Improve Ratings & Monetization - Andevcon SF 2014
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The document discusses strategies for improving app ratings and monetization, emphasizing the importance of user feedback, performance monitoring, and analytics. It highlights the need to understand user experience and suggests proactive measures to prevent negative reviews and lost transactions. The focus is on various aspects of transaction monitoring and service reliability as key components for app success.
Improve Ratings & Monetization - Andevcon SF 2014
- 1. Increase App Ratings & Improve Monetization i.e. make your apps awesomer bit.ly/critterandevcon Rob Kwok Chris Beauchamp Evangelist @Crittercism Developer @WhitewaterLabs @cjbeauchamp
- 2. My idea is the best idea ever ideated!
- 3. THERE’S AN APP FOR THAT
- 4. Go hug your designer Users should LOVE using your app
- 5. Get Ratings Prompt your users!
- 6. Tweak + SEO Leave no keyword unfilled
- 7. Anticipate User Pain You can’t make everyone happy…
- 8. Get feedback Provide a place to vent
- 9. Track Users
- 11. Store Monitoring Sales, trends, rankings and reviews
- 13. Performance Monitoring • What happens if your deployed app… – Breaks on a user? – Runs slow? – Drops a connection? – Crashes? • Left in the dark unless the user tells you – Bad reviews are no good! – Lost transactions are even worse!
- 15. App / Crash Statistics
- 16. Sort and filter crashes
- 19. What about when a crash isn’t the issue?
- 22. How can we use this to make money!!??
- 23. Transaction Monitoring E-Commerce Checkout Travel Booking Stock Trade Account Signup Mobile Point of Sale In-App Purchase
- 28. Finishing Up bit.ly/critterandevcon Chris Beauchamp Evangelist @Crittercism Developer @WhitewaterLabs @cjbeauchamp
Editor's Notes
- #5: Make smart use of space Swipe instead of a button? Pinch instead of a slider?
- #6: Tweaking appirater -- we saw a noticable bump when explicitly ask for ‘5 stars’ Add tinder’s “no I hate tinder”
- #7: Don’t leave empty space in keywords Localize! Untapped markets Be wary that support may be tough
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- #22: Are ad services running slow in certain locations? Other monetization services?
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- #24: So what is a transaction? Something that leads to a business outcome How to indicate it in code
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