Indonesia's Social Media Study Cases 2012
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In 2012, Indonesia's social media landscape featured campaigns across various digital platforms, predominantly Facebook, Twitter, and Kaskus, while also embracing newer channels like YouTube, Pinterest, and Instagram. Brands relied on Facebook and microsites for activation, with Twitter and Kaskus primarily for generating buzz, as evidenced by numerous campaigns and events throughout the year. The document lists examples of social media campaigns, interactions, and notable mentions in various sectors including entertainment, sports, and social causes.
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Indonesia's Social Media Study Cases 2012
- 1. INDONESIA’S SOCIAL MEDIA STUDY CASES 2012
- 2. • In 2012 Indonesia’s social media campaigns spread through various digital channels. Most popular channels are still Facebook, Twitter, and Kaskus. Several campaigns now explore new popular channels, such as YouTube, Pinterest, and Instagram. • Facebook and microsite are used for activation platform, while Twitter and Kaskus are mostly used to spread buzz about the campaign. Several brands has YouTube page now, though still rely on Facebook and microsite for its activation program.
- 3. • Following slides are few samples of Indonesia’s social media campaigns in 2012, and by no means they’re complete. More slides will be added in the future. .
- 8. Mocca #secretgig concert live
- 10. Noah Concert in 5 Countries 2 Continents
- 11. Cherrybelle
- 12. Cherrybelle
- 13. JKT48
- 14. JKT48
- 15. Indonesian celebrities with big followers
- 16. Celebrities celebrate birthday in Twitter
- 17. SPORT
- 20. SOCIAL CAUSE
- 21. Komisi III DPR, Perkuatlah KPK!
- 22. #14tahunhilang
- 23. Tell Lottemart and Ramayana to stop supporting travelling dolphin circuses!
- 25. MEMETALKS
- 27. World Book and Copyright Day #haribuku
- 28. Jafunisun – Tahu Sumedang
- 29. Yoga Espe – Rhoma Irama
- 30. Tweeting around Ramadhan 2012 #sawityowit #bikininfil #jugaupdet #pangoblog
- 31. Tong Fang
- 32. National Batik Day #batikday #haribatik
- 34. Sosishot
- 36. Social Media Festival #socmedfest
- 37. COMMERCIALS
- 38. #getaway Mini
- 41. Pocari Sweat Heavy Rotation Dance Cover
- 45. Nokia Bebaskan Gaya Maafan Kamu!
- 46. Eat and Go @eatandgo
- 47. Frozzaholic.com
- 48. Dance Like Agnes – Soul of the Nation
- 49. LG Nutri Fridge
- 50. Impian ke Tanah Suci bersama XL One Tariff
- 51. Milkuat
- 53. Kopi ABC dan Kopi ABC Brownies
- 54. L’oreal Paris
- 56. BUZZ COMPARISONS
- 57. Most Talked About Airlines Twitter Accounts
- 58. Most Talked About Mobile Telco Promotion Twitter Accounts
- 59. Most Talked About Mobile Telco Customer Care Twitter Accounts
- 60. Most Talked About TV Stations in Twitter
Editor's Notes
- #2: SOCIAL MEDIA STUDY CASES
- #5: Entertainment
- #6: #republiktwitter
- #7: Acer Durable Love
- #8: Perahu Kertas
- #9: Mocca #secretgig concert live
- #10: Noah Overview
- #11: Noah Concert in 5 Countries 2 Continents
- #12: Cherrybelle
- #13: Cherrybelle
- #14: JKT48
- #15: JKT48
- #16: Indonesian celebrities with big followers
- #17: Celebrities celebrate birthday in Twitter
- #18: SPORT
- #19: AXIATA CUP @xl123
- #20: #supportyourteam London 2012
- #21: SOCIAL CAUSE
- #22: Komisi III DPR, Perkuatlah KPK!
- #23: #14tahunhilang
- #24: Tell Lottemart and Ramayana to stop supporting travelling dolphin circuses!
- #25: #1000kartuposuntukpresiden
- #26: MEMETALKS
- #27: #tortorpunyaindonesia
- #28: World Book and Copyright Day #haribuku
- #29: Jafunisun – Tahu Sumedang
- #30: Yoga Espe – Rhoma Irama
- #31: Tweeting around Ramadhan 2012 #sawityowit #bikininfil #jugaupdet #pangoblog
- #32: Tong Fang
- #33: National Batik Day #batikday #haribatik
- #34: Meme @oomleo @thepopoh
- #35: Sosishot
- #36: #tantanganinem 2012
- #37: Social Media Festival #socmedfest
- #38: COMMERCIALS
- #39: #getaway Mini
- #40: #xjutamawar XL Axiata
- #41: @downyID #thescentofpassion
- #42: Pocari Sweat Heavy Rotation Dance Cover
- #43: @BNI46 #BNI_BIGBANG
- #44: @leecooperindo #leecooperquiz
- #45: #berburupahala Instagram
- #46: Nokia Bebaskan Gaya Maafan Kamu!
- #47: Eat and Go @eatandgo
- #48: Frozzaholic.com
- #49: Dance Like Agnes – Soul of the Nation
- #50: LG Nutri Fridge
- #51: Impian ke Tanah Suci bersama XL One Tariff
- #52: Milkuat
- #53: Maybelline Indonesia
- #54: Kopi ABC dan Kopi ABC Brownies
- #55: L’oreal Paris
- #56: L’oreal Men Expert
- #57: BUZZ COMPARISONS
- #58: Most Talked About Airlines Twitter Accounts
- #59: Most Talked About Mobile Telco Promotion Twitter Accounts
- #60: Most Talked About Mobile Telco Customer Care Twitter Accounts
- #61: Most Talked About TV Stations in Twitter
- #62: END