Increasing Adoption of a Web Conferencing System
- 1. Increasing Adoptionof a Web Conferencing SystemEDUCAUSE Midwest Regional Conference 2010Michelle GoedersDirector of Academic ComputingNational-Louis University – Chicago, [email protected]
- 2. AgendaAbout our InnovationAbout National-Louis UniversityWhat happened without a planActions to Increase AdoptionInnovation DiffusionCBAM ModelThe resultsWhat’s next?
- 4. National-Louis UniversityUrban, Commuter University founded in 18863 Colleges: NCE, CAS, CMB + LibraryTotal enrollment (Fall 2009): 6,385Graduate: 901 full-time 4,012 part-timeUndergrad: 1,023 full-time 449 part-timeFaculty Total: 583251 Full Time (43%)332 Part Time
- 6. OIT: Academic ComputingStaff Members Director of Academic Computing Technology Trainer Instructional AnalystSunGard Higher Education
- 7. Saba Centra Web-ConferencingHosted on-siteAll Faculty/Staff have accountsStudent accounts created easilyTraining Required for Leader Account
- 9. My SourcesDiffusion of Innovations, 2003Everett M. RogersTaking Charge of Change, 2006Shirley Hord, William L. Rutherford, Leslie Huling-Austin, Gene HallThe Tipping Point: How Little Things Can Make a Big Difference, 2000Malcolm Gladwell
- 10. Original Adoption Strategies2004 - 2006Pilot Group in 2004Training Offered by CentraYearly? AnnouncementMentioned Occasionally?Technical Problems!Users = Leaders
- 12. The Adoption-Diffusion ProcessAdoption is a processIt can take yearsMandates helpRoger, E. M. (2003). Diffusion of Innovations. New York: Free Press.
- 13. Why do people adopt innovations?Relative AdvantageCompatibilityComplexityTrialabilityObservabilityRoger, E. M. (2003). Diffusion of Innovations. New York: Free Press.
- 14. What drives you?CDs and DVDsSmart PhoneHybrid VehicleText MessagingFacebookTwitterDigital CameraSolar PanelsSkinny JeansGoogle VoiceTivo/DVRHDTVSmog-eating CementBrain-based Learning
- 15. CBAM 7 Stages of ConcernHord, S. M., Rutherford, W. L., Huling, L., & Hall, G. E. (2006). Taking Charge of Change. Austin: SEDL.
- 16. “Law of the Few”Human Behavior is contagiousDiffusion of Innovations spreads like an epidemicMake use of the right peopleSocialiteOpinion Leader
- 17. Innovation-Decision ProcessRoger, E. M. (2003). Diffusion of Innovations. New York: Free Press.
- 18. Knowledge PhaseMake it visible.Used it myself (applying best practices)Monthly Lunch & Learn SessionsBlackboard Training & WebinarsTechnology Training SessionsUse it for large university-wide eventsGet Opinion Leaders to use itTalk about it
- 19. Persuasion PhaseSend AnnouncementsCorrect MisconceptionsShow relative advantageTime it rightUse Peer PressureAnnounce ImprovementsInclude Training Session Dates/TimesTarget the right people/groupsProvide Individual AttentionUse Your Opinion Leaders
- 23. Linking Announcementsto Requests for TrainingEverybody’s Doing It!New & Improved!Avoid the Flu!Use Centra!New TopicsNo Trainer
- 24. Decision PhaseAllow TrialabilityDemonstrations by Opinion LeadersMake it look easyFollow-throughNot pushyHonesty
- 25. Implementation PhaseAllow/encourage reinventionSupportTrainingHand-holdingJob aidsOn-demand resources/help
- 26. Confirmation PhaseImproved SupportExpand TopicsCentra ListservFollow-thru
- 27. Results
- 28. Results
- 29. Individuals Regularly Using Centra
- 30. Number of “Leaders” by Year
- 31. What more could I do?Push-down from AdministrationCase StudiesResearch supporting Synchronous LearningCatchy SloganTurn my evangelists into trainers
- 32. What’s Next?Critical MassTelephony Bridge?Recorded TutorialsRelaxation of Requirements?End of ITV?Increase in license?Integration with LMS?Investigate ROI?New Tool?
- 33. Thank You!Please fill out survey [email protected]
Editor's Notes
- #13: The first thing to understand about the process of adoption of an innovation is that it is a process. It can take time.Mandates will speed things up. Now… I don’t know about your institution, but at mine, mandates do not go over well. Ok, so not really an option. I think that some pressure from administration would help, but they are not in my sphere of influence and I still need to make them see the advantage of using Centra.
- #19: First is the Knowledge Phase.Before anyone can adopt an innovation, they must hear about it. I had to get the word out about Centra.AnnouncementsMeetingsTraining SessionsUse It YourselfGet Others to Use It“Mass Media” important at this stageSpeed it up: communicate information more rapidly and adequately