Inbound Marketing & Millennial Donors: A Perfect Marriage
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The document discusses the effectiveness of inbound marketing in engaging millennial donors, highlighting their preferences for online giving and mobile-friendly nonprofit websites. It provides ten strategies to attract and engage millennials, such as optimizing websites for search engines, sharing impactful stories, and ensuring ease of donation. The authors, Harvey Simmons and Taylor Corrado, emphasize the shift in fundraising trends from 1999 to 2013.
Inbound Marketing & Millennial Donors: A Perfect Marriage
- 1. Inbound Marketing & Millennial Donors: A Perfect Marriage Harvey Simmons and Taylor Corrado December 3, 2013 Use Twitter Hashtag #4Glearn Part Of: Sponsored by:
- 2. Protecting and Preserving the Institutional Memories of Nonprofits Since 1993 Part Of: www.cjwconsulting.com (866) 598-0430 [email protected] Sponsored by:
- 4. Today’s Speakers Harvey Simmons Taylor Corrado Dean of Marketing Affairs EverTrue Nonprofit Marketing Manager Hubspot Assisting with chat questions: Jamie Maloney, Nonprofit Webinars Part Of: Hosting: Cheri J Weissman, CJW Consulting & Services, Inc. Sponsored by:
- 5. Inbound Marketing & Millennial Donors: A Perfect Marriage
- 6. Harvey O. Simmons IV Dean of Marketing @EverTrue @hosimmons4
- 8. Who is a Millennial?
- 12. Millennial Donors: Myth & Facts
- 13. Millennials are the least apt to give?
- 14. Millennials Donors Most Prefer to Give Annually
- 15. The Biggest Pet Peeve for Millennials When it Comes to Nonprofit Websites is That They’re Mobile
- 16. Millennials Donors Most Prefer to Give Online 100 FAC T! 75 50 25 0 Online In Person Phonathon
- 19. START ATTRACTING supporters through relevant, useful, easy-to-find content when and where they find it.
- 22. Stop putting Millennials through the solicitation cycle.
- 24. 10 Ways to Attract and Engage Millennials With Your Website
- 25. 1 Optimize your website and blog posts for search engines.
- 28. 2 Keep your website up-todate.
- 29. 3 Explain exactly what your organization does.
- 30. 4 Show to proof of your past impact.
- 31. 5 Allow visitors to connect with you on social media.
- 32. 6 Make it easy to give.
- 33. 7 Tell stories on your blog and share them on social.
- 34. 8 Make sure your website is mobile friendly.
- 35. 9 Provide a personal and emotional connection.
- 36. 1 0 Keep it simple and visual.
- 37. Fundraising ’99 v. Fundraising ‘13
- 45. QUESTIONS?
- 46. Resources to learn more: evertrue.com/resources library.hubspot.com