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![Connect with Bernie Borges… Email: [email_address] Website: http://www.findandconvert.com/ Blog: http://www.findandconvert.com/blog/ Twitter: http://twitter.com/berniebay LinkedIn: http://linkedin.com/in/bernieborges Facebook Fan Page: http://companies.to/findandconvert Book: http://www.findandconvert.com/marketing-20-book/](https://image.slidesharecdn.com/bayareaaptassocjuly09-090723055449-phpapp02/75/Inbound-Marketing-Strategies-Bay-Area-Apartment-Assoc-70-2048.jpg)
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Inbound Marketing Strategies: Bay Area Apartment Assoc.
The document discusses the evolution from traditional outbound marketing (Marketing 1.0) to inbound marketing strategies (Marketing 2.0) emphasizing the importance of building relationships and content creation. It explores various tools and platforms, including social media, for effective marketing and provides insights into developing an inbound marketing plan. Additionally, the document highlights the need for measurement and adapting to new marketing mindsets to achieve better engagement and brand presence.
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Inbound Marketing Strategies: Bay Area Apartment Assoc.
- 1. Social Media Marketingaka Inbound Marketing Show Me the Money Bernie Borges – Find and Convert July 23, 2009
- 2. Bernie Borges: Founder& CEO, Find and Convert 20 + Years Marketing & Sales Inbound Marketing Strategist Blogger/Writer/Author/Speaker Podcaster Search Engine Optimization Pay-per-Click Advertising Management Visitor Conversion Strategies Social Media Strategist Creating Winning Strategies on the Web!
- 3. Why Marketing 1.0Isn’t Good Enough Anymore Marketing 2.0 Developing an Inbound Marketing Plan Tools & Platforms Measuring Results Convincing Management Case Study Actions and Take-Aways Discussion Topics
- 4. Why Marketing 1.0Isn’t Good Enough Anymore Outbound Marketing Telemarketing Email Marketing Direct Mail Print Tradeshows TV/Radio Inbound Marketing SEO/PPC Blogging Social Networking RSS Enabled Content Video/Photos Twitter Slideshare
- 5. Why Marketing 1.0Isn’t Good Enough Anymore
- 6. Old vs. NewMarketing Outbound Marketing Inbound Marketing
- 7. The Buyer isin Control Not the Seller! http://www.youtube.com/watch?v=heSudg-tfIk
- 8. Marketing 2.0 akaInbound Marketing Think Like a Publisher Focus on Relationships
- 9. Inbound Marketing: ThinkLike a Publisher! Think Content! Blogs Newsletters White Papers e-books Podcasts Videos Photos Presentations
- 10. What is SocialMedia? Social media is information content created by people using highly accessible and scalable publishing technologies that is intended to facilitate communications , influence and interaction with peers and with public audiences, typically via the Internet and mobile communications networks. The term most often refers to activities that integrate technology, telecommunications and social interaction , and the construction of words, pictures, videos and audio. Businesses also refer to social media as user-generated content (UGC) or consumer-generated media (CGM). http://en.wikipedia.org/wiki/Social_media
- 11. What is SocialMedia?
- 12. Social Media PlatformsShare Publish Network reddit digg StumbleUpon Del.icio.us Blogs YouTube Twitter Flickr MySpace Facebook LinkedIn Plaxo
- 13. Technology RSS, XML,AJAX Bandwidth Proliferation WiFi, High Speed Access Social Culture of Communication Communities Offer Collective Intelligence Social and Technology Drivers
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- 15. Developing an InboundMarketing Plan Source: The Value of Many, Neighborhood America
- 16. Where do YouStart? Should you…. Start a blog? Focus on social networking sites? Start your own community on the web? Twitter? Video?
- 17. Search and FindContent
- 18. Search and FindContent
- 19. Search and FindContent
- 20. Search and FindContent
- 21. Search and FindContent
- 22. Search and FindContent
- 23. Search and FindPeople
- 24. Search and FindPeople
- 25. Search and FindPeople
- 26. Search and FindPeople
- 27. Search and FindPeople
- 28. Search and FindPeople
- 29. Themed Human VoiceTransparency Commitment Business Blogging Strategies
- 30. Social Media Toolsand Platforms
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- 37. LinkedIn Individual Profile:Portfolio
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- 42. What is Twitter?http://www.commoncraft.com/Twitter Micro Blogging 140 Characters Per Post Follow and be Followed Communicate Connect Inspire Educate Entertain
- 43. Want to FindSomeone on Twitter?
- 44. Want to FindSomeone on Twitter?
- 45. Using Twitter withTweetDeck
- 46. Using Twitter withTweetLater
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- 48. Some Famous Peopleon Twitter…
- 49. Want to FindBrands on Twitter? http://www.socialbrandindex.com/
- 50. Twitter: Events &Trends Using Hashtags
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- 53. Video: Blendtec Over6M Views Sales Grew 700% National Media Coverage Cross Over Brand Pull SEO Value
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- 55. Measuring Results RelationshipsContent Alignment Best Practices
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- 57. HubSpot: Facebook LeadTracking
- 58. Convincing Management JustLook at the Numbers! Do Competitive Research Ask Your Customers It’s Mainstream Baby! Experiment…
- 59. Making Time forSocial Media Are you getting great results now? Did your marketing budget increase? Are your buyers easy to reach? Is your brand as good as it could be? How do you currently allocate your time???
- 60. Staffing Implications Thereare many… Do they get it? Who likes to write? Introverts? Extrovert? Staff re-allocation? Time commitment? Justification? It’s a New Mindset!
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- 65. Outbound Marketing LessEffective Low Cost Implementation Relationship Building Communities, Trust, SEO Multiple locations of content Link centric Get Found Organically Branding Value Inbound Marketing Benefits Summary
- 66. Reasons Not todo Inbound Marketing Don’t have time… Our staff resists it… Our competitors aren’t doing it… We’re going out of business…
- 67. Think like apublisher Focus on building relationships Search for People & Content Engage, Listen, Act Consider Proper Staff Allocation Experiment & Be Patient Measure Traffic, buzz, brand, sales cycles, referrals, etc. Inbound Marketing Actions & Take-Aways
- 68. Marketing 2.0 akaInbound Marketing Think Like a Publisher Focus on Relationships
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- 70. Connect with BernieBorges… Email: [email_address] Website: http://www.findandconvert.com/ Blog: http://www.findandconvert.com/blog/ Twitter: http://twitter.com/berniebay LinkedIn: http://linkedin.com/in/bernieborges Facebook Fan Page: http://companies.to/findandconvert Book: http://www.findandconvert.com/marketing-20-book/
Editor's Notes
- #57 02/02/09 Within the Google Analytics integration, the social media data is sent into GA and then segments are created based on the category (such as Social Media visits, News Traffic and Blog Traffic). Once the segments are defined, you can see the breakdown of each report within the segment. In this screen shot, you can see that 273 out of the total 1,396 visits are attributed to social media. Search accounts for 528 visits. You can also see the breakdown by other KPIs such as time on site, page views/visits and more.