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In It Together: Co-Creating Your Content Strategy
The document discusses strategies for co-creating content, emphasizing the importance of collaboration and involving various stakeholders in the content development process. It outlines key steps such as setting goals, guiding discussions, and validating team input to foster ownership and engagement in content strategy. The overall focus is on navigating the complexities of content creation while ensuring that contributions from all team members are valued and effective.
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In It Together: Co-Creating Your Content Strategy
- 1. in it TOGETHER co-creating your content strategy sara wachter-boettcher confab barcelona 2014 flickr.com/photos/proimos/6635587829
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- 5. Content audits Strategystatements Style guides Content models CMS requirements Workflow charts
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- 7. Here’s your styleguide!
- 10. Here’s how the content works!
- 12. ‘‘ I auditedall 9,456 pages of your current site, and I have a plan for how we can cut everything by 40%! — A very hopeful me
- 14. flickr.com/photos/roboppy/1297032301 What Iwanted to create.
- 15. flickr.com/photos/dmatos/4485684994 What they saw instead.
- 16. flickr.com/photos/shellysblogger/5130860580 What itall ended up as.
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- 19. flickr.com/photos/tigergirl/1236320261 We can’ttame everything.
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- 22. things that 3actually work
- 23. Do, don’t 1just talk.
- 24. Find something to rally around.
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- 33. creative manager economist editor comms director designer
- 34. Build a shared perspective.
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- 40. Things to remember: 1. go in with a goal 2. provide guideposts 3. choose input or output
- 41. Ask, don’t 2just tell.
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- 44. Helping others learnis hard. flickr.com/photos/tulanesally/3349979270
- 45. ‘‘Let’s look atyour content. What do you think is working? What’s not?
- 46. the site thevision the user journey the snacks the criteria
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- 50. Practice, not training. flickr.com/photos/larrison/7995889201
- 51. involvement leads to OWNERSHIP
- 52. Things to remember: 1. validate their answers 2. make sharing feel safe 3. build muscle memory
- 53. Interpret, 3 don’tinvent.
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- 55. the content strategist flickr.com/photos/streetwrk/8140770540 flickr.com/photos/wolfworld/3597078422
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- 57. ‘‘ We canhave one team that’s the responsive team and this team just goes on and makes the site responsive … The organization would have learned nothing from this exercise. — Livia Labate, Marriott Responsive Web Design Podcast
- 58. ‘‘ Because wehave so many people today that are contributing to these sites, how are we going to get to a place where they feel equipped to do that? — Livia Labate, Marriott Responsive Web Design Podcast
- 59. Lend shape toideas. flickr.com/photos/mtsofan/9881150335
- 60. ‘‘Does this reflectwhat you said? Is anything missing?
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- 62. ‘‘Where do yousee this fitting into the priorities we talked about?
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- 64. Things to remember: 1. be a guide, not a genius 2. find what feels right 3. help others shine
- 65. so what’s our JOB again?
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- 67. Not just fixing. flickr.com/photos/pedrosek/9506355716
- 68. We guide progress. flickr.com/photos/adwriter/14398549931
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- 70. flickr.com/photos/jiuck/5432237804 Make bigstuff less scary.
- 71. flickr.com/photos/dingatx/4794442002 Help everyone feel capable.
- 72. Moltes gràcies, Barcelona! sarawb.com @sara_ann_marie rfld.me/content-everywhere flickr.com/photos/proimos/6635587829 Flickr images used via Creative Commons Attribution license unless otherwise noted.