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IN SALFORD assignment Brief
- 1. Qualification Level 3 Extended Diploma in Creative Media Production Unit number and title Unit 4 Creative Media Production Management Project Start date Monday 26th March, 2012 Deadline Monday 4th June, 2012 Assessor name Iain Goodyear Assignment title IG5 – Management Project Video Wall Project Brief 2: IN Salford and Proud 1. The Client Salford Royal NHS Foundation Trust aims to be the safest organisation in the NHS through providing safe, clean and personal care to every patient, every time. We are an integrated provider of hospital, community and primary care services, including the University Teaching Hospital. Our team of 6,000 staff provide local services to the City of Salford and specialist services to Greater Manchester and beyond. We have an excellent track record; having the highest consistent rating for service quality coupled with one of the highest sets of patient and staff satisfaction scores. Further information about the Trust can be found at: www.srft.nhs.uk The hospital site is undergoing major redevelopment and will open a new main entrance in June 2011 in the new Hope Building. A new video wall will be installed in the main entrance in June 2011 and it will play key messages on a loop seven days a week. 2. Brief To create and deliver a high quality film to promote that Salford Royal NHS Foundation Trust is proud to be in Salford and to encourage others to view Salford in a different light. The Trust is really proud to have a new modern building, which is a new civic landmark, and wants to remind people when they are on our new hospital site that there is so much to see in Salford. Inspiration for the film should be taken from travel and tourism adverts that promote Ireland, Yorkshire etc. Photography has been commissioned and we want to use this photography within the treatment of the film. The films should be vibrant and exciting i.e. not a dull slide show of some beauty spots! This film will play on a video wall in the main entrance of the hospital (Hope Building). It will be played on loop, with no sound. It is anticipated this film will be 90-120 seconds; therefore it will need to captivate the audience. 3. Treatment All recommendations will be considered. Trust photography must be incorporated. 4. Key messages Salford Royal NHS Foundation Trust is proud to be IN Salford Did you know all these places are here IN Salford? 5. Branding Any colours used within artwork will need to be part of the NHS palette, details of which can be found at: www.nhsidentity.nhs.uk No additional photographs can be taken as we want to ensure the style of pictures throughout the film remain consistent. The Trust is called ‘Salford Royal NHS Foundation Trust’ or Salford Royal’ never Salford Royal Hospital or Hope Hospital. 1
- 2. IN Salford branding exists – magenta pink. The Trust’s full logo is expected to appear at the introduction and end of the film. The end of the film should credit: This film was proudly made IN Salford, by local students from Salford City College for Salford Royal NHS Foundation Trust. It must also credit the artist. 6. Deadline Friday 8 June 2012 - any films submitted to Salford Royal after this date will not be considered for use. 7. Project Management Required support time with the client will need to be agreed in advance. Issued to: Salford City College, 7 March 2012 Issued by: Anne-Marie Miller Communications Manager Salford Royal NHS Foundation Trust Tasks Grading Criteria Mapping Task 1 Use idea generation techniques including mind maps and spider diagrams to come up with some Unit 4: P1/M1/D1 initial ideas. Task 2 Prepare a pitch Unit 4: P2/M2/D2 finalise ideas for their media product prepare a proposal prepare a presentation including delegate notes and presenter’s notes give the presentation in the form of a pitch to the tutor and peers Task 3 Use pre-production techniques to draw up plans for the advertisements. Unit 4: P3/M3/D3 You must include the following: Risk assessment Storyboards Shooting schedules Script Production Diary Location recognisance Production schedules Contingency Plans Shot Logs Task 4 Produce the films as per the client brief. Unit 4: P3/M3/D3 2
- 3. This brief has been verified as being fit for purpose Iain Goodyear Date: 13/03/2012 Date: Unit 4 Creative Media Production Management Project (Level 3) P1: originate, develop and M1: originate, develop and D1: originate, develop and research an idea for a media research an idea for a media research an idea for a media product working within product showing some product showing creativity appropriate conventions and imagination and with only and flair and working with some assistance occasional assistance independently to professional expectations P2: pitch a proposal for a M2: pitch a proposal for a media D2: pitch a proposal for a media product with some product competently with media product to a near appropriate use of subject generally correct use of subject professional standard terminology and with some terminology and with only consistently using subject assistance occasional assistance terminology correctly and working independently to professional expectations P3: manage a production M3: manage a production process D3: manage a production process process competently to create a media to near-professional standards to create a media product product to a good technical to create a media product, working within appropriate standard, showing some showing creativity and flair conventions and with some imagination and with only and working independently assistance. occasional assistance. to professional expectations. 3