlements Workflow Engine Reconciliation Password Replay OAuth2 Adaptive Risk Single Sign-on Registration Role Provisioning Message Transformation SAML2 Throttling Scripting CommonRESTAPI CommonUserInterface Single Integrated, Open Platform
- 16. Legacy World: Employee Scale Users Only “Doorway” Security Identity Fragments Static Relationships Months/Years Massive integration High TCO ForgeRock World: IoT Scale Users, Devices, Services Continuous Security Single View of Customer Contextual Relationships Weeks/ Months Pre-integrated Low TCO The ForgeRock Difference
- 17. Copyright © Identity Summit 2015, all rights reserved. Thank You!