Impact Mapping with Innovation Games (TM)
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This document discusses using impact mapping and innovation games to help product management. It describes some common problems that can occur like having too broad of a focus or generic descriptions. Impact mapping is proposed as a solution where key steps are to identify revenue streams and tributaries, primary and secondary actors, and potential obstructions. An example impact map for AirBnB is provided to illustrate the process.
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Impact Mapping with Innovation Games (TM)
- 1. IMPACT MAPPING WITH INNOVATION GAMES Gojko Adzic and Christian Hassa @gojkoadzic and @chrishassa
- 2. A £75m “Agile” BBC IT project has evaded scrutiny because managers could make up the benefits as they went along Andrew Orlowski, The Register1 1 http://www.theregister.co.uk/2016/05/10/nao_bbc_projects_agile/
- 17. problem #1 ZONE OF CONTROL OVERLOAD
- 26. IMPACT CARDS
- 29. LET'S TRY IT OUT Revenue stream map for AirBnB > primary actors get value from the system > secondary actors participate in providing the value > off-stage actors have an interest
- 30. STEP 1 IDENTIFY TRIBUTARIES How do revenue streams break down? IDENTIFY SOURCES OF REVENUE STREAMS Who are the key contributors?
- 31. STEP 2 HOW CAN THE REVENUE STREAMS GET POLLUTED? Off-stage and secondary obstructions? Who are the key contributors?