IDX 200 - Week1
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UX designers are concerned with how a product feels to users and work to improve all aspects of a user's experience. They are involved in every stage of a product's creation from initial planning through testing. Some of the key tasks UX designers perform include analyzing how to improve an existing site through changes to information architecture, content, and user flows as well as leading a full redesign process from establishing goals to prototyping, testing, and design.
IDX 200 - Week1
- 1. What is UX UX is not UI
- 2. How is it Different than UI • UX Designer is concerned with how a product feels • UX Designer works with Creative Director and Visual Designer • Involved in every stage of the products creation • Ties all aspects of the interactions with the brand
- 3. What does a UX Designer Do?
- 4. What does a UX Designer Do? • Scenario Improve Existing Site – Restrictive Legacy Process – Limited Budget – Limited Scope
- 5. What does a UX Designer Do? • Scenario Improve Existing Site – IA. Can the pages be reorganized? – Copy. Can the copy be improved? – User Flow. Can the process be improved?
- 6. What does a UX Designer Do? • Scenario Redesign Website – Start with business goals / Client interview – Content/Asset audit – Ideation – Prototype – Test – Design – Build
- 7. Google Example • UX Designer Thinks They’re Helping…
- 8. UX Process
- 9. Elements of a Webpage • Brand Header • Purpose/Benefit of this Product • Call to Action • Tokens of Trust
- 10. Elements of a Webpage • Brand Header
- 11. Elements of a Webpage • Purpose/Benefit of this Product
- 12. Elements of a Webpage • Call to Action
- 13. Elements of a Webpage • Tokens of Trust
- 14. Tools • Pen and Paper • Software with a grid layout – Illustrator – Omnigraphal • Photoshop Layers • Templates • Google Keyword Planner
- 15. Prototyping • Drawn • Paper • Low fidelity prototype • Hi-Fi prototype
- 16. Wireframes • Creates a common language for the design • Move to digital when – Many visual elements repeat – Details begin to emerge – Consistent size and shapes are needed
- 18. Content Design Psychology • Maslow’s Hierarchy
- 19. Content Design Psychology • Maslow’s Hierarchy
- 20. Analyzing Structure • Chunk out the main content areas • Identify proof of trust • What is the key offering • The Call to Action • What is the consequence of the CTA