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IMKS - dcc-carl haggerty-july2011
The document discusses how focusing solely on social media tools misses the point, as people primarily use these technologies to enhance existing social behaviors of connecting with friends and colleagues. While tools like Facebook and Twitter are popular, what really matters are the behaviors they foster, such as collaboration and organization. The document argues we should examine how social media influences social behaviors rather than see it as an end in itself.
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IMKS - dcc-carl haggerty-july2011
- 1. Social Media Whyfocusing on social media tools is pointless… People & Behaviour
- 2. I don’t expectto tell you anything you don’t already know. Notes - Manage Expectations!
- 3.
- 4. For starters… Google+ Facebook / Skype IOS 5 and deep twitter integration We could go on for sometime…. Do any of these tools really matter? Notes – Pretend you care about the technology…
- 5. Facebook this, YouTubethat, tweet here, blog there...
- 6. The tools areactually pretty popular now and are everywhere. Notes – Impress people with big numbers and stats…
- 7. It’s actually allabout social behaviour and Expectations Notes – Act like this is a totally new concept
- 8.
- 9. So why dowe create barriers? Notes – Don’t mention “security” & “reputation” Individual Business Connecting with friends Connecting with colleagues Collaborating with friends Collaborating across people & businesses Organising friends Organising and arranging meetings Mobilising friends Mobilising colleagues
- 10. For some people,the technology matters… Just ask Mark Zuckerberg, Steve Jobs, Eric Schmidt… But my mum doesn’t really care, she wants to connect in the most convenient ways possible and sometimes that means “in person”. Notes – Don’t mention Mum is a Farmville addict
- 11. … tools simplyenhance and extend existing social behaviours
- 12.
- 13. Focus on the behaviours that these tools foster in your friends, family, co workers and employees Notes – Don’t mention Mum again.
- 14. Notes – Butwe all know things always change. Things are changing
- 15. “ Social” istoo big for a single conversation Notes – why would we look at the whole thing anyway.
- 16. Social media Socialleadership Social business Social communications Social participation Social (Insert) “ You get the picture” Notes – This is just like adding 2.0 after everything…
- 17. It’s all justsmoke and mirrors Notes – Don’t get seduced by social media gurus
- 18. Some people willhave to learn new things. Notes – manage distractions & attention
- 19. Some people willhave to unlearn lots of stuff in order to move forward Notes – Avoid mentioning command and control
- 20. Did anyone learnanything new? Notes – I should have used pictures in this presentation
- 21. How to contactme Carl Haggerty Email: [email_address] Tel: 01392 382883 Twitter: @carlhaggerty Notes – Say thank you and breathe.