Indonesia social media campaign case story
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The document discusses how digital technology and connectivity has revolutionized marketing. It notes that all media and experiences are now digital. It states that digital communication can flow both ways, empowering more active consumers who provide feedback and ideas that help brands. It provides the example of Starbucks eliciting over 150,000 ideas from consumers that generated millions in new product sales. The document also discusses the importance of understanding customers, making marketing visual and based on real consumer behavior to engage audiences.
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Indonesia social media campaign case story
- 1. DIGITAL MARKETING REVOLUTION ANDY WARHOL andy warhol Giant Managing Director #WE ARE CONNECTED
- 2. DIGITAL MARKETING REVOLUTION | samcgi.com Today, thanks to mobile and other connected devices, digital is a persistent layer of our daily lives. All media are now digital and all experiences can be digital now, too. SHAREABLE & ALWAYS UP TO DATE
- 3. REAL BEHAVIOUR DIGITAL MARKETING REVOLUTION | samcgi.com
- 4. Which means that as long as we don’t design dead ends (e.g. watch our TV spot that drives to our website where you can get a link to our mobile app that interacts with our print ads), brand experiences never have to end. 80% viewers use smartphone/ 32tablet while watching TV million tweeted about TV Nielsen 2012 TV & Twitter Relationship study DIGITAL MARKETING REVOLUTION | samcgi.com
- 5. CAMERA360 DIGITAL MARKETING REVOLUTION | samcgi.com
- 6. Perhaps best of all, in digital communication can flow both ways, which has empowered a new breed of more active (and sometimes more demanding) consumers. Brands that have courted these consumers are already reaping the rewards. For example, in five years Starbucks has elicited over 150,000 ideas which have generated millions of dollars in new product sales. DIGITAL MARKETING REVOLUTION | samcgi.com DIGITAL STRATEGY 101, FIRST EDITION BY @BUD_CADDELL 16 Perhaps best of all, in digital communication can flow both ways, which has empowered a new breed of active (and sometimes more demanding) consumers. Brands that courted these consumers are already reaping the rewards. For example, in five years Starbucks has elicited over 150,000 ideas which have generated millions of dollars in new product sales.
- 7. WHAT we can do in digital era is listening and responding to consumers, bridging brand experiences, iterating offerings, and collecting and activating consumer relationships in order to accomplish an actionable and measurable objective. HOW?
- 8. 1# UNDERSTAND Customer-Centric DIGITAL MARKETING REVOLUTION | samcgi.com
- 9. 1# UNDERSTAND DIGITAL MARKETING REVOLUTION | samcgi.com
- 10. EMOTION IS MOTIVATION IMAGE CENTRIC, DIGITAL MARKETING REVOLUTION | samcgi.com make it visual 2# Blusukan, naik gerobak, turun ke selokan, berbecek dengan banjir. penggemar music rock dll. Sangat kontras dengan jabatannya yang tinggi dan ini sangat melekat erat di otak rakyat. "A picture is worth a thousand words"
- 11. 3# REAL BEHAVIOUR 90’s Phenomenon 8x8 pixel Black&White Tamagotchi 70million sold worldwide It becames real by behaving real. By demonstrating behavior that are real. Reality is augmented when it feels different, not when it looks different DIGITAL MARKETING REVOLUTION | samcgi.com
- 12. SHAREABLE & ALWAYS UP TO DATE DIGITAL MARKETING REVOLUTION | samcgi.com
- 13. case study
- 14. DIGITAL MARKETING REVOLUTION | samcgi.com
- 15. product scope objective strategy tool kpi digital marketing campaign (dmc) digital present maintenance (dpm) DIGITAL MARKETING REVOLUTION | samcgi.com Share of Audience Maintenance Engagement Integrated Activation Media Placement Ambassador Endorser online reputation management (orm) Developing Imagery Integrated Activation Media Placement Ambassador Endorser Continues Update Editorial Plan Status Plan Website FaceBook/ App Twitter YouTube Website FaceBook Twitter YouTube Blog Website FaceBook / App Twitter YouTube Blog ABA Averages Brand Audience Sentiment +,- Participation DIGITAL Platform
- 16. Video Promo DIGITAL MARKETING REVOLUTION | samcgi.com Total Impression 236K
- 17. Corporate Website Sambut Samba Microsite DIGITAL MARKETING REVOLUTION | samcgi.com Social Media 10K 15 MONTHS ( January 13 until March 14 ) Average Per Month Service Media BEFORE 43K 3 MONTHS ( April until July 14 ) Average Per Month BEFORE
- 18. DIGITAL MARKETING REVOLUTION | samcgi.com
- 19. Media Coverage How Much Money You Will Spend? DIGITAL MARKETING REVOLUTION | samcgi.com
- 20. Video Winner How Much Money You Will Spend? DIGITAL MARKETING REVOLUTION | samcgi.com 157 Video cost FREE
- 21. DIGITAL MARKETING REVOLUTION | samcgi.com
- 22. DIGITAL MARKETING REVOLUTION | samcgi.com
- 23. Total Website Traffic DIGITAL MARKETING REVOLUTION | samcgi.com Unique Visitor Website Traffic www.toyotaastra.co.id 57.869.616
- 24. Customer Contact www.toyotaastra.co.id Total Customer Contact By Website & Email By Phone DIGITAL MARKETING REVOLUTION | samcgi.com
- 25. GIVE PEOPLE A REASON TO TALK DIGITAL MARKETING REVOLUTION | samcgi.com SHAREABLE & ALWAYS UP TO DATE
- 26. "A word is worth a thousand pictures" HIDUP BERSAMA by A. Samad Said DIGITAL MARKETING REVOLUTION | samcgi.com
- 27. DIGITAL MARKETING REVOLUTION | samcgi.com Annisa & An-Nur Cerebral Palsy (lumpuh otak) after all, INTERNET IS ABOUT HUMANITY
- 28. DIGITAL MARKETING REVOLUTION | samcgi.com GIANT 283AFB11 [email protected]