The document discusses why people do not shop around for healthcare services in the same way they do for large purchases like appliances. It notes that for appliances, people will research options and prices, but for healthcare they typically just go with the provider recommended by their doctor without considering alternatives. The document argues that people should approach healthcare services like shopping - researching options, comparing prices, and making educated choices based on their individual needs rather than automatically accepting the first option presented. By taking the time to properly research healthcare services and providers, people can become smarter healthcare consumers and potentially save money.