Increase sales volumes with data driven marketing

Increase sales volumes with data driven marketing

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  Increasing Sales VolumesWith Data Driven MarketingLearn Customer Behavior And Turn It Into Profit
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  ContentsWhat is datadriven marketing?How data driven marketing can increase sales volumes?What it takes?What Argo Team can do for your business2
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  Data Driven MarketingAmarketing technique based on customer data – customer behavior Privacy-friendly – no customer personal details data requiredUsed for decades by large companies and high-profile marketing professionalsThanks to proliferation of IT nowadays affordable/accessible to small and medium businessesEnables successful roll-out of targeted marketing campaignsAverage campaigns ROI of customer marketing program stands around 70% (depending on business type)3
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  Data Driven Marketing– How It Works4Analyze Data, Get List of CustomersCustomer DataCreate CampaignCompare campaign results, make correctionsSales Data
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  Data Driven MarketingAbilityto predict customer behaviorTargeted, read – more effective, less costly marketing campaignsPersonalized customer offers Returning customers – repeated purchasesYou spend marketing money only where necessary, increased ROIAbility to identify the best revenue sources5
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  Increase Sales Volumes– Some Input DataDifferent people have different buying patternsMedia and method used to acquire a customer have very large effect on the potential value of the customerExperts say 50 to 60% of customer base are one time only customers or visitorsCustomers on average will buy down in price over their life cycle - the average order price falls over timeMore active customer – more chance for repeated purchaseNumber of potential customers searching for goods/services on-the-net is rapidly growing - inventory goes to the net6
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  Increase Sales Volumes– How To Learn your customers’ behaviorConsolidate customer (transaction, visits) dataTransaction (purchase, visit, …) data needed onlyScore customers on their activityRank them according to their potential value7
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  Increase Sales Volumes– How To Knowing potential value, you can: Get more customers like the best onesFocus on growing the profitability of middle potential customersStop wasting resources acquiring and marketing to low potential customersSet-up indicators (“trip-wires”) and evaluate changes in potential value scoresFalling scores indicate decreasing potential value - the customer is becoming less likely to continue on as a customerRising scores indicate the potential value of the customer is risingFind out which customers to address and whenPredict when best customers are about to leave8
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  Increase Sales Volumes– How ToEmphasize ads, media, and products creating long term high potential value customers and downplay ones that don't Predict when best customers are about to leave you and react with customer retention and save-a-customer programsAlways advertise where the behavior you want to create is. If you want buyers, advertise where people buy (if you want clicks, advertise where people are clicking)Create High ROI marketing programs (average ROI of customer marketing program stands around 70% while there are cases of repeatable 400%, depending on business type)Establish a brand or make it more visible and recognizableIf you are not there already(!) - go to the netManage relationship with your customers – personalized and interactive9
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  What It TakesThedesire to act and to change (data-driven marketing is about continuous optimization and iterative improvement), ability to execute and reactCustomer (transaction) data – you need to know your (potential) customers and what they doTools to get you scoring and rating information (from your raw customer data) you can use and ability to analyze and evaluateKnowledge to turn your customer data into profit – to learn you customers’ behavior and set up timely, effective and high ROI marketing promotions/campaigns10
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  Bringing Value ToYour BusinessArgo Team specializes in bringing additional value to businesses by unlocking the potential of customer (transaction) data through means of data driven marketing Consolidation and analysis of dataSetting up and evaluation of customer scoring and ratingRecognition of customer behavior patternsSetting up of customer retention programs and marketing promotions/campaignsEvaluation and further improvements11
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  Bringing Value ToYour BusinessArgo Team provides one-stop-shop for all your customer retention programs and marketing promotions/campaigns needs Consolidation, cleansing and data quality analysis of your customer, sales and inventory dataAnalysis of your company, industry and competitionSetting up of your data driven marketing strategySetting up of a step-by-step customer retention and marketing promotion planImplementation of customer retention and marketing promotion planGraphical design and content creationTargeted personalized Email marketing (including newsletters)Targeted personalized direct mail marketingAds placementBrand marketingTracking and evaluation of response12
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  Bringing Value ToYour BusinessBenefitsIncrease response ratesMaximize the lifetime value of clientsIncrease repeat sales Increase conversion rates (communicate with buyers most likely to convert to sales)Reduce customer acquisition costs Optimize your marketing budget Increase marketing ROI13